If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Time. As a small business owner, it's the commodity you... Read More
Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
The start of a new year is a time for... Read More
No matter what kind of small business you have, you... Read More
"So what?" is a lovely question.It can lead to a... Read More
You've probably heard the statistic that 95% of small businesses... Read More
At first glance, this topic may seem a little repetitive,... Read More
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In the heavy equipment cleaning business you can make good... Read More
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Q. I am a former pastor who left the ministry... Read More
In this paper, I will:1. provide a framework for creating... Read More
A consultant must remember that the business belongs to the... Read More
Under the Securities Act of 1933, any offer to sell... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
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Running a small business requires many skills. However, to do... Read More
If you are a motorcycle detailer and need to expand... Read More
Many of our nations 400,000 franchisees run their businesses out... Read More
Gather round while I tell you the story of Kennebec... Read More
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You've always liked flowers and you think the idea of... Read More
As an entrepreneur you can learn a lot by following... Read More
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Why are Chambers a good launching pad?Chambers provide you with... Read More
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Since you own a business you probably have liability insurance... Read More
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As you may know, there are many ways to incorporate... Read More
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Most folks in the pressure washing business are happier to... Read More
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If you've been considering incorporating your small business, you've probably... Read More
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