If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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I was floored! I couldn't believe what they were saying!... Read More
Starting the blind cleaning business is one of the best... Read More
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Multimedia is everywhere on the Internet, whether in the form... Read More
Ok, you have successfully accomplished your dream of being the... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
Business Process Automation or BPA for short. This was a... Read More
On June 8, 2004, the world witnessed what no one... Read More
Seems as though there are a lot of business closings... Read More
The efficiency of debt collection is the difference between a... Read More
I have a confession to make. My name is Caroline... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
In my previous article, Step 1, your challenge for the... Read More
Send handwritten notes. That applies whether you're a guy or... Read More
Nothing can drive a business down faster than customers who... Read More
1. TargetYou are not all things to all people. Decide... Read More
A suggestion box is a really good idea for your... Read More
As a franchisor I am always asked by new and... Read More
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Some of the very qualities that attract people to the... Read More
Too often in business we get trapped into reviewing our... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
The less a business pays for goods and services the... Read More
Sometimes the simple businesses are the ones, which make good... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
A common hazard faced by new entrepreneurs is a lack... Read More
If you own a mobile car washing, pressure washing or... Read More
Here are just a few ways to increase and diversify... Read More
Many new ventures are preoccupied with all the money they... Read More
Cash is King... That is what everyone tells us and... Read More
What unspoken message are you sending your clients and customers?... Read More
Pity parties are nothing new. In fact, we do it... Read More
A cherished business doctrine is that growth must be a... Read More
What does buying a fat pig have to do with... Read More
Here are a few tips on how to hand out... Read More
If you really want to earn more money with your... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
Start thinking about buying an established business if you want... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
Everyone loves a good story. Whether it's the story of... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
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