If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Here are some sound debt collection techniques that can be... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
What's your job profitability? I meet with business owners every... Read More
You bet it's worth it. Publicity via news releases, along... Read More
CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More
American small business is again in transition. Many employees, now... Read More
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A cherished business doctrine is that growth must be a... Read More
Start thinking about buying an established business if you want... Read More
The following tips have come from a wide variety of... Read More
This morning, I went to take a short walk outside.... Read More
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Unfortunately for all buyers, each selling organization and their individual... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Everyone loves a good story. Whether it's the story of... Read More
Before you read any further in this article, I'd like... Read More
Consistency is a huge word when operating your business. I... Read More
One of the biggest excuses franchisees of home based and... Read More
Remember the training programs, seminars, and workshops you had to... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
Cash is King?That is what everyone tells us and it... Read More
Remember the cleaning business is all about time ratio to... Read More
Experts urge small business owners to "brand" their business ?... Read More
Are you a home or small business owner and you're... Read More
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As a teenager I worked for my father's small business.... Read More
All franchises must meet the legal definition of a franchise... Read More
Business checks are available in many styles and varieties. They... Read More
Most small businesses will not even try to advertise on... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
A Private Investigator is a professional trained in the art... Read More
I love work, I can watch it all day.I am... Read More
Many mobile car wash operators would like to add de-ionized... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
Early in my career, I wrote an article for a... Read More
You've always liked flowers and you think the idea of... Read More
As a practitioner and student of Small Business Marketing, I... Read More
One of the first things you will need to set... Read More
As you may know, there are many ways to incorporate... Read More
Looking for ways to boost your cash flow? As a... Read More
How a donation is different from a sponsorship and what... Read More
Let's face it, we all tend to get stuck in... Read More
If you really want to earn more money with your... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
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