Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.
The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that's genuine and from the heart.
People don't buy products or services. "Hi, I'm a business coach" is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients' deep-rooted needs and how I can get them life changing results in a quick "30 second commercial" or "elevator speech."
Here's a sample of my "elevator speech."
"You know how many self-employed professionals feel frustrated and overwhelmed because they don't have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!"
Now it's your turn. Think in terms of what's in it for them and build yourself an "elevator speech."
WRITTEN EXERCISE:
You know how some? (summarize and describe the ideal clients you are speaking to or about) __________________________________________ ?do, are or feel? (identify and summarize what your clients' biggest and most immediate problems are) ___________________________________ Well, what I do is? (how your offering(s)solve their problems) The benefit (or result) of which is? (outcome of solution and all the you're your clients' lives will be better after working with you) ____________________
You'll only get one chance to make a first impression. Your "elevator speech" presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you'll be booking yourself solid!
Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic
Michael Port is the guy to call when you're tired of thinking small and the owner of Michael Port & Associates, the premier marketing and sales strategy consulting firm for professional service providers.
maide service in Lincolnshire ..Think of all of your business ideas as tiny seeds... Read More
The restaurant industry in the United States employs an estimated... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
As a business owner, you already know how important it... Read More
You can't imagine how many people ask me how I... Read More
Small business success is very similar to learning to walk,... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
The following tips have come from a wide variety of... Read More
How a donation is different from a sponsorship and what... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
If you are a franchisee of a large franchise system;... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
One of the first things you will need to set... Read More
If you don't know what a Virtual Assistant (or VA)... Read More
Am I the only one that does not have an... Read More
The challenges of the small business owner are well documented.... Read More
Shopping for a franchise is easy if you know what... Read More
It is an American dream to own a business. But... Read More
If you discovered the bottom line in your business depended... Read More
1. TargetYou are not all things to all people. Decide... Read More
So you want to get into the auto detailing business... Read More
With all the cabinet refacing business opportunities out there, you... Read More
cleaning lady near Deerfield ..The restaurant industry in the United States employs an estimated... Read More
It's obvious when a small business has accepted the fact... Read More
People will always stress that having a well researched business... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
A career coach could be simply defined your job seeking... Read More
Many mobile car wash operators would like to add de-ionized... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
Which questions do you need to ask to even get... Read More
The American system of business management has been admired and... Read More
The success of your business depends on your ability to... Read More
After over thirty years advising small business it still comes... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
Until the day I learned to play chess I loved... Read More
The employer / employee relations environment has been constantly evolving... Read More
An observation while returning home from a seminar: Getting away... Read More
A Mattress Cleaning Business might be just for you if... Read More
Congratulations, you are starting a small business! You are taking... Read More
Purchasing a franchise has become one of the most popular... Read More
Senior citizens are generally not a large marketing segment for... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
First, we need to define the different kinds of skip... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
Every home business has the same problem of how to... Read More
Yes, that IS security when nobody can downsize you because... Read More
"The way to develop self-confidence is to do the thing... Read More
Small Business |