Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.
The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that's genuine and from the heart.
People don't buy products or services. "Hi, I'm a business coach" is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients' deep-rooted needs and how I can get them life changing results in a quick "30 second commercial" or "elevator speech."
Here's a sample of my "elevator speech."
"You know how many self-employed professionals feel frustrated and overwhelmed because they don't have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!"
Now it's your turn. Think in terms of what's in it for them and build yourself an "elevator speech."
WRITTEN EXERCISE:
You know how some? (summarize and describe the ideal clients you are speaking to or about) __________________________________________ ?do, are or feel? (identify and summarize what your clients' biggest and most immediate problems are) ___________________________________ Well, what I do is? (how your offering(s)solve their problems) The benefit (or result) of which is? (outcome of solution and all the you're your clients' lives will be better after working with you) ____________________
You'll only get one chance to make a first impression. Your "elevator speech" presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you'll be booking yourself solid!
Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic
Michael Port is the guy to call when you're tired of thinking small and the owner of Michael Port & Associates, the premier marketing and sales strategy consulting firm for professional service providers.
cleaning help near Mundelein ..As a company grows, the owner's role begins to change.... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
If you are a small business and qualify to participate... Read More
Should your business have a toll free number for customers... Read More
We love Wichita because it has great all round weather... Read More
In the world today, many people are further in debt... Read More
Shopping for a franchise is easy if you know what... Read More
If your home business is not performing the way you... Read More
Many times small businesses want to expand their businesses and... Read More
"Inch by inch, row by row...that's the way my garden... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
Every company has business pain, but the pain does not... Read More
A career coach could be simply defined your job seeking... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
If you plan to upgrade your workshop into an Authorized... Read More
Am I the only one that does not have an... Read More
What was your aim when you went into business for... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
The reason we Franchisors call it an exclusive territory is... Read More
Here are some useful tips on what to consider before... Read More
Why are we over regulation the franchising industry, what purpose... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
Do you operate your business as a series of projects,... Read More
If you are in a franchise and have a territory... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
reliable maid service Wilmette ..Having a successful business means also having a good working... Read More
As a home business proprietor, you may already realize why... Read More
Each day we hear of companies entering the franchising industry.... Read More
Over the years I heard the best way to learn... Read More
To get approval for your small business loan application, you... Read More
What image do you and your people portray to your... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
Discover How Specialized Cost Containment Creates A New Win-Win Position... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
Ask anyone trapped in a cubical about their entrepreneurial dream... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
Think of your business as a living, breathing, organism. It... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
When we speak of branding most of the time people... Read More
Did you know that satisfaction is the number one emotion... Read More
Franchisor expansion policies are not as simple as one might... Read More
There's been a recent rise in the number of elderly... Read More
Buying a franchise is not for everyone. This guide will... Read More
What are the benefits of using a Freelance Consultant /... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
Every company has business pain, but the pain does not... Read More
There are many little details that go into making sure... Read More
Small Business |