If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Scenario OneDuring a recent presentation, a business owner was given... Read More
Writing a business plan for a mobile car wash is... Read More
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Are you responsible for your results?What comes to mind when... Read More
Costs of over regulation and over disclosure end up hurting... Read More
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-- The One Pager Shortcut Series --People do business with... Read More
If you are a franchisee of a large franchise system;... Read More
The air in my client's office nearly crackled with her... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
Do you have all the customers your business can use?The... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
Traditional advertising methods are still being used for almost 90%... Read More
You've heard it before; we're living in an information age.... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
Here are some important points to take note of if... Read More
Marketing is one of the four corner-posts of a solid... Read More
Too often in business we get trapped into reviewing our... Read More
So often small service businesses fail to exploit niches, which... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
Purchasing a franchise has become one of the most popular... Read More
If you've been thinking about starting a business, but are... Read More
I have to admit, I was curious. When I saw... Read More
My colleague, Jane, recently lamented to me an all too... Read More
There are countless ways to save your business money. Unfortunately,... Read More
Everyone loves a good story. Whether it's the story of... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
If you've been considering incorporating your small business, you've probably... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
During the California Recall Election, I was very interested. Without... Read More
As a franchisor I am always asked by new and... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
As a teenager I worked for my father's small business.... Read More
Why does research and education play an important part of... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
Many mobile car wash operators would like to add de-ionized... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
If you have ever had your antique shop or mall... Read More
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CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More
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If you're anything like me then you dislike with a... Read More
The choice to incorporate a small business in Florida has... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
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When is advice free and when should you charge for... Read More
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