I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors.
One of the easiest and most versatile forms of the content described above is a 'how-to' tips booklet. With the right writing style, not only can you use the booklet in its entirety as a downloadable bonus file on your site, it can also be sliced, diced, and reformatted to get the most mileage possible from the single document.
Imagine a booklet called "110 Ways to Get the Most Out of Your Health Club Membership." Your site features health and wellness products. Look at some of the ways to use one tips booklet:
1. Downloadable bonus - full booklet download for visiting the site, a new title bi-monthly
2. Radio/television advertising campaign - "This fitness moment brought to you by (your company's name) ?Visit www.xyz.com for 109 more great tips like this one."
3. Print advertising campaign ? a few tips, directing people to your site for more tips.
4. Autoresponder service - send a tip a day or week, inviting people to your site for more.
5. Trade show coupon ? offering free downloadable booklet at your web site
6. Product packaging or printed catalog - single tips, directing people to your site.
7. Email - a tip within any email from your Customer Service Department or in any electronic invoice, encouraging people to receive more tips when visiting your site. Doing this with a different booklet every other month easily broadens your campaign to an entire year, keeping the content fresh, interesting, flowing, and attractive to more traffic.
Your next booklets could be:
? You Can Do It - Walk A Marathon
? 77 Ways to Prevent and Improve Back Problems
? 117 Tips for Relieving Arthritis & Muscular Pain
? Keep Smiling! 75 Tips for Great Dental Health
? 108 Ideas for Getting Your Family to Eat Better
Picture what happens when you translate the same booklet into a different language to reach a non-English speaking population. You can do the same things mentioned here to bring traffic to your site.
Simplify your life and the life of your customers by giving them useful information that will keep them wanting more from you ? more information and more of your products.
Paulette Ensign is Founder and Chief Visionary of http://www.tipsbooklets.com. All the booklet titles mentioned in this article, plus hundreds more on a wide range of topics, are readily available for licensing rather than using your valuable staff's time and salary.
recurring maid service Buffalo Grove ..There is one golden rule, which is inherent in this... Read More
I have been reading, with great interest, all the online... Read More
If the headline is what gets them there, then it's... Read More
Just to recap - Parts 1 and 2 of this... Read More
If you advertise through click-exchange traffic programs or GPTR programs,... Read More
Everyone wants to know the big secret to driving traffic... Read More
There are a number ways you can go about marketing... Read More
Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More
Even the best websites with the best marketing plans can... Read More
Qualified traffic is the lifeblood of any web site today,... Read More
Link Exchanges are a very time consuming project. The time... Read More
But a mere increase in the volume of website traffic... Read More
If you've been on the internet very long at all,... Read More
There is so incredibly MUCH you can do to successfully... Read More
Since everyone is so obsessed with ways to increase our... Read More
Yes, if need more web traffic, this free list building... Read More
Have you noticed that your banner ads rarely get clicked... Read More
Building a web site is only the first step in... Read More
Why submit to a Directory?Every webmaster is looking for ways... Read More
So, you've spent hundreds of thousands on a state-of-the-art website.... Read More
I have an ingenious concept in store for you!I am... Read More
If you could get high quality traffic that would grow... Read More
Do not pay anyone or any service to submit your... Read More
If you sell products or services, chances are you have... Read More
This is the 2nd day of "Free Traffic Course" and... Read More
premium house cleaning Glenview ..This interesting idea is likely to drive your competitors nuts.It... Read More
This is part two of an article series which will... Read More
Today there are so many web sites on the web,... Read More
FAQ pages are an often overlooked way to generate free... Read More
IntroductionBanner exchanges allow you - as a website owner -... Read More
Web sites are on my mind, since I just updated... Read More
Do you have your own site? Do you have any... Read More
Let's face it; the Internet is cluttered with all sorts... Read More
The one thing that any new Webmaster hears when searching... Read More
When I started getquotes-it.com in 2003, I knew... Read More
How can you have effective results in major search engines?... Read More
There are many different approaches and techniques required when optimising... Read More
When you work with web site traffic, you must have... Read More
Even the best websites with the best marketing plans can... Read More
Many top gurus promoted mini-sites as the cheapest and easiest... Read More
Some of the best advertising available online would be getting... Read More
Though traditional marketing methods cannot be ignored, having a website... Read More
It's about time someone let the cat out of the... Read More
In this Article we look at the second competitive advantage... Read More
If you're feeling a bit of confusion and frustration about... Read More
Large companies tend to spend huge amount of money on... Read More
Who else wants traffic that buys? I for sure do,... Read More
Increasing your online business hinges on your ability to optimize... Read More
1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More
Traffic is the food that every website needs in order... Read More
Traffic Building |