If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Over the years I heard the best way to learn... Read More
Every company has a value proposition. That is a statement... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
Many physical therapists in private practice have the appearance of... Read More
In this paper, I will:1. provide a framework for creating... Read More
In the book Women and Small Business author gives all... Read More
If you run a pressure washing company in a rural... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
The difference between rates and wages is not always clear... Read More
Quality control in franchising companies is paramount and all franchising... Read More
Last summer the FTC put forth a report and then... Read More
If you are looking for a franchise opportunity, the choice... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Database Problems in MarketingI have been working on a direct... Read More
When a regulator finds a target to go after to... Read More
If you have ever had your antique shop or mall... Read More
One of the best marketing strategies a business or organization... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
You know your prospects need what you sell. You know... Read More
"So what?" is a lovely question.It can lead to a... Read More
What makes a business relationship?What really makes a business relationship?... Read More
Don't you find that there are so many decisions you... Read More
I propose this thought on the subject of Franchisee territory... Read More
When do annoyances in a relationship become too much to... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
The life cycle of the typical small business is short... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
Many new ventures are preoccupied with all the money they... Read More
At first blush this idea might be difficult to wrap... Read More
Most small businesses will not even try to advertise on... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
A recent survey showed that only 28.7% of small business... Read More
There is significant competition in auto detailing and car washing.... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
The single most important activity you can do in your... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Most small business owners seek advisors who can help them... Read More
In a world full of complications sometimes we overlook the... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
Here is an interesting case study of a company, which... Read More
A Small Business Opportunities Magazine is one of the new... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
A reader of one of my online sessions asked should... Read More
Forget everything you've ever heard about the U.S. Small Business... Read More
One of the biggest fears people have about starting a... Read More
If you're starting your own business or currently work for... Read More
Winning small and home based businesses today must continually shake... Read More
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