If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Car Wash Crime in the Hood. Apparently not everyone is... Read More
The Operations Plan is a critical component of any business... Read More
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What is a Family Business? A family business is basically... Read More
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That's right ? are you making enough mistakes in your... Read More
What does it take to grow a business and run... Read More
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When you hear the word "success" does it bring on... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
We are noticing an increase in the length of time... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
Most small businesses incorporated in 2005 will fail by the... Read More
How do you know when an alliance needs to be... Read More
Is it right for you?If you decide to advertise your... Read More
Setting priorities in your business? Your first job is to... Read More
Commonly folks have asked me what the technical difference is... Read More
Are you responsible for your results?What comes to mind when... Read More
All franchises must meet the legal definition of a franchise... Read More
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There is a rather famous true story called "Acres of... Read More
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Many of our nations 400,000 franchisees run their businesses out... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
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Database Problems in MarketingI have been working on a direct... Read More
Image of your franchise automotive outlet is so important. Some... Read More
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The temporary staffing industry continues to expand, with yearly double-digit... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
Franchising companies often use Business Broker to help attain sales... Read More
Support is critical for your small business survival. You may... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
Someone new to business ownership recently told me, "Before I... Read More
I only have to point to the 555 plus failed... Read More
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Pressure washing companies must look for customers in the retail... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Everyone wants to succeed in life. Most people want to... Read More
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"Order Now!" "Your Business Will Fail If You Don't Have... Read More
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