When Does a Corporate Video Add Value?

A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.

Promotional Video Production

A promotional video is a dynamic, fast moving commercial, often with a musical accompaniment, and can be used to promote any of the services or products that your company has to offer.

Promotional videos are used for a variety of purposes. They can be used to engage the audience at the introduction to a multimedia sales presentation, conference, or training seminar and are also very often used running on a loop on exhibition stands and in company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.

Promotional videos can be highly effective and powerful at communicating your company's strengths in a dynamic and exciting way. The same video promo can also be used for a variety of applications, thus reducing filming expenses.

Executive Broadcast Video Production

One of the biggest problems facing directors of large multi-national companies or plc's is attempting to communicate on a personal level with their immense and geographically diverse audiences. Executive broadcast corporate videos enable the senior member, or members, of a company to dedicate a couple of hours of their time to being interviewed, and tackling any major questions or issues which may have come to light. By using a corporate video, they save themselves the huge cost, and time, of travelling from place to place attending conferences in order to achieve the same result.

An Executive Broadcast can be used for a multitude of corporate and training video applications, from welcoming new employees to a company, to communicating new management strategies or simply sharing your vision of the companies' future with your staff. Corporate video production can provide the ideal means of explaining your businesses core values to the customers, and can even be the perfect medium for communicating price sensitive announcements to city institutions and the press etc. There are many other uses for executive broadcasts and video production companies will work with your business to create tailor made executive broadcasts to suit your company.

Customer Testimonial Video Production

Customer testimonial videos are recorded interviews where a customer is asked to give their feelings on a product or on a company's service. Customer testimonial video production is becoming increasingly essential in the current business climate. Customers often like to hear the opinions of their fellow consumers, and customer testimonial corporate videos can be the ideal way to communicate this information.

Customer testimonial corporate video can be in the form of short clips of customers describing their reaction to a product or company, or maybe longer interviews of customers dealing with specific or more in depth viewpoints.

Customer testimonial video production can be used for a variety of purposes, from forming part of a video promotion, as an endorsement on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc. Customer testimonial videos can even be useful when assessing one's own business, as they can be used to create video case studies of customers, and thereby assess the product from the customer's side.

Conference and exhibition Video Production

Conference and exhibition video production can take the form of entire programmes of their own, or just as short clips to be incorporated into another, longer corporate videos that report on conferences or exhibitions that companies have held.

When a company has a large event, or exhibition, it is not always possible for all the people who need to attend to be there, but with so many issues being discussed and products being demonstrated, with conference and exhibition videos, these events can reach a much broader audience. The relaxed environment at these type of events, enable a much more laid back attitude to come across from the people being interviewed, and it is easier to get an honest opinion, something which can never be undervalued in any business.

Once filmed, conference and exhibition videos can either be put onto DVD for video presentations, or distributed on CD-ROM, through the internet or via your company's intranet.

Once an event has been filmed, it can be put to a variety of applications, from the obvious use of providing a record of the event for all who were unable to attend, to taking simple sound bites of interviews for incorporation into sales and marketing presentations. Conference and exhibition corporate videos also provide a great opportunity to capture presentations from guest speakers that the people who couldn't make it to the event would miss out on. A good corporate video production will reflect the atmosphere at the event, and can be an excellent way to encourage staff and/or customers to come to these events in the future.

Video Production for Tourism

The medium of video is unequalled in promoting the full tourist experience to potential visitors, with video production being an ideal way of marketing the amenities, attractions, and individuality of a city or tourist destination on an individual, local or even international level.

In the form of a CD ROM or DVD, the potential scope for video production for tourism is immense. A video will allow viewers to interactively explore a given destination, take a virtual tour around a hotel or enjoy a guided trip around a city with a well known presenter.

Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional programme.

I-MOTUS is one of the UK's leading corporate and training video production companies. Our team uniquely combines proven business savvy with some of the television industry's brightest creative talent to provide a fresh approach to the most challenging of marketing and communication briefs. http://www.i-motus.com/ - IM01EZ

premium house cleaning Wilmette ..
In The News:

The Fox News AI newsletter gives you information on the latest AI technology advancements, and about the challenges and opportunities AI presents now and for the future.
Anthropic investigates alarming AI abuse case where hacker automated entire cybercrime campaign using Claude, stealing sensitive data from defense and healthcare firms.
TikTok, Meta and YouTube restrict Charlie Kirk shooting videos with age gates and warnings while X faces criticism for allowing continued circulation.
Cybercriminals use fake troubleshooting websites to trick Mac users into running terminal commands that install Shamos malware through ClickFix tactics.
San Francisco startup Fable launches Showrunner, an AI platform dubbed the 'Netflix of AI' that generates animated episodes from text descriptions with Amazon support.
Apple raised iPhone prices for some models despite receiving tariff relief from President Donald Trump, with the new lineup starting at $799 for the base model.
A two-story 3D concrete printed home in Western Australia demonstrates faster construction methods that could reshape American housing amid rising costs.
Credit scores remain important during retirement for insurance rates and housing applications, while seniors become prime targets for identity theft and financial scams.
Scammers now send unexpected packages with QR codes that redirect victims to fraudulent websites or download malicious software to steal sensitive information.
Meeting AI tools record private conversations alongside work discussions, creating privacy risks that can be managed with proper settings and awareness.
Hotel privacy concerns are valid but rare, with methods to detect hidden tech using smartphone flashlights, mirror tests and scanning apps.
Improve your Wi-Fi speed and reliability with 10 simple router optimization tips that don't require special apps or expensive subscriptions.
A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.
Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.
Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.
OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.
A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.
The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.
Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.
Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.
The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.
Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.
ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.
Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.
Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.

How to Interview on Video

When doing an interview there need to be at least... Read More

Peer to Peer Internet Video Broadcasting

Unlike standard television broadcasting, there are a limited number of... Read More

Streaming Video on Your Website - Convert Visitors into Customers

Streaming video is a sequence of "moving images" that are... Read More

How Video can be used Effectively Online

A powerful way to convey your communication messages to your... Read More

Network Marketing and Video Email

I received another e-mail today from someone telling me that... Read More

Create a Favicon for Your Customers Bookmarks in Four Easy Steps.

A favicon is a custom icon that sits next to... Read More

Google Video Viewer tweaked for Non-Google content

'DVD Jon', a Norwegian programmer, has tweaked Google video to... Read More

DVD Authoring: An Introduction

DVD Authoring is the process of collecting various content assets... Read More

Seven Tips on Making a Successful Video Production

Producing a video for your company can be an exciting... Read More

Beginning in Videography

If you're looking to get into videography and video editing... Read More

Looking for an Innovative Way to Explode Your Sales? Video Software - Benefits, & What to Look for

Insider's Scoop On How To Skyrocket Your Sales Plus Decrease... Read More

Video Email - The New Way to Communicate

The Internet is now a thriving means of communication and... Read More

Five Ways to Profit from Using Video Online

The newest media wave to hit the online shore is... Read More

Put Audio & Video on Your Web Site

As a company that sells streaming media services for a... Read More

Interview with a Video Virgin

Shani Alexander is the founder of Relocations Made Easy (www.relocations-made-easy.com)... Read More

Beginners Guide to PC Video Editing

If you're new to PC video editing then knowing where... Read More

Independent Video in the Information Age

One of the primary obstacles for video content distribution over... Read More

Video Converters 101

Your PC may contain hundreds of video files, all encoded... Read More

Creating Value With Streaming Video Content

Having a corporate or promotional video for your company is... Read More

E-Commerce & Streaming Media: A Marriage that Works

In the heavily populated world of E-Commerce, what determines whose... Read More

When Does a Corporate Video Add Value?

A professionally made corporate video production can greatly enhance your... Read More

Is Video Streaming the Future for Corporate Video?

Things have changed quite a bit from when I started... Read More

How to Star in Your Own Promotional Video

Well, it's official. You are going to star in the... Read More

Boost Your Online Sales with Audio and Video Support

Have you ever noticed when you are shopping at most... Read More

Benefits of Training Videos

A major problem with the running of a large corporation... Read More

personalized cleaning services Deerfield ..