Home
>
Small Business
>
Why Small Businesses Need Both A Logo And An Identity System

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business ? to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:

Not to look so small - Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, "Small-time vendor!" to your potential clients ? and you'll be similarly compensated.

To increase your chance of getting venture capital or selling a business ? If you present a thorough business package, including marketing materials and graphics, your business will look more complete.

To attract more clients ? Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.

To brand yourself ? If you're a consultant, you need a logo in order to build an image and a brand that's bigger than just yourself.

To convey that you are established ? A logo and professionally printed materials show that you are committed to both your business and to your clients.

To give clients a sense of stability ? You may not have been in business "Since 1908", but if you've invested in an identity, you're much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important "trust" factor.

To be more memorable ? Forty percent of people better remember what they see better than what they hear or read. So having graphics associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services.

To explain your company name ? If your company name contains a little-known word or an acronym, the logo gives visual clues to its meaning.

To endear your company name to your clients ? A difficult-to-pronounce or -remember company name may make it difficult for your clients to hire you. When potential clients have the need for your services, they can't recall who you are! But if you reinforce the name with interesting, compelling graphics, they're more likely to remember that hard-to-recall name, and to pick up the phone and hire you.

To explain an unusual line of business ? If your business is nontraditional, or in a hard-to-explain industry, a logo can help to explain exactly what it is that you do.

To show what practices differentiate you from your competition ? A well-designed logo can have many subtle meanings, and it can begin to tell the story of how you do business ? what special practices make you stand apart from the competition.

To stand out in your field ? A well-designed logo and an identity system can put you far above the competition, especially if they are paired with a strong marketing program.

In some industries, a logo is just expected ? In the creative services industry, especially, having a logo is an industry standard.

Lastly, do it for yourself! ? To show your commitment and for the sense of personal pride it will add to your practice.

These are just some of the benefits of having a professionally designed logo. If your business could use the kind of boost that having a logo provides, then contact us today for a free estimate!

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit:

logo design at logo design

move in cleaning service Lake Forest ..

In The News:

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.

Bank impostor scams cost Americans $2.9 billion as criminals use AI voices and caller ID spoofing to steal life savings. Learn nine essential fraud protection tips.

Foreign-owned apps secretly harvest personal data from seniors, making them prime targets for scams. Learn how to protect your privacy and stop data brokers today.