If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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So you want to start a business but you don't... Read More
Start thinking about buying an established business if you want... Read More
During the California Recall Election, I was very interested. Without... Read More
Technical writing services are employed to explain the details of... Read More
A suggestion box is a really good idea for your... Read More
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Every business plan book tells you how the Executive Summary... Read More
Back when I owned an inventory-based business, one of my... Read More
When a person knows and knows not that he knows.... Read More
We love Wichita because it has great all round weather... Read More
Support is critical for your small business survival. You may... Read More
Many government department heads are on the take. Oh they'll... Read More
Now that you have invested your time, energy and money... Read More
Introduction: This article is written as a general discussion on... Read More
How do you know when an alliance needs to be... Read More
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I propose this thought on the subject of Franchisee territory... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
American small business is again in transition. Many employees, now... Read More
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Pardon my enthusiasm, but a large part of your small... Read More
Where would a business be without a business plan? A... Read More
We have all seen the mobile washing units cruising our... Read More
Many small businesses do quite well due to the blood,... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
Many companies wish to expand and a few wish to... Read More
Increase your profit potential by identifying ? and avoiding ?... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
If you run a mobile car wash, mobile fleet washing... Read More
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Most pressure washing companies never look into some of the... Read More
If I had $1.00 every time I heard someone say... Read More
The single most important activity you can do in your... Read More
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In the first article we mentioned the main characteristics that... Read More
As a specialist in getting restaurants open, it is surprising... Read More
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