Sin #5
Poor Spelling And Grammar
We all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.
If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're losing sales. Plain and simple. You don't need a masters degree in English but poor spelling puts people off. From a visitors point of view if you couldn't be bothered spellchecking your website then how good can your product really be?
Here's 4 tips for proofreading your website.
1. Use a spellchecker. Every word processor has one. If you don't have a spellcheker then get one.
2. Proofread anything you write from bottom to top. You'll spot more mistakes that way.
3. Print out important documents and edit them with a pen. Again read from bottom to top when doing so.
4. When you've written an important article put it away for 24 hours. Proofreading it the next day gives you a fresh perspective on your own writing and I guarantee that you'll make improvements on your original text.
Sin #6
Flashing And Spinning Graphic Elements
Banners or logos that flash, spin, fade in and out or perform any other gimmick are a major No No. Don't use them.
Flashing banners and logos say "Look look mom it's my first website! Cool, huh?" It screamsl unprofessional at anybody looking at your site.
Any website with this type of graphic element turns visitors off. A website logo or banner should be a static graphic or text element on the page. Online marketing surveys consistently report that animated icons and graphics on a website do not convey professionalism to visitors.
Sin #7
Hit counters
Only used by amateurs. Take them off your website. Please. Any decent webhost can provide you with traffic stats which will provide much more accurate information than a hit counter ever could.
Having a hit counter on your website was a good idea 8 years ago. The online world has moved on. You should too.
Sin #8
Use Their Own Language
The reading ability of the average website surfer is in or around highschool level. If you're the next Shakespeare that's fine just don't force your visitors to read through mountains of prose that confuses them. Speak to your visitors as you'd expect they speak to each other.
Your website content needs to follow the model of TV adverts. Short and snappy. Use catchy writing. Write to be remembered. Write to entertain. Put yourself in the shoes of the surfer. What type of language and slang would they expect to find on your site. Then simply use their own language.
There's an old rule of sales:
"If I could see through John Smiths eyes I could sell John Smith what
John Smith buys".
Design your website for your visitors and not for you.
This article was provided courtesy of Affiliate Advocate.com where you'll find tons of information on online affiliate marketing
family-safe home cleaners Lincolnshire ..Due to the large number of people offering web design... Read More
1. Don't load your web site with a lot of... Read More
The internet is full of web design companies pleading for... Read More
So, what's in a website design anyway? And, how do... Read More
Nope. You certainly don't need a website.But you don't need... Read More
Web advertising has taken many forms, including those that appear... Read More
They say the eyes are the window to the soul.... Read More
1. Assemble a web site development plan that is integrated... Read More
If you are reading this, I assume you either have... Read More
Whether a business has just got off the ground or... Read More
Most websites use similar fonts and as a result have... Read More
What Will My Site Do?This is the first of eight... Read More
It starts off simply; a few HTML pages, a few... Read More
You have only 10 seconds to impress your potential buyer.... Read More
As a web designer, I have a personal interest in... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
If you own a web site or if you are... Read More
This article gives free tips on how to find a... Read More
It is a well-known fact that a successful business depends... Read More
The Psychology of ColorAre you using the best colors for... Read More
In this article we will be looking at why you... Read More
Over the course of the last decade, the Internet has... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
We would all like to have the best looking website,... Read More
Some wise human once said "Learn from the mistakes of... Read More
maide service in Buffalo Grove ..One of the most popular methods of traffic generation is... Read More
You've come up with a great product. You've got the... Read More
Your website design may be affecting your sales in ways... Read More
We've all seen them. Poorly designed web sites that make... Read More
See, works every time. Seriously now, for some reason people... Read More
There are often many mistakes encountered when creating a webpage... Read More
Are you looking for somebody to build you a website,... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
Novice and professional designers alike ? you may probably be... Read More
If there's one thing that most web site developers can... Read More
Nope. You certainly don't need a website.But you don't need... Read More
Well, you've got your product, started your home business, and... Read More
"It's good.""You've done a nice job.""I don't like it."At some... Read More
A "template" is simply a design format which you can... Read More
A professionally presented business website is a powerful and essential... Read More
A web site builder can be a real life saver... Read More
Daily article:One of the most debated subject among webmasters is... Read More
When a prospect lands on your website will he or... Read More
One of the single most important aspects of effective navigation... Read More
Have you ever walked pass a shop that, for some... Read More
You have probably viewed many Flash-based components while surfing the... Read More
When your web site sells more than a dozen items,... Read More
It has been said that the best online sales copy... Read More
The object of search engines is to give their visitors... Read More
The question that I most frequently hear from people is... Read More
Web Design |