If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Gather round while I tell you the story of Kennebec... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
My clients and many of my readers are small and... Read More
On June 8, 2004, the world witnessed what no one... Read More
Everyday, customers and business owners are bombarded with billboards, logos,... Read More
The challenges of the small business owner are well documented.... Read More
One of the first things you will need to set... Read More
As a franchisor I am always asked by new and... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Opportunities for home show businesses have never been more abundant.... Read More
If you intend to franchise your company you will need... Read More
Managing cash flow is every small business owner's most important... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
If you own a Pressure Washing Company and wish to... Read More
There are no "rules of thumb" in the pursuit of... Read More
The Operations Plan is a critical component of any business... Read More
We were more than excited. Our women's doubles tennis team... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
If you are looking for a way to own your... Read More
Top 3 Ways to Maximize Your Small Business Server Consulting... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
You need to be visible to attract customers, right? But... Read More
Over regulation of small business is so intense it is... Read More
You may be in Mail Order, Direct Mail, or you... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
Remember the training programs, seminars, and workshops you had to... Read More
The Federal Trade Commission which governs the franchise industry thru... Read More
In the first part of this article I put forward... Read More
There are no "rules of thumb" in the pursuit of... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Did you ever have one of those days or weeks... Read More
Let me get right to the point. The single most... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
When you feel like you're always busy working on your... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Ok, so next to the taxman, your company payroll department... Read More
There are almost as many opinions and views on marketing... Read More
Work smarter, not harderWhat is one of the best ways... Read More
Now that you have invested your time, energy and money... Read More
There is a Batting Cages Business for those people who... Read More
As I am preparing for my attendance to the CoachVille's... Read More
When a regulator finds a target to go after to... Read More
Someone new to business ownership recently told me, "Before I... Read More
Why should you describe your business to others in 5... Read More
Here is an interesting case study of a company, which... Read More
Is it right for you?If you decide to advertise your... Read More
Do you sometimes find yourself just going "through the motions"... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
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