Home
>
Small Business
>
How to Promote Yourself to Small Business Riches

How to Promote Yourself to Small Business Riches

You've heard it before; we're living in an information age. The business world is no longer driven by tangible products but on information and ideas. Internet based companies or other companies that use the Internet as an integral marketing tool that don't tap into information-based products or services could soon find themselves without customers or with lackluster sales.

Small business owners, many of whom are on a tight advertising budget, can use all the help they can get to promote their product or service. Providing free information to sell yourself and your company may seem like an oxymoron but it is in fact a legitimate marketing strategy. It allows small business owners to reach large amounts of people and establish themselves as a leading expert in their respective industries

Small business owners have several options to achieve their marketing goals:

E-books - Offer free e-books on your site to encourage traffic and repeat visitation. Your e-book can include references to your site, newsletter, or special offers. You can also allow others to redistribute your e-book and allow other sites to include your e-book in bonuses or contests.

Forums and Newsgroups - Helping other people within your industry is a great way to increase your visibility and gain credibility. You'll be surprised at how much traffic you get just from your forum posts alone. It's always important to be familiar with the forum you're participating in. Advertisements are not only unnecessary but in most cases they are unwelcome and can cause you many problems. So stick to helping people and answering questions. Most sites allow for some sort of signature that is included within all of your posts. If your information is helpful, people will want to learn more about you.

Submitting articles - Writing articles related to your area of business is one of the best ways to increase your visibility. The great thing is that many people are constantly looking for free information to enhance their own efforts and will appreciate your contributions. You'll get a great deal of traffic from the articles you submit to various e-zines. Each article should include a copyright notice and a brief biography with a link back to your own site.

Seminars - If you'd like to expand beyond the web and you're comfortable with public speaking, you can easily and quickly set up a seminar related to your industry. Many hotels offer conference room rental for affordable prices that you use and give free seminars. Announce your helpful even on the web and local newspapers. People are constantly looking for ways to improve their lives and their businesses. You can have low-cost reading material printed out and make sure you have plenty of business cards handy. You'll soon build an impressive list of prospective customers and affiliates. As you become more experienced, you can even begin to enhance your seminar and charge a nominal entry fee.

Conferences - There are all sorts of conferences out there today where organizers are looking for qualified speakers to assist their audience. You can submit informative press releases that establish yourself as an expert and include a notice you are available for speaking engagements.

E-zine - Starting your own e-zine can allow you to offer valuable information to your prospective customers. You can also build valuable relationships with other business owners looking to form joint ventures. You also have free placement for any special offers, events, and contests you'd like to promote.

The objective is to establish yourself within your industry and by doing so you can build an extensive database of qualified prospective customers. Your collection is an invaluable resource for your sales efforts and will produce majority of your sales. The key is to build relationships and produce genuine prospects, not suspects. A small business can't afford to waste time or money on "suspects" or untargeted consumers who may not have an iota of interest in your product or service.

Copyright ? 2005 Rhonda Winn - All Rights Reserved. Rhonda Winn has been helping small business owners since 2000. She is the author of the popular eBook, "how to live your dreams and achieve unlimited wealth in small business" Receive the first chapter free, when you join her bi-monthly newsletter today: how to live your dreams and achieve unlimited wealth in small business. Her site contains dozens of free downloads, articles, forums, resources, journals, and more.

You are free to publish this article as long as the content remains unchanged and copyright notice and byline is not removed from article.

maid service near Lake Forest ..

In The News:

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.