If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Q: A friend told me that as a woman of... Read More
You're pretty proud of yourself! After all, only four months... Read More
Most small businesses simply go about their daily business and... Read More
To get approval for your small business loan application, you... Read More
Business card size works well for invitations to special events.What... Read More
If you own a small business, you should know that... Read More
The goals of businesses have undergone much evolution from the... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
For many small businesses, the "S" corporation is the business... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
Do you sometimes find yourself just going "through the motions"... Read More
If you're like the rest of us, you've spent a... Read More
The revenue history is a vital piece of your power... Read More
It seems so long ago that I started my first... Read More
Security Professionals provide the products and services necessary to create... Read More
As small business owners we're in business to make money... Read More
Where would a business be without a business plan? A... Read More
If you're starting your own business or currently work for... Read More
The American system of business management has been admired and... Read More
I was floored! I couldn't believe what they were saying!... Read More
Once you've decided to incorporate your small business the next... Read More
There is much competition in the mobile auto detailing business.... Read More
As a specialist in getting restaurants open, it is surprising... Read More
This is the tale of two business plans with very... Read More
I recently met with a very successful magazine publisher who... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
When do you need to get more involved with the... Read More
Imagine that you have operated a successful franchise business for... Read More
To wash an airplane there are many items you will... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
You are probably hard at work promoting your business (and... Read More
Every company has a value proposition. That is a statement... Read More
Business Process Automation or BPA for short. This was a... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
To maximum potential profits and dollars in a mobile washing... Read More
Some of the very qualities that attract people to the... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
How much is your time really worth? Is it worth... Read More
The Boston suburbs seem to be rich with possible locations... Read More
Your product is dying. With the same inevitability that we... Read More
Most of us remember going to at least one garage... Read More
Having a successful business means also having a good working... Read More
I'll be the first to admit that I went a... Read More
The success of your business is critically dependent on how... Read More
Here are some of the questions that you need to... Read More
I have to admit, I was curious. When I saw... Read More
The story is told of a tiger chasing some goats... Read More
I am simply amazed at the problems some of my... Read More
Everyday more web based companies enter the business scene. The... Read More
One of the biggest fears people have about starting a... Read More
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