Home
>
Web Site Promotion
>
Accessibility: Is your website causing you to loose potential clients?

Accessibility: Is your website causing you to loose potential clients?

With millions of people going online everyday the potential for your business is almost unimaginable! However, the great challenge is creating an environment that is positive, effective, and accessible to all of your potential clients.

No two people see everything exactly the same way. In addition to our own paradigms that shape how we interpret things presented to us, there are also very real obstacles that affect many people surfing the web. By removing barriers to accessibility and addressing these obstacles you open the door to new business and greater success.

"The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect." - Tim Berners-Lee, W3C Director (Web Accessibility Initiative)

The most common obstacles facing many individuals are auditory and visual. This includes people with various levels of hearing, language barriers, color blindness, visual perception, level of sight, and complete loss of sight. Any of these challenges can render your site potentially useless to a visitor and potential client who may simply be unable to distinguish the color variation of your text on your background.

In the United States a new Bill has been proposed to legislate the web and enforce handicap accessibility standards for all government related websites. While there is currently no policy in place for the private sector, the issue has provided insight and opportunity for every business to be more accessible.

Some basic steps you can take to open your site to potential clients:

1) Make sure all of your relevant and core content is in text-based format. For example: if you have power statements as graphics embedded in your content they will not be readable by a speech synthesizer (a tool used by people to turn written content into an auditory format).

2) Make sure your images have alt tags that say what they are. If someone is using a Braille display to view the web, untagged images show up as a large blank space that could easily be interpreted as the end of the content.

3) Try changing your setting to quickly view your site in black and white. This is an option that people with color blindness in any degree often use so they can avoid missing valuable content. Check to see if your color palette allows text and hyperlinks to still be clear and readable.

New technology is bringing more and more people online everyday. Is your site ready and open to everyone?

Have a successful day! Leslie Durand, Marketing Coach and Emarketing Specialist

Leslie brings over 10 years experience in new media marketing to every project and a unique coaching approach to every client relationship. http://www.ldurandconsulting.com

cleaning service near Bannockburn ..

In The News:

Choose between OpenAI releasing Sora text-to-video model, the AI race heating up, or Waymo driverless cars launching in cities across the country

Learn how to set up Google Maps and Apple Maps on your phone to automatically remember where you parked. Step-by-step instructions for enabling location services and parking detection.

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Accessibility: Is your website causing you to loose potential clients?

Web Site Promotion