Home
>
Small Business
>
Small Business Marketing - Clarify Success

Small Business Marketing - Clarify Success

When you hear the word "success" does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and how you'll know when you've achieved it?

What's the definition of success for your business? Most small businesses are selling their time and expertise to deliver a service to their clients. So the question I want you to reflect upon is this? "What does success look like?"

Now before you start answering with responses like, "I'll do $X Million in sales this year." ? STOP! That's not what I meant. The question is? "What does success look like for your client(s)?" Remember, your clients? Isn't it generally fair to say you're in business to provide a service to your clients? When you do it right, what does it actually look like for the client?

Don't get me wrong. I understand that we're in business to make money ? to make a living for ourselves. But that's rarely enough in life. Most of the service providers I know love working with and servicing their clients. If you focus on taking care of that, the rest will almost certainly take care of itself. So what does success look like for the client when you do it right?

Spend some time and clarify success for your service business. What are you passionate about? What is it that you're trying to do for your clients? What difference do you want to make? What do you "love" doing for them? What is it that they will have or be able to do because they bought your service from you?

This definition covers a broad range of issues for you and your business. All aspects of your business must be working well together to achieve this success. Be as specific as you can.

Now, if you really want to make this a valuable exercise for your business, then I challenge you to take the results of your own brainstorming and sit down with a few of your best client(s) to see what they think and get their input.

I think you can see that this type of reflection goes beyond listing your services or the results of your services. This is not, "I'm providing marketing and business growth services to help my clients' realize greater return on their marketing investments." Instead, let's get down to, "Clients won't have to struggle with their marketing efforts, wondering how they're going to get more clients. They will be able to easily generate a consistent supply of high-quality leads and convert them into more business so they can focus on what they love doing ? servicing their clients." See the difference?

For most small business owners I've known and worked with, owning their own business is a "dream." Unfortunately, if they're constantly stressed about how and where to find more business, then their "dream" may become their "worst nightmare."

Success then for my clients means helping them put a more systematic approach in place to ensure they're constantly generating leads and converting them into more business so they can realize their "dream."

When you clarify success in this way, you'll be able to devote your attention to continuously improve what you do and how you deliver your services to your clients. You'll be motivated to ensure you're delivering that value to your clients and not just doing what you always do so the clients will pay their bills. With success clarified, you'll be able to ask yourself, "How is what I'm doing today contributing to delivering success for my client?" And here's the real kicker ? because of your focus on your clients' success, expect to see more success for your own business!

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin's Kansas City based KPD Marketing practice at http://www.proven-small-business-marketing-solutions.com and subscribe to his free ezine called ABCD Grow.

cleaning service near Bannockburn ..

In The News:

Choose between OpenAI releasing Sora text-to-video model, the AI race heating up, or Waymo driverless cars launching in cities across the country

Learn how to set up Google Maps and Apple Maps on your phone to automatically remember where you parked. Step-by-step instructions for enabling location services and parking detection.

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.