Home
>
Article Writing
>
Article Marketing: Why 2 URLs Equal Pure Champagne

Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then I don't need to tell you that including the URL to your website in the resource box at the end of your articles represents payment for the hard work involved in writing and submitting those articles.

But, if you're including just one URL, instead of the two allowed my many article announcement sites, then your reward could come in the form or orange juice instead of champagne.

One of the first rules of marketing, which applies whether you're writing sales copy or an article to promote your business, is to give your reader one simple message and, having delivered that message, to clearly ask that reader to take one single action.

For this reason, people often believe that your article resource box should contain just one single call to action and, accordingly, just one single URL link. And I would agree wholeheartedly, if it were not for one simple thing ? the search engines.

Yes, article marketing is indeed about getting your message out to as wide an audience as possible so that they can read it and, hopefully, click through to visit your website. But it is also very much about getting your article posted on websites across the internet and building links to please the search engines ? particularly Google and Yahoo.

Now the subject of building links to please the search engines is a little beyond the scope of this short article, but I'd like to give you just one example of why I believe that you're leaving money on the table if you don't add a second link to your resource box.

Suppose your article is posted on a website and that the page containing your article has a PR (Google Page Ranking) of say 4, which is derived from a points score given to the page by Google. For a PR4 page this score could fall anywhere within a fairly broad range, but might for the sake of illustration be 3000 points.

This page, through your resource box link back to your website will pass some of that PR to your own website page. Exactly how much will depend on a number of factors, including the total number of links on the page that contains your article. But, If there are a total of 10 links, then your resource box link could pass somewhere in the region of 250 points back to your website page. Enough to give that page a PR3 ranking from this one link alone.

But suppose that instead of having just a single link in your resource box you have two. The page containing your article will now have a total of 11 links and each will pass a slightly lower score, of perhaps 230 points, but this is still enough to give not one but now two pages on your site a PR3 ranking.

Now take this small illustration and imagine your article being posted on hundreds of websites, many with little or no PR, but others adding your article to PR4, PR5 or even PR6 pages. If you think that getting your article on a PR5 or PR6 page is dreaming believe me it isn't. I know from experience that this article will appear on several PR5 and PR6 pages within 24 to 48 hours of my submitting it.

Now, take this illustration one step further and image submitting not one article, but hundreds of articles.

While article writing is still very much about getting your message out to a wide audience of readers, it is also increasingly about building link popularity with the search engines and gaining PR to raise your profile in the search engine listings.

Love or hate the search engines they play an increasingly important role in promoting your business and your article resource box can play a vital role in ensuring that you get those champagne top listings, rather than those orange juice second page spots.

Donald Saunders is the author of a number of Internet Marketing guides including 20 major marketing mistakes. Writing articles is one of the keys to your internet success, but submitting those articles is hard work. Follow this link and discover the secret to 20 major marketing mistakes.

cleaning service near Bannockburn ..

In The News:

Learn how to act against cybercriminals in 2026 with essential security steps like two-factor authentication, software updates and credit freezing.

Choose between OpenAI releasing Sora text-to-video model, the AI race heating up, or Waymo driverless cars launching in cities across the country

Learn how to set up Google Maps and Apple Maps on your phone to automatically remember where you parked. Step-by-step instructions for enabling location services and parking detection.

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Article Marketing: Why 2 URLs Equal Pure Champagne

Article Writing