Home
>
Web Site Promotion
>
Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites

Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites

First Generation - The Popup

Popups, if you're somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites.

Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion that the new window does not have a address bar, status bar or the menu.

Until about a few years ago the popup was considered to be the biggest breakthrough in advertising on the web.

When they were first introduced they were a great success and click-through rates went through the roof.

Exit the banner ad - enter the popup.

Web marketers could interrupt whatever a visitor was viewing, by launching a secondary window on top of the first to draw attention to his advertisement or opt-in list or any other item that he wished to get the attention to.

After a while like most good marketing tools, popups started getting abused. Popups would open secondary popups and eventually by just visiting page that has a single popup in it, you would end up with a barrage of say about 15-20 popups. This was exploited by unscrupulous marketers to the fullest, especially those hawking porn sites.

Of course, webmasters who were in tune with the sentiment of visitors, soon began to use cookies to track if the popup was already shown and ensure it was not shown more than once per visitor.

Frustrated visitors soon began complaining about popups.

Popups are your problem? - Get a popup blocker.

Looking at the need of website visitors, software companies soon came up with popup blocking software. These applications read all the code that's going to the browser and if they find any JavaScript in the page code that's trying to open a window, BAM, it deletes that part of code. So Bye Bye popup!

Generation Two - The PopUnder

Not to be left behind, web marketers came up with another version, the popunder, which still launched a secondary window but placed it below the primary window. In most cases, the visitor didn't even notice this popunder until they closed the primary window.

Of course this was less intrusive, but a pain nonetheless and you don't get an award for guessing what happened next.

Yes you guessed right, the popup blockers soon started blocking popunders as well.

Generation Next - Enter hover ads

What the beejeezus are Hover Ads? They are floating ads that popup blockers can't stop.

The technology that creates Hover Ads is not new. In fact, it's been available to web designers for at least 2 years now as DHTML (that's Dynamic HTML to those who don't know).

These ads cannot be seen by older browsers like Internet Explorer 3.0. But since most netizens are using browsers (IE 4.0 and above) that are capable of displaying this code this type of advertising has started enjoying a rise in usage.

Hover Ads are DHTML layers which can be selectively moved and displayed over the primary page that's being displayed. The basic code is still JavaScript, but since a new window is not being opened, the popup blockers can't figure out that an advertisement is being displayed.

These layers can be animated, moved around, made to appear once per session, shown after a delay, etc.

So that makes you ask "Why should I switch from regular popups to Hover Ads?"

The one and only compelling reason. Popups can be blocked! Hover Ads can't.

So the bottom line is, if you use popups as a part of your online marketing strategy you're losing out on a lot of potential revenue, coz what they can't cant see they can't buy!

Some statistics that make Hover Ads a compelling technology to use:

The Alexa Toolbar can now block pop ups (10,000,000 Users not seeing your AD).
The Netscape 7.0 Browser has a built in popup blocker( almost 52 million users never seeing your popup ad).
Earthlink provides its users with a popup blocker( prospects who cant see your ad:5,000,000.
AOL released version 8.0 with Popup Blocking capabilities. (Total Subscribers: 35,000,000).

Bottom line: 40 million customers never see your advertisement!

Hover Ads, on the other hand cannot be stopped by blocking software. Their technology is regular JavaScript that runs well in all modern environments, so they are relatively safe to deploy on your site.

"So how can I add hover ads On my Website?"

If you are looking for a free way of doing this then there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software.

A sample of code can be obtained from hover ads

The drawback here is that you would need in depth knowledge of JavaScript coding, which not many people know about.

Another approach is to use high end HTML editors like Dreamweaver which have DHTML scripts included under the "Layers" menu. Then again, Dreamweaver is an expensive software.

Any other easier option you ask?

hover ads

One software that quickly automates the creation of Hover Ads, using a simple 3 step interface is the hover ads.

The Hover Ads created using this software can be fully customized and are very professional looking.

I especially like the opt-in style Hover Ads which lets your prospects sign up for your opt-in list by simply clicking a button. You subsequently receive a mail with their name and email-id.

I'll let you look up the other four styles on your own.

Summary

If you use popups on your website, chances are pretty good that they are being screened away by some software or another. Perhaps even by your visitor's ISP - without any active attempts on your visitor's part to block them. You'll need to do something about this situation and soon.

"So, what choices do I have?"

1. Do nothing. Pray that your content is good enough to attract visitors.

2. Visit CodeLifter to get your FREE layer generator script. You will be stuck with one style, though, if you just cut paste. If you know JavaScript you can modify it as per your liking.

3. Use Dreamweaver or your HTML editor, if it has layers support.

4. Check out hover ads . They offer a FREE trial.

Satyajeet Hattangadi is the Owner of hover ads, a software solutions provider, who specialize is affordable customized software solutions.

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.