Home
>
Web Development
>
Using Psychology Easily on Your Website to Make More Sales!

Using Psychology Easily on Your Website to Make More Sales!

Psychology is a long word which everyone thinks, "no, that's not for me, it'll be too difficult". Apart from being lazy, anyone who thinks this is wrong. Applying psychology on your website is easy and extremely effective. Also, the fact that most webmasters take the lazy view of applying psychology gives you the edge over your competition.

Applying psychology effectively consists of you writing persuasively and in a certain style in every area of your website.

Home page - This is what the majority of your web visitors will see first. Make sure it stands out and makes an immediate positive impression. Give it a clear, defined layout, with an attractive colour scheme. Most importantly, make sure that the writing on the first page is spread out and not in one big block of text. Short, spaced out paragraphs look a lot more attractive to readers, the psychological effect being that they will be encouraged to read. This goes for the writing everywhere on your website. Also, do not reveal everything about your website on your front page. Curiosity is a very powerful incentive. Use words and phrases such as 'secrets, uncovered, will be revealed, etc..' to arouse the readers' curiosity. Readers will then be encouraged to search further in your site. On your front page, make sure that you write to the individual. Make it sound personal and constantly remind the reader what's in it for them. This is what web browsers want to know.

Headlines - The titles and headlines on every page of your site are what will be viewed first. Make them sound impressive so that the reader feels they have to read more. Use words such as 'breakthrough, profits, revealed, secrets, simple, easy' because these are words which will appeal to the reader. Words such as 'secrets' will arouse readers' curiosity and will make them feel that they do not want to miss out. Also important about headlines, do not make them too long or they will lose their effect of standing out. On the other hand it is important that the headline does give a brief description of what will be discussed in the text to come because if readers are unsure they will not bother reading.

Sales Letter - Once you have got your web visitors to this stage you need to make sure that you make a sale. You need to constantly be encouraging your visitor to buy, without sounding unprofessional. The most effective way of doing this is by making your product sound extravagant and by making it seem like you are offering it at a bargain price. Everyone likes a bargain and thinking that they have got the best possible value for money. This will also increase your popularity with your web visitors. Make your product sound extravagant by telling visitors about how long it took to make or develop. Make your product sound like a bargain by telling visitors about how you are offering the product at a lower price than your competitors. Exaggerate within reason for the best results. Persuade your visitors even more by claiming that the product you are offering is exclusive and can only be found on your website. This will sound very impressive to a potential customer and will discourage them from leaving your website to look for the product somewhere else. Another great psychological way to persuade customers to buy is by offering a number of free bonuses. For bonuses, quantity outweighs quality. Offer a huge number of worthless bonuses with the product you are selling and it will sound a whole lot more attractive to buyers because it looks like great value for money. The most effective bonuses to use are ebooks because you lose nothing by giving them away and you can give away ebooks on the subject of what you are selling.

Testimonials - These are absolutely essential to a successful web business and have a great psychological effect on those who are unsure of whether to buy. One of the main barriers which visitors will face before buying from you is the barrier of whether they will actually benefit from what they purchase. You have to help your visitors over this barrier. By adding in positive comments from people who have previously purchased, your visitors will trust you and what you are saying. Pick up positive testimonials by simply asking those who have purchased your product.

In summary, always be trying new techniques of writing and applying psychology until you find one which really works for your website. That's when you will hit serious profits.

For more information on this subject or about making money online go to http://www.info-ebooks.co.uk

100s of free ebooks and software products are also available at this address.

Thanks for reading,

William Johnston
(will@info-ebooks.co.uk)

spotless home service Lake Forest ..

In The News:

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.

Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.

Solar farms are turning to sheep instead of mowers to cut grass under solar panels, lowering costs, reducing emissions and creating new income for farmers.

Fraudsters posing as local officials are making fake calls about missed jury duty, demanding payments in a rising scheme that exploits fear of arrest.

Honeywell Aerospace engineers developed a "surface alert system" that gives pilots two aural warnings when they are 15 and 30 seconds away from a collision on the runway.

Anonymous researcher has scraped public Spotify accounts of politicians and celebrities, highlighting major privacy risks in default platform settings.

AI chatbot toys marketed as screen-free playmates could undermine children's empathy and critical thinking skills, according to pediatric specialists.

TransUnion confirms a major data breach affecting 4.4 million U.S. consumers after hackers exploited third-party Salesforce apps to steal personal info.

Scammers use fake DocuSign emails claiming Apple Pay charges to steal personal information using fraudulent phone numbers and fake receipts.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Farmers Insurance confirms data breach affecting over 1.1 million customers nationwide, exposing customer info including addresses.

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

Using Psychology Easily on Your Website to Make More Sales!

Web Development