Home
>
Article Writing
>
Create An Article Reference Box That Calls To Readers

Create An Article Reference Box That Calls To Readers

There are two primary factors in creating a successful reference box, also called a bio box, that get the results you want from your Internet-posted articles. The first is adding the right keywords into the language. Second, is to write tiny ads that led to a call to action. Neither is going to be easy, but both are necessary and accomplishable.

Let's walk through the process together, and I will give you a few techniques that have brought me large responses and click through rates of upwards of 45%, sometimes even higher, when averages usually run under 8%.

Beginning with understanding what an Internet article is and its intention, creates a starting point for both of us. Let's begin there. Simply, distribution of these articles is solely for electronic publishing. Guidelines from publishers prefer 500 to 1400 word counts with an average of 700 to 800. Creative intentions range from building an expertise in a particular market, topic or industry, a taste of a topic for marketing of a product, or as a paid writing gig for others, so that they may complete one of the other previously mentioned intentions. Publishing can occur inside a newsletter, also called an ezine or electronic newsletter, or be published on a website. Each has its own pros and cons. Website posting does tip the scale higher on the pro side.

The next thought process moves us up the railing to knowing what action you want the reader to take. This ties in with your intention and also making it a reasonable request. Reasonable means not asking for the reader to leap and buy a product or service based on the small amount of information given in the reference box. For coaches or consultants, it's even a leap for readers to commit to a complimentary session based on that small amount of information. A reference box builds only one point, far from the seven to ten-points needed before people take an action that calls for a higher commitment. Selling too soon always turns off an action request.

Since publishers usually don't allow more than five 60- character lines or 450 or less characters, focus is best limited to one action request. The request usually requires a "click here to" request, for instance:

* visit website for more information about product, service, workshop, seminar, conference

* consider subscribing to

* find out more about the author

* call us for (something beneficial and free)

A reference box needs to have the following basics:

1. The author's name and background expertise on the topic.
2. The call to action request.
3. A benefit for readers to take the action.
4. Keywords for search engine optimization (SEO).

Developing the author's name and expertise sentence is easy and the call to action addressed, let's move to the remaining two items: benefit and keywords. Take the major benefit for one of your calls to action. Here is an example of a short-list of benefits to being a subscriber of my nonfiction for-profit monthly newsletter:

* Learn additional avenues to make money with your writing

* Explore and improve your nonfiction for-profit writing skills and techniques

* A metacenter site to find resources to ease your journey in this area

How-to details on finding your features and benefits are available at the Abundance Center's website.

Continue to create five or more benefit lines for each of your action requests, products and services. You will be able to use these in multiple places, not just your reference box. The benefit line or phrase in the reference box needs to build a curiosity or draws readers to want to click and find out more. If the reader sees the benefit as somewhat unbelievable, whether true or not, isn't always the best way to get the preferred action. Sometimes it's best to downplay the benefit, yet continue to make impact. For example, articles I've written were published thousands of times over the past year. Instead, it's best for me to adopt the term, prolific writer. Hype is a big turnoff for sophisticated readers.

We have walked through the who and expertise lines, created benefit lines, next you will want to create a list of keywords for the topic, service and product, then sprinkle them into the resource box information.

Keywords help Net visitors find your article (and you) and the website where the article is posted. Keywords are words people would search on to find information on that topic. Using the keyword finder on Google or the new Amazon search engine is one way to find what people search on most frequently. However, the finder is limited to last month's searches. The key finders will give you hints, however, I believe your common sense will do the same. Additional information on finding keywords are available in articles section of the Abundance Center or search on "keywords" "how to" "article" in Google.

Another tip, slightly outside the scope of this topic, which will help the attractiveness of your article, is not to use the same reference box, or bio box, repeatedly in all articles. Density is important to increase attraction from the search engines yet too much of a good thing shoots you in the foot too. Too much density means 25 or more exactly the same. Changing the benefit line, call to action, and keywords broadens your exposure as well as the opportunity for searchers to find the website that your article is posted -- one key purpose people publish and host your article.

Writing tight copy, including a reference box, always requires more time and focus even for the best writers. Be patient through the development. Review other reference boxes for likes and dislikes. More importantly, be creative and test the response rate occasionally if article writing is a major part of your marketing program.

In summary, the reference box provides author's name and tied-in expertise, the major benefit for clicking and an appropriate call to action that is reasonable for someone reading the article. The sprinkle in or substitute search engine optimizing keywords into the resource box to increase exposure and attractiveness for both yourself and whoever is publishing your articles.

Catherine Franz, a business coach specializing in marketing and writing, presents multiple learning opportunities for business owners at the Abundance Center or Catherine's blog. Visitors experience the opportunity to increase skills and knowledge through articles, newsletters, and programs. http://www.abundancecenter.com blog http://www.abundancecenter.com

car service from Midway Anna ..

In The News:

A leader in autonomous vehicle technology has developed a free autonomous shuttle program in Detroit for residents who are 62 and older.

If you're looking for a fun and free way to create art, here are some new AI tools that can help you make anything from custom music tracks to quick video clips.

The assassination attempt on former President Trump could have been prevented had officials used drone detection technology for security.

Scientists at MIT have developed a neuroprosthetic that allows people with prosthetic legs to control them using their own nervous systems.

Artificial Intelligence protections for interactive entertainment companies like Activision have led video game performers with SAG-AFTRA to strike.

Kurt "CyberGuy" Knutsson offers a tech guru's recommendations for how to launch a successful website for your business one step at at time.

SmartyPlants monitors your houseplants' light, humidity, temperature, soil moisture and nutrients and sends the information straight to a cellphone app.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson goes in depth with what actually happens after a data breach, when an unauthorized person gains access to private information.

The U.S. Air Force's newest aircraft is turning heads and raising eyebrows around the world. The XQ-67A is an unmanned aircraft with cutting-edge technology.

Your bank already has a host of sensitive info on you — combine that with your voice on record, which can easily be cloned with AI, and you have a cybercriminal's dream.

From smartphones to "dumbphones": A shift from distraction. Here's what tech expert Kurt “CyberGuy" Knutsson has to say about why some people are making the switch.

Kurt “CyberGuy" Knutsson: We're witnessing the potential dawn of a new, cleaner era in mining as Hitachi tests the world’s first ultra-large, fully electric mining dump truck.

Elder scams are a prime threat. Tech expert Kurt “CyberGuy" Knutsson reveals the top cons.

Survue, an AI-powered bicycle safety device, aims to revolutionize cyclist protection. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at the game-changing device.

Kurt the CyberGuy unpacks the best applications to share family photos with loved ones with privacy, security and ease of use for photo sharing.

The future of transportation is suddenly now in San Francisco with self-driving cars. Sleek, autonomous vehicles are traveling through city streets.

What to know and how to protect yourself from a new TikTok hack that has affected high-profile brands and celebrities from CNN to Paris Hilton.

CARMEN, a tabletop robot designed by researchers at the University of California San Diego, can help those with mild cognitive impairment improve their mental skills from their homes.

Here's how to protect yourself from cybercriminals following a massive global IT outage that affected grocery stores, banks, airlines, medical centers and more.

Kurt “CyberGuy" Knutsson talks about how digital price tags transform retail, offering pros and cons for stores and shoppers.

Tech expert Kurt “CyberGuy" Knutsson shows you how to categorize open tabs into custom groups for streamlined browsing.

Tech expert Kurt “CyberGuy" Knutsson reveals how you can secure your iPhone/iPad: Strong passcode, biometric security and software updates.

Here's how you can take better family pictures by using your iPhone or Android's photo timer, a tripod, editing tools and a good prompt to get everyone to smile naturally.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Create An Article Reference Box That Calls To Readers

Article Writing