Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas.

First, let's look at the readership.

Ads tell you:

  • The age of the reader
  • Family circumstances
  • Disposable income
When was the last time you dissected an advertisement?

The age of the people in the ads is usually about the same as the readers. You wouldn't have a 20-year old female advertising a new make-up style in a publication targeted towards 45-year old males. Similarly, an advertisement for retirement villages wouldn't appear in a magazine for 18-year olds.

If the magazine is aimed at families, family groups will be in the ads.

Disposable income is easy. If the ads are for luxury items, leather travel goods, holidaying in the Bahamas, diamonds and jewellery, you won't be querying an article on how to save $20 when you shop at the supermarket.

Ads and Ideas If you're short of ideas, take a closer look at the ads. For example: An ad for exercise equipment. You could write articles about the individual pieces of equipment, exercise programs and other things to do with exercise. But if you think more laterally, other ideas with generate. The right diet for the exercise program, clothing, choosing the right footwear, making time, exercise increases endorphins.

Well, the list goes on.

Advertisements are a very important part of a Freelance Writer's arsenal and should never be overlooked.

barb clews is an award winning journalist with nearly 1,000 published articles to her credit. She has been a writer and editor for 15 years and is the author of "Article Writing for Freelancers" and "20 Tips to Increase Writing Skills" Visit barb clews to subscribe to "Words that Work", Barb's monthly ezine packed with tips for writers.

family-safe home cleaners Lincolnshire ..
In The News:

Chrome faces its sixth zero-day attack in 2025 as Google patches critical V8 engine flaw CVE-2025-10585 discovered by Threat Analysis Group.
The Hypershell X Ultra exoskeleton features 12 terrain modes and carbon fiber construction to enhance hiking, cycling and outdoor adventures.
Personal data from public records and data brokers helps scammers create tailored scam stories, making their calls and emails more believable to potential victims.
Uber Eats partners with drone delivery startup Flytrex to test autonomous food delivery services in U.S. markets, marking the company's first investment in drone technology.
OpenAI announces 120-day plan to strengthen ChatGPT safeguards for teens, including parental controls and expert council on AI wellbeing.
Spam emails can help improve security — if reported correctly. Learn how to report spam across major email services and get key tips to protect your inbox and personal data.
Harvard researcher Avi Loeb says comet 3I/ATLAS weighs 33 billion tons and spans 3.1 miles, making it far larger than previous interstellar visitors.
The Glassboro Public School District in New Jersey has partnered with ZeroEyes and InformaCast to detect visible firearms and alert staff and law enforcement within seconds.
Hackers use fake Google search results to trick users into downloading lookalike apps laced with malware that have been pushed to the top.
Generative A.I. has lowered barriers for sophisticated cyberattacks as hackers exploit ChatGPT and other tools to forge documents and identities.
IOS 26's new features include bigger lock screen clocks, dirty lens alerts, and improved spam detection for iPhones.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Sophisticated phishing scams now exploit Apple's iCloud Calendar invite system to bypass spam filters and trick users into calling fake support numbers.
Complete guide to medication tracking apps for iPhone and Android users, featuring built-in Health apps, MediSafe, MyTherapy, and smart pill dispensers.
Alef Aeronautics plans to begin production of its electric flying car Model A by late 2025, following FAA approval for limited testing at five airport locations.
Five common overpayment scams use fake checks and third-party payment requests to steal money from unsuspecting victims across various scenarios.
The Robeta Ananya luxury camper van features a full living room, ceiling bed, washer-dryer, and complete kitchen starting at $295,000 for the limited Founders' Edition.
Scammers exploit retirees' trust and assets through fake debt collection calls, but proper verification methods and reporting can stop these fraudulent schemes.
Social media scams are rising as fraudsters create fake accounts and buy verification badges to deceive users, but these simple safety steps can protect you.
The new groundbreaking Paris Solar-Battery Park in Wisconsin provides renewable energy day and night by capturing excess energy from its solar panels.
Travelers face increased risks from fake Wi-Fi networks at airports and on flights as attackers exploit growing reliance on in-flight internet for entertainment and services.
Older Android phones, tablets and car systems will lose access to new Waze features as the app drops support for Android versions below 10.
Research shows iPhone owners' overconfidence in Apple security makes them easier targets for cybercriminals compared to Android users who take more precautions.
Five key tech terms reshaping online shopping from mobile payments and instant delivery to social media commerce and inventory-free retail models.
AI browsers from Microsoft, OpenAI and Perplexity can fall for scams faster than humans, completing fraudulent purchases and clicking malicious links without verification.

Ezine Article Writing In 10 Easy Steps

1. Choose A Topic.You need to choose either a hot... Read More

How to Measure the Value of Your Article Marketing Campaign

It's not enough to scatter your articles across the internet... Read More

One Well-Placed Article Nets 616 Mentions in Google

Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More

Article Syndication for Better Search Engine Position

If you're sick of being #987 for your best Google... Read More

How to Write Inspirational Articles for Newsletters

Inspirational articles were once limited to self-help and religious publications,... Read More

Mining Your Experiences for that Article or Book

Chances are good that the next article or book you... Read More

For The Serious Internet Marketer: Heres A Quick And Easy Way To Reach 1000s of Buyers today

Why do so many internet marketers waste their time on... Read More

Write Your Ezine Article in 15 Minutes or Less!

Gasp! I can hear it from the purists now: Matt... Read More

One Space or Two?

One of my subscribers writes 'I can't hold my tongue... Read More

Marketing Your Home Business in Just 30 Minutes a Week

It's all the rage. It's what everyone is talking about.... Read More

Get Traffic to Your Web Site with Articles

It is not my intention to give you a 5... Read More

Five Tips to Write Winning Web Articles

Looking for another no cost promotional tool? Your fee will... Read More

Newbies Guide to Writing and Submitting Ezine Articles

How many times have you read the following? If you... Read More

Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article -... Read More

1111 What Opportunities Are Waiting For You?

There are many ancient writings, which dive into the importance... Read More

Increasing Web Traffic With Original Articles

The name of the game as far as Internet marketing... Read More

50,000 Articles Indeed

How is it possible to turn an idea into the... Read More

Writing Ezine Articles - 4 Reasons Why You Should Do It

Anyone who's been in the business for 2 or 3... Read More

Need a Great Idea? Feed Your Brain

A lot of great ideas happen when two or more... Read More

How To Submit Your Articles To Article Announcement Lists

Get the Facts you need to start promoting you free... Read More

Be a Jerk - And Watch Your Business Grow!

Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More

6 Best Places to Submit Your Articles

You know that writing articles is the best free way... Read More

Write a Better Technical Article in Half the Time

Good technical articles are challenging to write. They're time-consuming, demanding... Read More

9 Top Ways To Get Ideas For Your Next High Quality Article

Thanks to recent information that leaked by Google within their... Read More

after renovation cleaning Bannockburn ..