Home
>
Traffic Building
>
Inter-Linking Articles Strategy ? What You Need to Know

Inter-Linking Articles Strategy ? What You Need to Know

Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites, but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers, have you considered what they do when they finish reading one of your articles?

Actions the reader will take, will include: navigating to another part of the web site (if you are lucky and have a well designed site); typing another web site address into their browser; and, closing down their browser and doing something else ? perhaps resuming their work after a lunch break. If you are a webmaster, the first of these would obviously be your preferred outcome. But a reader who randomly navigates through your pages at speed, is not the ideal. How do you not only keep a reader on your site, but also keep them engaged with your articles and possibly the products you are offering, while they finish the second half of their lunchtime sandwich?

The answer is very simple really, but many webmasters do not use the strategy I am about to outline, when they place articles on their sites ? the inter-linking strategy. What is it? It is simply the practice of linking one article on your web site to another related article and clearly signaling the link to your reader. People who write articles in different steps or parts use it already e.g. at the end of "Tips on How to Save Money ? Part 1" they will have a link to "Tips on How to Save Money ? Part 2". But there is no reason why we should not all be taking advantage of this simple but very effective strategy.

For example, you may have written a general article about dental floss (ok so you have a really tough job on your hands of keeping your reader onboard!). In order to ensure that your reader does not leave your site after reading the article, you could include at the end of it a once sentence paragraph that says "If you have ever wondered how they get the mint flavour into dental floss, click here for an article which explains all". This is a much more powerful strategy than just having a long list of "other related articles" at the bottom of the page, which the reader may not even be able to see because they have not scrolled down far enough. Another benefit of this strategy is that with some clever and imaginative wording in that last one sentence paragraph, you can steer your reader towards a particular page, again possibly with information about a product that you wish to sell. As with all strategies, there is lots of room for experimentation to see what works best. As well as playing with words to come up with a sentence that will ignite your reader's interest, you can try different formats for the text itself. For example, if the last paragraph looks just like the rest of the article, it will almost certainly be read and taken in by the reader.

Implementing this inter-linking strategy may take a little more time and thought, if you have previously only carpet-bombed your site with as many articles as possible. However, it is definitely another valuable tool for the webmaster's toolbox, or weapon for his armory, depending on how fanatical you are about keeping visitors on your site as long as possible!

Emmanuel Mendonca is the webmaster and publisher of Debt Genius at http://www.debtgenius.com - a free source of information and advice on debt consolidation, getting out of debt and saving money.

tidy up service Glenview ..

In The News:

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Inter-Linking Articles Strategy ? What You Need to Know

Traffic Building