If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles.
But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne.
One of the first rules of marketing, which applies whether you're writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action.
For this reason, people often believe that your article resource box should contain just one single call to action and, accordingly, just one single URL link. And I would agree wholeheartedly, if it were not for one simple thing ? the search engines.
Yes, article marketing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines ? particularly Google and Yahoo.
Now the subject of building links to please the search engines is a little beyond the scope of this short article, but I'd like to give you just one example of why I believe that you're leaving money on the table if you don't add a second link to your resource box.
Suppose your article is posted on a website and that the page containing your article has a PR (Google Page Ranking) of say 4, which is derived from a points score given to the page by Google. For a PR4 page this score could fall anywhere within a fairly broad range, but might for the sake of illustration be 3000 points.
This page, through your resource box link back to your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone.
But suppose that instead of having just a single link in your resource box you have two. The page containing your article will now have a total of 11 links and each will pass a slightly lower score, of perhaps 230 points, but this is still enough to give not one but now two pages on your site a PR3 ranking.
Now take this small illustration and imagine your article being posted on hundreds of websites, many with little or no PR, but others adding your article to PR4, PR5 or even PR6 pages. If you think that getting your article on a PR5 or PR6 page is dreaming believe me it isn't. I know from experience that this article will appear on several PR5 and PR6 pages within 24 to 48 hours of my submitting it.
Now, take this illustration one step further and image submitting not one article, but hundreds of articles.
While article writing is still very much about getting your message out to a wide audience of readers, it is also increasingly about building link popularity with the search engines and gaining PR to raise your profile in the search engine listings.
Love or hate the search engines they play an increasingly important role in promoting your business and your article resource box can play a vital role in ensuring that you get those champagne top listings, rather than those orange juice second page spots.
Donald Saunders is the author of a number of Internet Marketing guides including 20 major marketing mistakes. Writing articles is one of the keys to your internet success, but submitting those articles is hard work. Follow this link and discover the secret to 20 major marketing mistakes.
custom home cleaning Winnetka ..Why do so many internet marketers waste their time on... Read More
Do you wonder what easy, cheap, and fast way you... Read More
Writers talk about rejection all the time ? just part... Read More
Here's a depressing fact if you sell anything on the... Read More
Writing articles has proven time and time again to be... Read More
There is no doubt that Spam has affected online business... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
Selling books online means that you need to get interested... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
When writing articles for publication, it is important that you... Read More
The experts are always telling us that getting paid for... Read More
This is precisely what I am doing here today (and... Read More
Here's a really simple way... to promote your online business... Read More
A simple technique to increase web site traffic is using... Read More
The ezine article is of major importance to the world... Read More
Last time on "Because your articles suck" ? we discussed... Read More
So how can you make your article worth reading?It's all... Read More
It is pretty obvious that content is king online. It... Read More
One of the best ways to promote your website is... Read More
Writing and distributing articles on the internet is one of... Read More
Getting people to join your company can be hard work.... Read More
Still following along on the Copywriter's Crash Course in article... Read More
This is Part 2 of a 2 part article -... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
Writing and submitting articles to article banks is a well-known... Read More
professional home cleaners Glenview ..Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
Writing articles is one of the best and most effective... Read More
By now most entrepreneurs realize that the most cost effective... Read More
When you frequently post articles on ezines, you might be... Read More
The biggest challenge facing any online business today is how... Read More
You have decided on a great idea and researched a... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
Yesterday I met a 13-year old boy with a devilish... Read More
We've all been there. We hear about how articles will... Read More
There are two primary factors in creating a successful reference... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Good technical articles are challenging to write. They're time-consuming, demanding... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
A great way for self employed professionals to enhance their... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
As a follow up to my previous article on the... Read More
The sources of inspiration are all around us, in the... Read More
A lot of great ideas happen when two or more... Read More
Writing articles that are available for reprint is an excellent... Read More
1. Write to one person.When you're writing your article picture... Read More
Submitting well planned articles on-line will increase traffic and can... Read More
In order to sell your article must do three things:1.... Read More
Here's a depressing fact if you sell anything on the... Read More
This author started with a clean website and wrote 5... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
Article Writing |