This is precisely what I am doing here today (and every other day in my life)! I am writing to share my experience and hopefully, my knowledge and information can help some others who are in need of such information and advice. Writing is a very powerful way to connect with people and we can use it to not only share information but promote ourselves.
When you're writing an article or some form of web content, you have to bear the following things in mind:-
a. The purpose of writing
What I do is this?.before I start an article, I leave the title of the article empty and start typing out the purpose of the article. What kind of feeling do I want to leave with the reader? Then I move on to the keywords that I want to use consistently throughout the article (for search engine optimization purposes). Right after that, I write down (in point form) the content of the article.
Then and only then, I start beefing up the article.
The reason why the purpose, keywords and the skeleton of the article is written before anything else is to keep you focused and reminded of the reason why you're writing the article. As any professional and experienced writer can tell you, it's way too easy to get derailed half way. I have a bunch of articles that are completely wwwaaayyyyy off mark because I lost direction halfway through the article!!
b. Title and keywords of your article
The title should contain one of the keywords that you're trying to use in your article. For instance, you want to optimize the article for business card, so, you should include the word 'business card' in your article title and also in the first paragraph of your article!
If you can't think of anything mind-blowing?.force it in! I am being really honest with you here if you want to make sure your article is ranked highly in search engines for the keyword 'business card'.
c. Don't make them hit the back button
If you're writing content for the Internet, yes, keywords are important because the search engines use keywords to rank their web pages. But you don't have to compromise readers with search engines when you're writing! No, not at all! You can write in an engaging way and yet use your preferred keywords in the article itself, you just have to practice a lot!
d. Don't sell
Sales letters sell, not articles! You'll be surprised at the number of people who actually think that selling through articles work?.well, here's news for you?.THEY DON'T! Your articles are not supposed to do the selling for you, they are supposed to your 'customer relations manager' of sorts. Maybe they're like 'GROs' too, if you want to put it that way. The moment the reader think that you're trying to sell them something, they'll hit the back button or click that 'godforsaken' x on the top right corner of the browser.
e. Too long, too short
Some people think that the longer your article is, the more fact it contains. Well, yes and no. If you want to write long articles, make sure the article is ACTUALLY packed with facts. If not, cut to the chase and just get to the point. Short articles have its benefits too. Write articles that are about 400 ? 500 words.
But even industry experts cannot agree what the best length of articles on the web but generally speaking, if you are into search engine optimization, don't write more than 800 and no less than 400.
Marsha Maung is a freelance graphic designer and copy writer who works from home. She designs apparel and premium items at http://www.creativejooz.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.creativejooz.com
affordable house cleaning Park Ridge ..Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
A great headline can be the difference between having your... Read More
Are you looking for a better way to promote your... Read More
Online readers love information, but be sure your information is... Read More
One of the best ways to promote your website is... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
When I was first advised to start writing articles, this... Read More
There's one key rule that every writer should understand before... Read More
When you create your articles in TextPad format, something like... Read More
All writers aspire to recognition, but are we dedicated? Ambition... Read More
Never before in the history of the business of writing... Read More
Online PR in the form of website and ezine article... Read More
Submitting Articles for redistribution is the best way to get... Read More
We've all been there. We hear about how articles will... Read More
I am sure that there would have been a moment... Read More
Writing for websites -- content, as it is called --... Read More
Marketing on the internet can be a costly procedure, especially... Read More
For me, to decide to start a home business was... Read More
Sometimes when I am communicating with other webmasters and I... Read More
By now you probably understand how important writing for trade... Read More
Article marketing is becoming more and more popular, especially as... Read More
So you've decided to market your home-based copywriting business through... Read More
Writing articles is possibly the best way to generated free... Read More
Publishing content on the internet is not a hard task.... Read More
"But I've only been on the Internet 3 months! How... Read More
affordable house cleaning Mundelein ..To be successful at any affiliate marketing program, you not... Read More
Ok, today we are going to talk about one of... Read More
Are you a reluctant marketer for your book? Do you... Read More
This is a perennial question among writers and wannabe's. Many... Read More
Do you know one of the most powerful marketing techniques... Read More
We all know that online publishers earn revenue from our... Read More
The five essential questions to be answered in your article... Read More
Did you realize that writing and publishing articles online represents... Read More
One of the best things you can do for your... Read More
A great way for self employed professionals to enhance their... Read More
If you want to really make your article "SELL" then... Read More
Ease of Submission With so many article distribution sites out... Read More
Determining keywords is a critical step in writing articles online... Read More
This is precisely what I am doing here today (and... Read More
Back when I was in college, I belonged to one... Read More
This may come as a surprise... to you, but writing... Read More
The key to selling reprints to parenting publications is the... Read More
You are running out of ideas, you sit down in... Read More
Many writers do not understand that the online writing business... Read More
One of the best ways to build credibility and promote... Read More
I recently became aware that promoting your web site in... Read More
Marketing on a budget is tough. This is a universal... Read More
How are you marketing your articles? As a writer prospecting... Read More
Part 1 of a 2-part series To read Part 2... Read More
One of the most tried and true methods of self-promotion... Read More
Article Writing |