Home
>
Article Writing
>
Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

A "Thought Leader" is someone recognized as an authority in their field of expertise...also known as a visionary. Few people set out to become a "thought leader" or "guru," but there is good reason to not only establish yourself as an expert, but as a higher-level expert or "thought leader" for your market.

How can you become a "thought leader" for your niche or industry?

Besides risk-taking, leading a company that leads an industry, being vocal in your own blog and posting comments on other blogs & top industry forums within your niche... the easy answer to saturate the market is via the use of syndicated articles!

Here's a mini-course on how to get started to build your own "thought leadership" following via submissions of ezine articles:

QUANTITY: You'll need more than 100 articles to really do this right, and as you approach the 500-1,000 article level, you'll be closer to reaching a saturation point that builds a buzz around your name, your ideas, your articles and your expert opinions.

Could you influence a market with 1 or 2 articles? Nope. Can you do it with 10-50 articles? Perhaps 10 years ago you could. Today's market is very competitive and as such, you need to do more than 'what everyone else does' if you want to stand out and get to the top, especially if you're in a niche that is very popular already.

QUALITY: You want to use your articles to communicate your single-minded focus as the expert of your niche. This means quality articles, very little babble, and 1 or 2 links in the resource box that must reinforce your expertise and personal brand. This is not the time to be an affiliate marketer.

Example: If you want people to take your Digital Photography business seriously, you can't post a Geocities, Tripod, etc. junk URL in your article resource box...but rather, you must post a domain name that you own that further solidifies the unity of your message. Also, leave out domains that you own that have nothing to do with the purpose of the article you're writing.

Note: Quality does not mean high word-count quantity. Best if you keep your word-count in the 250-500 words per article so that you can achieve a high article count. A 500-word article performs the same as a 5,000-word article, so why give the marketplace more than they can absorb in an easy reading? Today's reader "scans" rather than deliberately reading every word of your articles.

CONTROVERSY: Unlike other article writing reasons, when you write to achieve market "thought leadership" status, you must stir up the market by taking some gray issues and make them black and white. This is a good opportunity to take current events and provide your expert analysis and support reasons why certain issues are good or bad for the market, economy, world, etc.

CONSISTENCY: Using article marketing or putting your hundreds of articles into distribution is not a one-shot Charlie routine, but rather it's a drum you begin beating and every week for a few years you pound your article submission drums louder and louder.

It pays to create a burst of submissions (50-250) when you initially start, and then taper off to 10-100 new submissions per month until you reach a market saturation point that you feel puts your voice, your brand, your articles at the front of the pack.

PROMOTION: Once you put your articles into distribution via the various article directories, ezine publishers, and specialty web directories of your niche - the next step is to promote them further by using them to establish credibility as you participate in forums, blog comments, your own blog/online journal, and your email newsletter.

"Thought Leadership" via Syndicated Articles Conclusion:

It is possible to take the net by storm to position yourself as a 'thought leader' via putting hundreds and thousands of your articles into distribution. Within 6-18 months, you can become known as a "thought leader" in your niche if you'll do what no one else is doing and in a volume/quality that no one else had done to date for your niche. There is time and you can do it. Go for it! :-)

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://ezinearticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://ezinearticles.com/

Copyright 2005 - Christopher M. Knight. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit where credit is due and follow all of the http://ezinearticles.com/.

spotless home service Lake Forest ..

In The News:

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.

Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.

Solar farms are turning to sheep instead of mowers to cut grass under solar panels, lowering costs, reducing emissions and creating new income for farmers.

Fraudsters posing as local officials are making fake calls about missed jury duty, demanding payments in a rising scheme that exploits fear of arrest.

Honeywell Aerospace engineers developed a "surface alert system" that gives pilots two aural warnings when they are 15 and 30 seconds away from a collision on the runway.

Anonymous researcher has scraped public Spotify accounts of politicians and celebrities, highlighting major privacy risks in default platform settings.

AI chatbot toys marketed as screen-free playmates could undermine children's empathy and critical thinking skills, according to pediatric specialists.

TransUnion confirms a major data breach affecting 4.4 million U.S. consumers after hackers exploited third-party Salesforce apps to steal personal info.

Scammers use fake DocuSign emails claiming Apple Pay charges to steal personal information using fraudulent phone numbers and fake receipts.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Farmers Insurance confirms data breach affecting over 1.1 million customers nationwide, exposing customer info including addresses.

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

Article Writing