Using Technology to Manage Customer Loyalty

Don't let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information.The typical company spends 80% of customer research time and effort gathering information, and only 20% of that time using it. Companies conduct research to gather information, but... Read More

Perception: What Are Your Patients REALLY Hearing?

Never underestimate the power of perception! Perception plays a major part in what is actually said -vs- how it is heard. And to patients...perception is reality!For example, lets look at broken appointments, one of the biggest problems in your practice. Last minute changes and no show appointments account for thousands... Read More

Increase Productivity and Business Success - Take Responsibility

Are you responsible for your results?What comes to mind when I say that?When you hear that you're totally responsible for the results you produce in your business and in your life---you might jump to a conclusion. You may think that I'm suggesting that you should take the blame for your... Read More

Naming Your Business: 3 Tips To Ensure Success

If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution... Read More

Creating Lists to Learn About Yourself, Your Business and Your Customers

I love lists. I make them for everything. And I'm not just talking about groceries, things to do this week or places to see before I die; but more important lists that help me learn about myself, my business and my life.A few years ago when I began writing books,... Read More

Looking for a New Office Chair?

Perhaps you are building a new home office or you are redoing the one you have. Or, maybe you are looking for an office chair to replace that broken down model sitting in your office. Regardless, the office chairs of today offer more then just comfort. Choosing an office chair... Read More

Small Businesses with BIG NAMES: Protect Your Trademarks and Reap the Rewards

You're a small business owner with a hot new product or service and you're deciding what to name it. Perhaps you've even hired a graphic designer to create a flashy logo to go with it. You may have ruled out trademark registration as too expensive or even unnecessary because you... Read More

Can Your Business Run Without You?

What would happen if you decided to take an extended vacation? Would you still have the same business results when you returned?I met a business owner recently who told me an interesting story. His business was 15 years old and he had approximately 50 employees. A couple of years ago,... Read More

The End -- Fireworks or Fizzle?

Seems as though there are a lot of business closings going around lately. Everywhere I look small businesses -- one on top of another -- are closing their doors.On small marquee signs, empty storefronts, and in the newspaper it's common to see the message, "ABC Company Closes It's Doors After... Read More

Tell Me The Reasons Why I Should Believe You?

Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently heard it to describe a situation where a person was backed up against a wall (legally speaking) and needed a way out of the mess.The legal guy came in and said, 'I feel we may win this case'. The defendant... Read More

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A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?

And is having a logo really that important?My answer to... Read More

QSR Quick Service - Fast Food Restaurants Labor Situation in United States

One of the major complaints in the QSR Quick Service-Fast... Read More

Blowing Your Own Horn ? A Key Marketing Strategy for Small Business

-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More

Setting Prices - Pricing Your Consulting Services

THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More

Financial Fundamentals - What Every Small Business Owner Should Know!

Business owners rarely go into business to deal with the... Read More

California Department of Corporations Attempts to PR Their Benefits to Consumers

On Monday the Department of Corporations in California revoked franchise... Read More

Everything I Need to Know About Business I Learned From My Nametag

So there I was ? sitting in the audience of... Read More

Racing the Competition

What is the Big Race all about when it comes... Read More

Asphalt Paving: Striping Your Parking Lot

As you may already know, asphalt paved parking lots do... Read More

11 Things Small Business Owners Can Learn From Tiger

1. There Are No "gimmes" ? They count two-foot putts... Read More

How to become a Career Coach for Profit

A career coach could be simply defined your job seeking... Read More

The Joy and Hazards Of Finding Your First Office

Q: I have outgrown my home office and need to... Read More

The Key to Creating Total System Empowerment

In this paper, I will:1. provide a framework for creating... Read More

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely... Read More

Bringing Home the Bacon

In general, all of us know how to accomplish the... Read More

Mobile Car Washes and Shoe Policies

Mobile carwashing is hard work, it is tough on the... Read More

FTC Adding to the Franchise Rule

Last summer the FTC put forth a report and then... Read More

Specialty Advertising in C-Stores

It appears the mini-blimp indoor theme and concept is making... Read More

SBAs 8(a) Program Can Help Some Companies Compete

Q: A friend told me that as a woman of... Read More

Auto Detailers and Competitive Aspects of Automobile Detailing

There are both fixed and mobile detailers. Consumers often will... Read More

Creating a Paperless Office

When working from home, it is usual to find that... Read More

Small Business Marketing Secrets: Look Like Sizzle, Be The Steak

You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More

The Wrap on Ag Plastic

While driving through Pennsylvania farmland, you have probably noticed an... Read More

Expand Your Professional Organizer Business

Grow your Professional Organizer business by branching out into related... Read More

Increase Productivity and Business Success - Take Responsibility

Are you responsible for your results?What comes to mind when... Read More

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