Why You Need an Article-Marketing Strategy before Posting a Single Article Online I

Part 1 of a 2-part series
To read Part 2
http://www.promotewitharticles.com/strategy102.html

First, Define your Bulls Eye

If you're going to write and post articles on the Internet, be unambiguous about what you expect them to accomplish. Don't start writing just yet. Think beyond the mechanics of writing an article or deciding where to post it.

It's one thing to spin out an article or two. It's quite another to incorporate them into a strategy that builds your website traffic, reputation, and business. All your marketing methods should work together - online and off.

Your Strategy Clarifies:

- Who you're trying to reach

- How to find them

- What you want them to do next (does your website support that aim?)

- Your primary goal and message

- How articles (with particular titles and keywords) mesh with your other marketing

Article marketing is nothing more than a way to get information (not advertising) broadly distributed on the Internet. It can't compensate for a muddled or dull message. And it won't build your site traffic unless it connects to readers in an interesting way.

Write Articles that Trumpet a Unique Business Message

A frequent business error is treating each customer- attracting activity as though it stands alone. Yet each method works better when echoing a common message that links to the others.

To quote Roy Williams, the Wizard of Ads, http://www.wizardofads.com "It's hard to tell a powerful story badly. But it's easy to tell a weak story well. I've never seen a business fail because they were "reaching the wrong people." But I've seen thousands fail because they were saying the wrong thing... It's amazing how many people become the "right people" when you're saying the right thing. Believe it or not, it's advertising third, customer delight second, strategy always first."

Maximize your Customer-Attracting Methods

Last year I wrote an ebook showing how to make the business website and Yellow Page ad work together to bring new customers. It made the point that each promotional method has its own strengths, and reaches different groups http://www.yellowpagesage.com/smarts.html By them working together, each approach does a more persuasive job.

As an example, the directory ad should display a website address. A recent study found that over 60% of people surveyed only call Yellow Page ads that show a website (even if they don't intend to visit it). Besides, the website lets the business provide information that won't fit within the dimensions of an ad.

A single approach can't cover all your bases. The same applies to article marketing.

Article Marketing Strengths

- Ability to deliver an interesting "sample" of your expertise

- Long enough to be informative (600-800 words)

- Reaches and speaks to tightly focused interest groups

- Quickly delivers the message throughout the Internet

- Long shelf life - some websites keep articles posted for years

- Builds on the keywords that your website uses

- Incoming-links from websites that post your articles

Plan More than One Article at a Time

You can't develop much momentum with one article. That's like shooting a gun with a single bullet, or a PPC (pay-per- click) campaign for just one term. The odds of hitting your mark aren't too good. Several articles written to reinforce each other generate more mileage. As you get more articles out there, people start paying attention, and you can target more keywords. Repeated publications develop a personality that readers recognize.

Plan a number of titles in advance, with a theme building from one to the next. Keep each one tightly focused, but related to the others. In that way, you develop the in-depth "voice" of an expert. And your information won't lapse into ho-hum generalities. Write first-rate articles when you rely on the extensive free resources http://www.promotewitharticles.com at Article Marketing Academy.

Try writing some in a series (like, Part 1 of 3 parts) to build anticipation for future segments. Also, your message won't be confined to the 600 to 800 word article limit. Since each article in the series resides on your website, readers needn't wait to read them all (giving them an incentive to visit your site). Later, the whole series can be offered as a special report or ebook (once related material is added).

Write with your keywords in mind. Maintain your primary message, with a different twist for parallel niches. Go to the extra effort to say something new. That's easy when you provide stories, examples, case studies from your own experience. As you dish out practical assistance in your articles, readers will be eagerly watching for your next ones.

? Lynella Grant, 2005

Part 2 includes posting articles, writing to please the search engines, and ways to re-use articles. Part 2 of 2, http://www.promotewitharticles.com/strategy102.html

--Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.promotewitharticles.com (719) 395-9450

Aurora limo prices to midway .. Madison to Airport car
In The News:

Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.
The latest Google Android update includes the long-awaited Theft Detection Lock, a tool powered by artificial intelligence to keep personal information safe.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Apple's iOS 18 has brought a game-changing feature to the Messages app, allowing users the ability to schedule text messages for future delivery.
A pair of smart glasses allows users to capture and process information in real time about strangers. They have become the center of a privacy controversy.
The ECG app on Apple Watch Series 4 or later and all models of Apple Watch Ultra generates an ECG similar to a single-lead (or Lead I) ECG.
While you may already use your smart speaker for playing music, telling you the weather and answering trivia questions, there are also commands you can tell your device to get help in an emergency.

Finding Experts, Sources and Contacts

I was asked to write an article on a short... Read More

Top 7 Tips For Submitting Articles Online

Online PR in the form of website and ezine article... Read More

Discover How You Can Write an Article That Will Excite Your Target Market and Make You Money!

I am often approached and asked, how do I write... Read More

Writing Articles, But Still Not Getting Traffic? Your Articles Suck ? But I Can Help! (Part 2)

Last time on "Because your articles suck" ? we discussed... Read More

Articles and Internet Branding: 5 Steps to Success

Are you ready to become an internet marketing expert? Are... Read More

Become An Expert

Everyone focuses their web marketing efforts on search engines, and... Read More

How To Increase Your Chances of Getting Your Article Published

Publishers and webmasters can spend massive amounts of time just... Read More

Website Promotion ? Writing Articles May Be Better Than Hiring SEO Firms

It is a well-known fact that a key to obtaining... Read More

Get High Quality Traffic by Writing Articles

One of the best ways to promote your website is... Read More

Writing Articles for the Search Engines

This is precisely what I am doing here today (and... Read More

Writing Articles, But Still Not Getting Traffic? Your Articles Suck ? But I Can Help! (Part 1)

We've all been there. We hear about how articles will... Read More

Four Reasons Why Freelance Article Commissions Dry Up

Every time I run a course on Freelance Writing, students... Read More

Resource Box Rules: Winning Tactics

Lets face it people use articles to send traffic to... Read More

Publishing: changing realities (IV)

How does a writing agency market itself effectively in a... Read More

Tracking Your Articles Properly

Writing articles related to your business is a great way... Read More

Leverage the Power of Article Marketing

Now that you know the secrets to writing great articles,... Read More

Reprint Article Headlines ? the Reader is Secondary

A great headline can be the difference between having your... Read More

Top Ten Ways to Format and Leverage your Articles Success - Part 1

You want your business to be noticed by thousands daily.... Read More

SureFire Ways To Get Free Publicity Using Articles

Free publicity can help to spread the word about your... Read More

13 Techniques That Boosts The Power Of Your Resource Box!

***What is the Resource box?'Resource box' is an information box... Read More

Five Great Ideas For Your Next Article

It's amazing how quickly free articles can generatetraffic - my... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More

How to Get Started on Writing Killer Articles

I once wrote an article in which I offered the... Read More

Increasing Web Traffic With Original Articles

The name of the game as far as Internet marketing... Read More

Website Promotion ? Where to Get Ideas for Writing Articles

Some six weeks ago, I began writing and submitting articles... Read More

Cadillac Escalade rentals Spring Grove ..