Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.
When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.
The reason is probably not what you think.
If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.
Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.
MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.
FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.
YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.
HOW?
You must embrace this TITLE creation & traffic-building truth:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
How to determine which keywords are rich and the right ones to use for your article?
You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1
Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.
A "Good" vs. "Bad" TITLE Example:
Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet
Why is it more effective?
Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.
You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.
Two recommendations on what NOT to do:
1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
About The Author:
Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://ezinearticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://ezinearticles.com/
deep house cleaning Bannockburn ..It doesn't really matter who you are; you definitely know... Read More
Have you been writing and submitting your free reprint articles... Read More
Want your articles to get picked up and reprinted by... Read More
I recently became aware that promoting your web site in... Read More
Writing articles for magazines, the Internet or the local community... Read More
Article marketing has become very popular of late, especially with... Read More
Writing articles, and promoting them for publication, is one of... Read More
Still following along on the Copywriter's Crash Course in article... Read More
Last time on "Because your articles suck" ? we discussed... Read More
How to write an informative article?The following tips can help... Read More
Heard about article marketing but not sure why you'd need... Read More
MS: John, you must be one of the most prolific... Read More
Search Engines are constantly on the "look out" for freshly... Read More
If you've spent any time online trying to promote your... Read More
Every webmaster knows that to gain ranking positions in search... Read More
People who have an idea for a website sometimes require... Read More
There are many ancient writings, which dive into the importance... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Is Putting your Articles in the Public Domain really a... Read More
Although this may sound like a funny metaphor, if you... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
As we prepared to move our 12,000 article database from... Read More
Online readers love information, but be sure your information is... Read More
Ease of Submission With so many article distribution sites out... Read More
kitchen deep cleaning Winnetka ..When you frequently post articles on ezines, you might be... Read More
How are you marketing your articles? As a writer prospecting... Read More
Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More
I recently became aware that promoting your web site in... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
This is a perennial question among writers and wannabe's. Many... Read More
To be successful at any affiliate marketing program, you not... Read More
We all know that article writing is a great way... Read More
Take a look around the Web and you'll find thousands... Read More
You, too, can become a recognized expert in your specialized... Read More
Have you ever wondered why Ezine Articles have become one... Read More
Anyone who's been in the business for 2 or 3... Read More
Most Internet marketers worth their salt know how effective articles... Read More
A great way for self employed professionals to enhance their... Read More
Looking for another no cost promotional tool? Your fee will... Read More
Every field or discipline has its own specialized vocabulary and... Read More
Being an Internet Article Author is far and away the... Read More
Writing quality articles is time consuming for the very best... Read More
***What is the Resource box?'Resource box' is an information box... Read More
Do you know one of the most powerful marketing techniques... Read More
Earlier, I published part 1 of this series, which contained... Read More
If you have an entertainment website then you're always looking... Read More
You pick a pen, grab a piece of paper and... Read More
Part 1 of a 2-part series To read Part 2... Read More
Writing articles is one of the most powerful, if not... Read More
Article Writing |