If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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A corporate shell could be liken to a house that... Read More
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One major issue not being addressed right now in the... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
Not sure how to start a small business? This guide... Read More
Your product is dying. With the same inevitability that we... Read More
You have spent considerable time pulling your business plan together,... Read More
Last summer the FTC put forth a report and then... Read More
There have been many great points raised on both sides... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Time. As a small business owner, it's the commodity you... Read More
Your business is making profits, but where is the cash?... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
Q: Is the online world the best place to sell... Read More
Just a few years ago, when one thought of a... Read More
The challenges of the small business owner are well documented.... Read More
What are the benefits of using a Freelance Consultant /... Read More
Writing a business plan is a fundamental step to ensuring... Read More
Incredible as it sounds, you have a goldmine of free... Read More
There are many potential niches for pressure washing companies that... Read More
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It is imperative to have your business legally prepared. How... Read More
What would happen if you decided to take an extended... Read More
Many of us have noticed how some nearby communities seem... Read More
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Most pressure washing companies never look into some of the... Read More
Opening a carpet cleaning business is a great way to... Read More
In my previous article, Step 1, your challenge for the... Read More
You're pretty proud of yourself! After all, only four months... Read More
Now that winter has passed, the annual ritual of spring... Read More
As a home business proprietor, you may already realize why... Read More
You're a small business owner with a hot new product... Read More
The last time I spoke and went into a bit... Read More
A successful joint venture marketing effort is the goal of... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
How often has someone thought of starting a business based... Read More
I have to admit, I was curious. When I saw... Read More
Introduction: This article is written as a general discussion on... Read More
It behooves every professional mobile auto detailer to stay up... Read More
1. Leadership Is Learned ? While many people appear to... Read More
How much is your time really worth? Is it worth... Read More
Boston itself covers 50 square miles of concrete and traffic,... Read More
What's your job profitability? I meet with business owners every... Read More
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If you own a mobile truck washing, pressure washing or... Read More
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