No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors-almost none of them return. To keep users returning, there must be a reason. Articles can serve two major roles in maintaining a successful website-content and promotion. Just minutes from now you could be on your way to building a more successful business. Article creation and submission is one of the greatest promotional tools ever.
CONTENT
Every web site that wants to succeed at competing for eyeballs must have solid content to offer. Otherwise, the visitor is off in mere seconds-never to return. Make the visitor glad they visited and you have potentially created a loyal user.
Think about some of the more popular web sites on the Internet. Why would you visit them? Why would you return? Let's look at a popular news site, FoxNews.com. I visit Fox News to read the latest news stories. I go back because I know there will be fresh articles waiting for me. I visit my favorite writing web site because I know there are great articles there and new ones appear often.
Do you see a theme? I am not going to a web site that is about other web sites or is a link farm-I am going to the source of what I desire. These sources not only receive my attention but have a good chance at selling me something. Over time, my trust in these web sites increases and I am more open to what they have to offer. It is important to offer quality content to hook the visitors in and update often to give them reasons to return. Your web site is an extension of you and your company. How visitors perceive your web site is how they will perceive you. This is why it is important that articles be well written. Anything less will compromise your perceived image.
PROMOTION
There is no easier way to establish links and incoming traffic to your web site than writing articles-or having someone write them for you. It could take months or longer for a web site owner to gain a significant amount of relevant links on other web sites. However, it can take days, with no effort, to accomplish the same feat with one well crafted article. The process is extremely simple.
Once your article is out there it will work itself onto web sites across the Internet, which will end up generating incoming links for your web site. Moreover, this will increase your link popularity, which is very important for great search engine rankings. It would be wise to write articles that pertain in some way to your own web site. The odds of people, who are reading an article on engine rebuilding, being interested in your web site about quilting is rather slim. There are many article submission web sites and groups on the Internet. Some good article submission web sites are: articlefactory.com, ezinearticles.com, goarticles.com, and ideamarketers.com. Don't forget to use the article on your own web site.
The promotion world is waking up to this article creation technique and in time the competition will be fierce. The time to get started is right now. One well crafted article can easily be worth thousands of dollars in promotional efforts. Don't let not being able to write great articles keep you from getting ahead-visit jasonamartin.com to have articles written for you. You simply can not put a price on the possible results from article distribution. Just wait until you experience it for yourself.
?2005 Jason Andrew Martin LLC
Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.
His official blog, which contains more articles you can use for your web site, can be viewed at: jasonamartin
It is no secret among internet marketers that writing articles... Read More
Article Marketing Builds Momentum and TrafficWhen I started submitting articles... Read More
Original quotes, when used at the beginning or at the... Read More
A ghostwriter, as one may think is not a writer... Read More
We've all been there. We hear about how articles will... Read More
Article writing can be such an intimate act as you're... Read More
I get tons of emails from people who want to... Read More
Writers have one basic need -- readers. We all want... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
You've already agreed that putting some of your best articles... Read More
If you're sick of being #987 for your best Google... Read More
Writing articles is one of the most powerful, if not... Read More
Frequently when I am communicating with other webmasters and I... Read More
If you are using articles to promote your business then... Read More
As of July 1st, the year was half over! July... Read More
Most writers I talk with who experience "writer's block" do... Read More
Writing for websites -- content, as it is called --... Read More
Did you realize that writing and publishing articles online represents... Read More
You say, I can't write an article, I have no... Read More
It is a well-known fact that a key to obtaining... Read More
You submit it, that's what you do! And submit it... Read More
I have seen the question asked so many times. How... Read More
Writing a great deal of articles myself, I see a... Read More
Not every web designer has the time ? or skills... Read More
Writing articles is by far the most effective online promotion... Read More
MS: John, you must be one of the most prolific... Read More
It has become common knowledge that the smartest and most... Read More
Heard about article marketing but not sure why you'd need... Read More
There are many schools of thought on how to build... Read More
You're Invited... Visualize your article going out like a party... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
Online readers love information, but be sure your information is... Read More
Most Internet marketers worth their salt know how effective articles... Read More
By now you probably understand how important writing for trade... Read More
Did you realize that writing and publishing articles online represents... Read More
Ready to jump on the keyword article bandwagon? Billions of... Read More
It's stunning sometimes how far article marketing has come over... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
Online PR in the form of website and ezine article... Read More
MS: Bob, how important have Ezine Articles been in achieving... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
So how can you make your article worth reading?It's all... Read More
Your author bio is a vital part of your article... Read More
Articles are a fantastic source of links and additional traffic... Read More
I've been involved in publishing for over a decade now... Read More
It doesn't really matter who you are; you definitely know... Read More
One of the best things you can do for your... Read More
Content is an important component of your web site. Learning... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
Article Writing |