If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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My 16 year-old daughter said, "Gee Dad! You look just... Read More
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The Customer Analysis section of the business plan assesses the... Read More
Multimedia is everywhere on the Internet, whether in the form... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
What's your job profitability? Do you know?Many business owners are... Read More
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A thing worth doing is worth doing badly. Yes I... Read More
Many government department heads are on the take. Oh they'll... Read More
There is a rather famous true story called "Acres of... Read More
Costs of over regulation and over disclosure end up hurting... Read More
Being a small or home-based business owner can be loads... Read More
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Does your small business have a banking and credit card... Read More
Send handwritten notes. That applies whether you're a guy or... Read More
Your business is making profits, but where is the cash?... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
In franchising an individual desirous of their own business will... Read More
If you are a small business you know that you... Read More
When working properly, computers enable small businesses to make big... Read More
Service Cleaning Businesses must maintain their equipment in order to... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
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Most small businesses will not even try to advertise on... Read More
Part of the power plan is making sure you have... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
There are many factors to be considered when you are... Read More
You bet a name is important. Many small business owners... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
Senior citizens are generally not a large marketing segment for... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
A lot of business owners I've spoken with lately have... Read More
You only have so much time in a day right?So... Read More
In the heavy equipment cleaning business you can make good... Read More
As a franchisor I am always asked by new and... Read More
A successful joint venture marketing effort is the goal of... Read More
The goals of businesses have undergone much evolution from the... Read More
If you interviewed business owners of failed businesses, a majority... Read More
Just as you are about to say "good-bye" to your... Read More
So you want to get into the auto detailing business... Read More
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Before you want to build your business, you need to... Read More
Is your business making money? Would you know?Figuring out whether... Read More
Until the day I learned to play chess I loved... Read More
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