Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is using the power of many minds, and ideas should flow freely and trigger other ideas. How do you make that happen?
The Key To Good Brainstorming
You have to have a good leader to have good brainstorming. The leader isn't there to impose his will, though, but to stop the imposition of anyones will. His role is to stop criticisms, arguments, and even strong opinions, at least in the first part of the session.
A brainstorming session needs to be spontaneous, open and uncritical. "Bad" or "silly" ideas can lead to helpful ones, so suggestions have to be left un-judged at first. To brainstorm effectively, you can't stifle the creative process. The leaders job, then, is to make everyone feel free to suggest any ideas.
An Example Of Good Brainstorming
The scenario: your business needs to cut delivery costs. The group throws out ideas and thoughts. "Let's not deliver," someone suggests, and when another starts to criticize, you remind him of the rules. "Negotiate lower rates," somebody says, "Or just find a company with lower rates," another adds. Ideas like reducing package weight and charging customers more are suggested, and lead to other ideas.
You keep it civil, take notes, and eventually call a halt to this free-for-all part of the session. Now it's time to evaluate and develop the ideas for whatever usefulness they may have.
To keep the creativity flowing in this stage, have participants defend or develop ideas that are not their own. This brings new insight to the idea, and prevents the problem of ego-identification that causes people to get "stuck in a rut" with their own ideas.
For example, ask the man who was critical of the idea of not delivering to work with that idea. "We have to deliver," he might start with. Then he thinks for a second and says, "I suppose we could deliver to central distribution points instead of to the individual customer. The customer could drive a short distance to pick up their order. That might save us on shipping."
Someone else suggests that the customers may like the arrangement. They would be able to return the product immediately if they were dissatisfied, with no need to pack and ship it. You assign a couple people to look into it, and move on to the other ideas.
Good leadership keeps the whole process working. In the last example, you've even used a "bad" idea to come to a possible solution. That's good brainstorming.
Steve Gillman has been studying brainpower enhancement, creative problem solving, and related topics for years. You can visit his website, and subscribe to his free Mind Power Course, at: http://www.increasebrainpower.com/mind-power.html
cleaning help near Lake Forest ..Are you frustrated by the lack of growth in your... Read More
Microsoft Great Plains fits horizontal markets clientele and in case... Read More
Although North Americans were the dominant population on the Internet,... Read More
"Most great plans aren't. They are just nice, high-level ideas."That's... Read More
Writing a business plan is not an easy endeavor, nor... Read More
One of the difficulties we face in our industrialized age... Read More
Most companies that are worthy of raising venture capital have... Read More
The time when a website was just a simple set... Read More
Ask Yourself three simple questions that affect your strategy planning...... Read More
"Rubbish!" shouted the large, aggressive man in the red-striped shirt... Read More
Have you ever done a SWOT analysis? No, it's not... Read More
Imagine an office without a desk, or lights, a computer,... Read More
Remember Chux? The disposable diaper that took the market by... Read More
How are you feeling today? Good, not so good, great?... Read More
Microsoft Great Plains, former Great Plains Dynamics is excellent fit... Read More
Business seems to drop, slow or even stop during the... Read More
Have you been in a "brainstorming" session where each person... Read More
If you are a successful franchise of a large franchise... Read More
Many cities have home pages on the Internet. Many of... Read More
To Grow (Catapult) Your Business That's Why.When it's in your... Read More
Remember reading "Alice in Wonderland?"She asks the Cheshire Cat, "which... Read More
GETTING STARTED WITH SUCCESSION PLANNING: PART IA survey of 4,300... Read More
Writing a business plan is no easy task, sure you... Read More
Storytelling and writing a business plan actually go hand in... Read More
The boom of the dot-com era in 1999 brought the... Read More
scheduled maid service Winnetka ..When someone mentions business planning we have been conditioned to... Read More
Before becoming a netpreneaur, I was an entrepreneur. First, I... Read More
If you own a mobile franchise business and wish to... Read More
With a heightened awareness of opportunity, ideas can often be... Read More
To stop a computer virus you must understand how it... Read More
In today's rapidly changing and highly competitive markets, many privately... Read More
A well known, national chain of restaurants discovered that certain... Read More
Microsoft Great Plains fits horizontal markets clientele and in case... Read More
The goal of almost every business owner is to generate... Read More
You might be thinking to yourself, "Why should I waste... Read More
The first task before hiring a contractor for home remodeling... Read More
In this small article we'll concentrate on farmers associations and... Read More
The University of Exeter in the United Kingdom recently published... Read More
What gets measured gets done.How do you keep your business... Read More
I am surprised how few sales professionals, independent consultants, and... Read More
Writing a business plan can be tricky when all the... Read More
Writing a business plan for a franchised outlet of a... Read More
Human beings are rational agents. Rationality endorses one to take... Read More
What do Mark Victor Hansen, Robert Allen, Anthony Robbins, Andrew... Read More
Last week we talked about a few of the ways... Read More
How important is a vision statement to your company or... Read More
One of the key challenges for any business is to... Read More
American Eagle Outfitters and Wet Seal Stores have issued statements... Read More
Ask Yourself three simple questions that affect your strategy planning...... Read More
Anyone who has been watching the Idaho Market Carefully for... Read More
Strategic Planning |