Home
>
Article Writing
>
Advertisements and the Freelance Writer

Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas.

First, let's look at the readership.

Ads tell you:

The age of the reader
Family circumstances
Disposable income

When was the last time you dissected an advertisement?

The age of the people in the ads is usually about the same as the readers. You wouldn't have a 20-year old female advertising a new make-up style in a publication targeted towards 45-year old males. Similarly, an advertisement for retirement villages wouldn't appear in a magazine for 18-year olds.

If the magazine is aimed at families, family groups will be in the ads.

Disposable income is easy. If the ads are for luxury items, leather travel goods, holidaying in the Bahamas, diamonds and jewellery, you won't be querying an article on how to save $20 when you shop at the supermarket.

Ads and Ideas If you're short of ideas, take a closer look at the ads. For example: An ad for exercise equipment. You could write articles about the individual pieces of equipment, exercise programs and other things to do with exercise. But if you think more laterally, other ideas with generate. The right diet for the exercise program, clothing, choosing the right footwear, making time, exercise increases endorphins.

Well, the list goes on.

Advertisements are a very important part of a Freelance Writer's arsenal and should never be overlooked.

barb clews is an award winning journalist with nearly 1,000 published articles to her credit. She has been a writer and editor for 15 years and is the author of "Article Writing for Freelancers" and "20 Tips to Increase Writing Skills" Visit barb clews to subscribe to "Words that Work", Barb's monthly ezine packed with tips for writers.

detailed home cleaning Park Ridge ..

In The News:

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.