Sin #5
Poor Spelling And Grammar
We all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.
If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're losing sales. Plain and simple. You don't need a masters degree in English but poor spelling puts people off. From a visitors point of view if you couldn't be bothered spellchecking your website then how good can your product really be?
Here's 4 tips for proofreading your website.
1. Use a spellchecker. Every word processor has one. If you don't have a spellcheker then get one.
2. Proofread anything you write from bottom to top. You'll spot more mistakes that way.
3. Print out important documents and edit them with a pen. Again read from bottom to top when doing so.
4. When you've written an important article put it away for 24 hours. Proofreading it the next day gives you a fresh perspective on your own writing and I guarantee that you'll make improvements on your original text.
Sin #6
Flashing And Spinning Graphic Elements
Banners or logos that flash, spin, fade in and out or perform any other gimmick are a major No No. Don't use them.
Flashing banners and logos say "Look look mom it's my first website! Cool, huh?" It screamsl unprofessional at anybody looking at your site.
Any website with this type of graphic element turns visitors off. A website logo or banner should be a static graphic or text element on the page. Online marketing surveys consistently report that animated icons and graphics on a website do not convey professionalism to visitors.
Sin #7
Hit counters
Only used by amateurs. Take them off your website. Please. Any decent webhost can provide you with traffic stats which will provide much more accurate information than a hit counter ever could.
Having a hit counter on your website was a good idea 8 years ago. The online world has moved on. You should too.
Sin #8
Use Their Own Language
The reading ability of the average website surfer is in or around highschool level. If you're the next Shakespeare that's fine just don't force your visitors to read through mountains of prose that confuses them. Speak to your visitors as you'd expect they speak to each other.
Your website content needs to follow the model of TV adverts. Short and snappy. Use catchy writing. Write to be remembered. Write to entertain. Put yourself in the shoes of the surfer. What type of language and slang would they expect to find on your site. Then simply use their own language.
There's an old rule of sales:
"If I could see through John Smiths eyes I could sell John Smith what
John Smith buys".
Design your website for your visitors and not for you.
This article was provided courtesy of Affiliate Advocate.com where you'll find tons of information on online affiliate marketing
tidy up service Northbrook ..Your website is your tool for showing the online community... Read More
Favorite icon appears to the left of your link in... Read More
Cascading Style Sheets (CSS) allows you to create fast loading... Read More
This article gives free tips on how to find a... Read More
Does your website make a good first impression? Is the... Read More
Color is one of the most important but least understood... Read More
Square buttons, round buttons, flashy buttons ? will they match... Read More
First off, I am a designer. Now you're thinking, here's... Read More
Geometric designs come in all shapes and sizes? and lines.... Read More
If you are familiar with my work, then you have... Read More
Many people hire professional web site designers for as much... Read More
Where does a person start when setting up a website?... Read More
I do site reviews. Needless to say, I see a... Read More
There is unlimited possibilities when it comes to designing a... Read More
The first step to starting any Internet business is conducting... Read More
1. Who needs an artists website?Not everyone! If you are... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
1. Size does not equate to competencePeople sometimes assume a... Read More
Web usability is perhaps the most important factor in any... Read More
Home-based businesses need a strong web presence to combat the... Read More
There are plenty of web sites out there in which... Read More
Know what you wantMake sure you know why you... Read More
So you want to build a website here I will... Read More
Writing for your web site is not the same as... Read More
It seems that almost every Tom Dick and Harry do... Read More
reliable home cleaners Buffalo Grove ..How many times have you clicked on a website only... Read More
As a web designer, I have a personal interest in... Read More
There is unlimited possibilities when it comes to designing a... Read More
What the heck is going on lately? Most internet websites... Read More
What Will My Site Do?This is the first of eight... Read More
If you are designing a web site for which the... Read More
When you design a website how do you start ?Do... Read More
The following list of websites is the best compilation of... Read More
Yes, in a world that is obsessed with makeover madness,... Read More
An attractive and user-friendly Web site is crucial to attracting... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
An "include" file is a piece of code that can... Read More
There's no doubt about it - the first page your... Read More
Even after you've managed to bring traffic to your site... Read More
There are several very good reasons why you should consider... Read More
This is a two-part article about creating a web site... Read More
Know what you wantMake sure you know why you... Read More
FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions... Read More
There are lots of websites out there that do little... Read More
10 Ways Web Site Text Can Impact Your Reader's Buying... Read More
There are two camps when it comes to flash web... Read More
Increasing the length of time a visitor is on your... Read More
They say the eyes are the window to the soul.... Read More
Let's face it; the line from A Field of Dreams... Read More
A picture is worth a thousand words.And it still is... Read More
Web Design |