Diversify - to make diverse, give variety, to balance, to divide securities in different industries, to produce variety, to engage in varied operations.
Diversification is a wealth building strategy; it is also an excellent method for becoming more profitable. By working on your business instead of in it you can remain focused on the big picture and clearly see the best options for creating multiple revenue streams.
If you sell products you can offer them in different sizes, combine them with other products of yours or with complimentary products and sell the value added package at a higher price point. If you have a service business you can offer different services and programs at different price points.
By developing multiple revenue streams you spread out your risk and the costs of marketing and customer or client acquirement and boost your profits. It's also an excellent way to offer your customers ideas for repeat sales, which are more profitable than first time sales.
In a service business you could offer a booklet about a program you have developed for $15.00, a mini workshop on the same program for $49.00, a series of teleclasses on the same program for $69.00, a full day seminar on the same program for $125.00?
This allows clients to choose the product that is the right price point for their current interest level. It allows you to develop a strong program, and by leveraging that program with slight variations and packaging you can create several different revenue streams.
It's also an effective strategy for encouraging clients to try your service and then continue to buy once they understand the quality and value of your offering.
One important thing to remember when developing multiple revenue streams they should be complimentary to one and other. This will allow the products or services to cross promote each other appealing to the same customer demographic. You want to be focused and very specific in what you offer even though you are giving your customers several choices.
Be careful when developing multiple revenue streams that your efforts don't become fragmented. Make sure that your offerings always appeal to your target customer, trying to target products or services to all potential customers will cost you money and will weaken your marketing appeal to your core customers.
Passive income is an excellent way to add a revenue source without adding more work to your schedule. There is the initial creative process, but once the product or program is developed and your marketing strategies are in place profits will come in without you having to create something, or provide a service each time.
Take a step back from your business and see where you can leverage your current offerings into additional products or services and what kinds of passive income opportunities you can develop to boost your profits.
If you don't own your own business you can still apply the idea of multiple income streams to your career, look into doing special projects with a project based fee that is in addition to your regular salary, explore how you can use your strengths and expertise to develop some passive income opportunities and investigate the ideas you have had for starting a business while you still have the pay security of your current career.
About The Author
?BZ Riger-Hull - For valuable free articles, assessments, & practical success tools www.in-spiros.com, www.in-spiros.com.
Certified as a Success Coach, "Four Agreements" Facilitator, & Tele-Course leader We help you communicate powerfully, reduce stress, Strategically Attract success, & increase your financial well-being: www.in-spiros.com
best cleaning company Lincolnshire ..As a business owner, you've likely created a hurricane plan... Read More
When looking at Akron carefully one cannot help but notice... Read More
1. Largest Selection -One way that you can make your... Read More
A menu is the foundation of any restaurant; Guests will... Read More
The current state of the available technology at the disposal... Read More
Writing a business plan is not an easy endeavor, nor... Read More
Whether you are seeking capital for your company or are... Read More
Franchised companies often require what some believe to be excessive... Read More
There are no "rules of thumb" in the pursuit of... Read More
No matter what business you plan to start in your... Read More
The day you decide to take the plunge and work... Read More
Many of us are discouraged by the networking events that... Read More
In 1997, David Steele was making the transition from a... Read More
As a franchisor it is imperative that you seek, find... Read More
GETTING STARTED WITH SUCCESSION PLANNING: PART IA survey of 4,300... Read More
One of the most powerful driving forces in human nature... Read More
How are you feeling today? Good, not so good, great?... Read More
We have been spending many hours surveying the market for... Read More
I am not a big fisherman, but I do enjoy... Read More
Writing a business plan is no easy task, sure you... Read More
The Accountability/Alignment Process: Three Steps to an Accountable Organization Generating... Read More
If you are looking for a partner, funding, angle investor... Read More
Every new business owner knows that a business plan is... Read More
David E. Gumpert, author of Burn Your Business Plan, often... Read More
All investors greatly desire and are motivated by a clear... Read More
on demand house cleaning Lake Forest ..Private equity firms have raised so much capital over the... Read More
Before becoming a netpreneaur, I was an entrepreneur. First, I... Read More
I'm not talking about posting the HBO schedule on your... Read More
Q: A key investor in my business has suggested that... Read More
When developing the competition section of your business plan, companies... Read More
Succession planning requires the owner of a small or medium-sized... Read More
Writing a Business Plan these days is tough, venture capitalists... Read More
Most companies that are worthy of raising venture capital have... Read More
Some analysts credit [Larry] Ellison with anticipating the consolidation in... Read More
Many very successful business owners may never have had a... Read More
Are you frustrated by the lack of growth in your... Read More
Microsoft Great Plains does wonderful ERP job for horizontal markets... Read More
You know you need a business plan. You probably realize... Read More
A strategic alliance is when two or more businesses join... Read More
Fun From The StartFor those with the will to start... Read More
If you own a mobile car wash business or auto... Read More
Ask Yourself three simple questions that affect your strategy planning...... Read More
Does the competition drive you crazy?Are they relentless about taking... Read More
One of the difficulties we face in our industrialized age... Read More
There are no "rules of thumb" in the pursuit of... Read More
Writing a business plan is an essential part of the... Read More
( * - the word 'product' can be substituted to... Read More
Anyone who has been watching the Idaho Market Carefully for... Read More
One of the most important initiatives in the domain of... Read More
Microsoft Business Solutions Great Plains serves mid-size and large clients... Read More
Strategic Planning |