Article Marketing Builds Momentum and Traffic
When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But I've since learned about equally important considerations--like the Page Rank of the site where it appears.
Each article was written to inform and appeal to the human readers. Search engines were incidental in my mind. I wasn't systematic about submitting new ones on a regular basis so they built momentum. Nor was I careful to emphasize my website's keywords and principal theme. But I do now--it matters. Despite that, the articles already posted have been hard at work for me.
My list of places for submitting keeps expanding. And it's further refined with every article posted. After a year and a half, that's a large list (nearly a thousand). And I'm a known quantity with sites and ezines that consistently post my contributions. My best-received article to date shows 181 Google mentions (with their related incoming links).
Starting from Zero Online Visibility
I launched a new website mid-June, 2004, using article marketing as the primary traffic-building strategy (Yellow Page Sage, getting your Yellow Page ad and website working together). The first article was a strong one, getting 135 Google cites.
Over the next three months I wrote and posted seven articles related to Yellow Pages or Local Search. The website also provided extensive information about Yellow Page advertising by other authors--making it very sticky and content-rich.
Creating an Article 12-pack
After they were submitted to my list, I combined those seven articles with five of my prior marketing articles - twelve in all (with a link to each article). Instead of offering them as onesees, I now send the whole batch (letting the receiver pick what they want).
I prepared a letter offering the 12-pack, asking if they want to receive similar future ones. That letter is only sent to websites I've visited. I'd never offer it to a site unless there's a good fit. Sending out the 12-pack is an ongoing activity, and another way to expand my list. Some websites have posted the whole set - twelve return links from one letter!
Surprise! Google Noticed me!
Since I was busy getting the site polished and launched, it caught me by surprise that in two months my Google Page Rank was 3/10 (the first time I checked). And the following month it had climbed to PR 4/10 - without doing anything but post seven articles. I didn't yet realize it was getting extra mileage because of the strength of my list. So moving to PR 5/10 can't be too far off, can it?
Then I started paying serious attention to Page Rank--the posting site's AND mine. Page Rank shows the extra importance that Google gives to the number and popularity of websites linking to yours. Links from higher Page Rank pages elevate your Page Rank.
Two Things I didn't Know When I Started Posting Articles
First - I posted my articles to get website traffic and incoming links (via the Sig at the end of each article). I treated every article appearance as equivalent. But Google doesn't. All those articles appearing in high-Page-Rank directories were giving an extra boost to my score.
So I've re-assessed my list. Websites with higher Page Rank are now my "A List." Articles that they publish are doing my Page Rank way more good than other places. Of course, I still need to post widely and pursue both types of links.
Second - I didn't realize that the "Page Rank of a website" doesn't exist. Every page on a site has its own Page Rank. (Although there are ways to make every page on the website share the same Page Rank, it's not widely done.) So a home page with PR 7/10 that links to mine from a PR 3/10 interior page only provides a PR 3/10 link. That awareness influences who and how I link with other websites anymore. And it dictates the way I organize external links on my own websites.
Get a Free a Page Rank Tool
To assess other sites, you need a Page Rank tool. You can compare multiple sites at
http://www.phplivesupport.com/google_pagerank.php
Lilengine.com provides a free Page Rank Tool. Use theirs, or you can post it on your own website.
http://www.lilengine.com/tools/pagerank-tool.php
Articles Give your Ideas a High Profile all Over the Internet
The benefits of article marketing are well documented. And if it can build your Page Rank as well, it's even a better use of your time. Start writing and posting articles that show your expertise. And start getting the traffic and attention you'd been wishing for.
--Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts http://www.promotewitharticles.com (719) 395-9450
disinfecting cleaning services Buffalo Grove ..Writing and leveraging articles is my most successful strategy for... Read More
It's no secret-link exchanges are dying a painful death. And... Read More
Jim was working hard to grow his business. Long hours... Read More
Online readers love information, but be sure your information is... Read More
Earlier, I published part 1 of this series, which contained... Read More
It is no secret among internet marketers that writing articles... Read More
When you create your articles in TextPad format, something like... Read More
Feeling uninspired? Like you're stuck in a rut with your... Read More
This free way to promote or publicize your book or... Read More
It's all the rage. It's what everyone is talking about.... Read More
I've been involved in publishing for over a decade now... Read More
As of July 1st, the year was half over! July... Read More
I was asked to write an article on a short... Read More
What's the most powerful marketing technique on the Web? Search... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
Not every web designer has the time ? or skills... Read More
I'm betting that that 3 out of 4 of you... Read More
The Most Economical Way to Advertise online is to Submit... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
In today's busy world, whether your business is large or... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
A few years ago as a webmaster with no money,... Read More
Original quotes, when used at the beginning or at the... Read More
All of us, the authors, know that to enhance our... Read More
Many internet home business owners today have learnt that one... Read More
spotless home service Arlington Heights ..In this article I will show you how to use... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Ever read one of those web articles written by an... Read More
To be successful at any affiliate marketing program, you not... Read More
The Whole reason you write those articles is so you... Read More
Writing a great deal of articles myself, I see a... Read More
There is no doubt that Spam has affected online business... Read More
One of the most common blunders by those using article... Read More
When writing articles for publication, it is important that you... Read More
If you market online, whether it be your own information... Read More
Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More
Content is an important component of your web site. Learning... Read More
We all know that article writing is a great way... Read More
Determining keywords is a critical step in writing articles online... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
A few years ago as a webmaster with no money,... Read More
Every time I run a course on Freelance Writing, students... Read More
You've already agreed that putting some of your best articles... Read More
When you create your articles in TextPad format, something like... Read More
Article marketing has become very popular of late, especially with... Read More
Some six weeks ago, I began writing and submitting articles... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
MS: Shelley, you're an excellent person to talk to about... Read More
Overture reports over 1 million queries for article keyword related... Read More
Article Writing |