If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Today is a Red Letter Day! It's special because today... Read More
Where do you find the right people for a business... Read More
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Cash is the lifeblood of any business. As humans need... Read More
The goals of businesses have undergone much evolution from the... Read More
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One of the most common horrific mistakes a business can... Read More
The day care industry is expanding. There are now more... Read More
North County San Diego has had some significant growth, and... Read More
Last week we discussed the importance of performing an autopsy... Read More
Commonly folks have asked me what the technical difference is... Read More
So often small service businesses fail to exploit niches, which... Read More
The Customer Analysis section of the business plan assesses the... Read More
Your business is only as good as the number of... Read More
Want your small business to flip instead of flop?! Statistically... Read More
Pity parties are nothing new. In fact, we do it... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
As a teenager I worked for my father's small business.... Read More
Database Problems in MarketingI have been working on a direct... Read More
When it comes to cost, how much can you afford... Read More
Last week's question from Anthony R. on how to choose... Read More
When working properly, computers enable small businesses to make big... Read More
Many mobile pressure-washing companies turn to government contacts to make... Read More
Security Professionals provide the products and services necessary to create... Read More
I've got good news and bad news. The good news... Read More
Is it right for you?If you decide to advertise your... Read More
A career coach could be simply defined your job seeking... Read More
Why are we over regulation the franchising industry, what purpose... Read More
Most small business owners are faced with so many responsibilities... Read More
A suggestion box is a really good idea for your... Read More
It's a strange anomaly.Most people who set out to start... Read More
If you interviewed business owners of failed businesses, a majority... Read More
The story is told of a tiger chasing some goats... Read More
A recent survey showed that only 28.7% of small business... Read More
What is the best time to expand a mobile car... Read More
The Federal Trade Commission out of the blue decide in... Read More
How to do itPeople skim through newspapers and magazines and... Read More
Expanding your business requires you to take a good hard... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
Think of your business as a living, breathing, organism. It... Read More
When do you need to get more involved with the... Read More
Free money! Receive up to $25,000 that never has to... Read More
Which questions do you need to ask to even get... Read More
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