Lincoln Stretch limo rentals Glendale Heights ... Chicago Drug testing

Why You Need an Article-Marketing Strategy before Posting a Single Article Online I

Part 1 of a 2-part series
To read Part 2
http://www.promotewitharticles.com/strategy102.html

First, Define your Bulls Eye

If you're going to write and post articles on the Internet, be unambiguous about what you expect them to accomplish. Don't start writing just yet. Think beyond the mechanics of writing an article or deciding where to post it.

It's one thing to spin out an article or two. It's quite another to incorporate them into a strategy that builds your website traffic, reputation, and business. All your marketing methods should work together - online and off.

Your Strategy Clarifies:

- Who you're trying to reach

- How to find them

- What you want them to do next (does your website support that aim?)

- Your primary goal and message

- How articles (with particular titles and keywords) mesh with your other marketing

Article marketing is nothing more than a way to get information (not advertising) broadly distributed on the Internet. It can't compensate for a muddled or dull message. And it won't build your site traffic unless it connects to readers in an interesting way.

Write Articles that Trumpet a Unique Business Message

A frequent business error is treating each customer- attracting activity as though it stands alone. Yet each method works better when echoing a common message that links to the others.

To quote Roy Williams, the Wizard of Ads, http://www.wizardofads.com "It's hard to tell a powerful story badly. But it's easy to tell a weak story well. I've never seen a business fail because they were "reaching the wrong people." But I've seen thousands fail because they were saying the wrong thing... It's amazing how many people become the "right people" when you're saying the right thing. Believe it or not, it's advertising third, customer delight second, strategy always first."

Maximize your Customer-Attracting Methods

Last year I wrote an ebook showing how to make the business website and Yellow Page ad work together to bring new customers. It made the point that each promotional method has its own strengths, and reaches different groups http://www.yellowpagesage.com/smarts.html By them working together, each approach does a more persuasive job.

As an example, the directory ad should display a website address. A recent study found that over 60% of people surveyed only call Yellow Page ads that show a website (even if they don't intend to visit it). Besides, the website lets the business provide information that won't fit within the dimensions of an ad.

A single approach can't cover all your bases. The same applies to article marketing.

Article Marketing Strengths

- Ability to deliver an interesting "sample" of your expertise

- Long enough to be informative (600-800 words)

- Reaches and speaks to tightly focused interest groups

- Quickly delivers the message throughout the Internet

- Long shelf life - some websites keep articles posted for years

- Builds on the keywords that your website uses

- Incoming-links from websites that post your articles

Plan More than One Article at a Time

You can't develop much momentum with one article. That's like shooting a gun with a single bullet, or a PPC (pay-per- click) campaign for just one term. The odds of hitting your mark aren't too good. Several articles written to reinforce each other generate more mileage. As you get more articles out there, people start paying attention, and you can target more keywords. Repeated publications develop a personality that readers recognize.

Plan a number of titles in advance, with a theme building from one to the next. Keep each one tightly focused, but related to the others. In that way, you develop the in-depth "voice" of an expert. And your information won't lapse into ho-hum generalities. Write first-rate articles when you rely on the extensive free resources http://www.promotewitharticles.com at Article Marketing Academy.

Try writing some in a series (like, Part 1 of 3 parts) to build anticipation for future segments. Also, your message won't be confined to the 600 to 800 word article limit. Since each article in the series resides on your website, readers needn't wait to read them all (giving them an incentive to visit your site). Later, the whole series can be offered as a special report or ebook (once related material is added).

Write with your keywords in mind. Maintain your primary message, with a different twist for parallel niches. Go to the extra effort to say something new. That's easy when you provide stories, examples, case studies from your own experience. As you dish out practical assistance in your articles, readers will be eagerly watching for your next ones.

? Lynella Grant, 2005

Part 2 includes posting articles, writing to please the search engines, and ways to re-use articles. Part 2 of 2, http://www.promotewitharticles.com/strategy102.html

--Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 395-9450

In The News:

Kurt "The CyberGuy" Knutsson provides his five best home-delivery grocery apps to make shopping easier, and hopefully save money. Some apps offer different features.
A digital photo frame lets you share your most coveted moments with loved ones, and would be a memorable gift for Valentine's Day. Here are the best frames.
Everyone should be safe no matter where they go. Kurt "CyberGuy" Knutsson lists some of the best tech for your personal protection whether you're out or at home.
Amazon has bumped up its prices for members using its Amazon Fresh grocery service, tacking an additional fee onto the existing membership fee. Here's why.
An American Airlines passenger said Monday that his wallet was still missing following an attempt to track it using an Apple AirTag device. The AirTag had flown to 35 cities.
Toilet paper can be very costly nowadays. Kurt "CyberGuy" Knutsson shows you how you could save money at the store by purchasing a high-tech toilet instead.
Kurt "The CyberGuy" Knutsson has the answers you need in order to speed up your internet connection and make sure your WiFi network is secure. Follow these tips.
Three activity-tracking apps on your Android could be scamming you by promising money through advertisements but never paying you. Kurt "CyberGuy" Knutsson explains.
San Francisco authorities wrote earlier this month to the California Public Utilities Commission asking to slow the expansion of Cruise and Waymo robotaxi services.
iPhone and Android users can customize their keyboards in their settings in order to create the unique texting experience that they want to curate. Here's how.
Staying warm in cold weather is as easy as the switch of a button. Kurt "CyberGuy" Knutsson shows you the best wearable tech to keep you warm throughout winter.
Kurt "CyberGuy" Knutsson outlines his top do's and don'ts of using your phone when charging so you can preserve as much battery on your smartphone as possible.
The orange and green dots you see at the top of your iPhone screen are enhanced security precautions as a result of the new security update for IOS 14 or better.
Kurt "The CyberGuy" Knutsson shows you how to delete embarrassing autofill entries across multiple devices and operating systems to secure your privacy.
Flying can be stressful, but Kurt "The CyberGuy" Knutsson's helpful tips to finding the best seat on your flight can help ease some of your air travel worries.
Scammers are always out looking for their next victims. Kurt "CyberGuy" Knutsson helps you to watch out for Medicare scammers looking to steal your money from you.
Different people need different types of coffee makers. Kurt "CyberGuy" Knutsson lists the top 10 coffee makers with various features to fit your coffee needs.
Kurt "CyberGuy" Knutsson shows which iPhones are in the Apple battery price hike starting March 1 and how you can find out whether your phone needs a new battery.
When was the last time you checked your computer’s available storage? Too much clutter slows everything down. Here’s some quick tips on fixing your computer's storage.
Kurt "Cyberguy" Knutsson gives a step-by-step guide to deleting and clearing browser autofill entries on your PC or Mac computer so you can get rid of those embarrassing internet searches.

Publish Article

If you've spent any time online trying to promote your... Read More

Why a Good-Quality Photo Should Accompany Your Articles

I'm betting that that 3 out of 4 of you... Read More

Using Anecdotes - Remember, People Like to Read About People

Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More

Do You Know the 7 Essential Parts that Make Up a Resource Box

The Whole reason you write those articles is so you... Read More

Publishing: Changing realities (II)

There is some wisdom in saying that when you are... Read More

Ten Top Tips For Good Article Writing For Promotion Of Your Business

Writing and distributing articles on the internet is one of... Read More

Articles: Why You Need to Write Them

Every webmaster knows that to gain ranking positions in search... Read More

Know Money to Make Money

The experts are always telling us that getting paid for... Read More

Stop Struggling and Write Your Article - Part II

Don't let overwhelm hold you back- follow this expert advice... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

1000 Ways to Improve Your Business

One of the best things you can do for your... Read More

Article Writing: Breaking Writers Block

It is amazing to see how much we all still... Read More

Personal Promotion Through Publishing

One of the best ways to build credibility and promote... Read More

A Writers Glossary (Part One)

Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More

Need a Great Idea? Feed Your Brain

A lot of great ideas happen when two or more... Read More

10 Tips For Promoting Through Ezine Articles

What's the most powerful marketing technique on the Web? Search... Read More

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

A huge problem for many people who are working on... Read More

Article Writing Mistakes - 7 To Avoid

Making your articles available for reprints by other ezine publishers... Read More

Smart Writing and Layout Styles for the Web

If you write web content, it may be a mystery... Read More

Make Money Online Using Keyword Articles

Routing traffic to your web page is incredibly important in... Read More

Be a Jerk - And Watch Your Business Grow!

Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More

Exposing Your Expertise

Writing and leveraging articles is my most successful strategy for... Read More

Finding Experts, Sources and Contacts

I was asked to write an article on a short... Read More

Stimulate Your Writing With Some Creative Exercises

Abandon your frustrations and get a fresh start by trying... Read More

Six Whys of Writing

You pick a pen, grab a piece of paper and... Read More

new build bathrooms elmhurst garage laundry room addition beach park ...