Article Marketing Builds Momentum and Traffic
When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But I've since learned about equally important considerations--like the Page Rank of the site where it appears.
Each article was written to inform and appeal to the human readers. Search engines were incidental in my mind. I wasn't systematic about submitting new ones on a regular basis so they built momentum. Nor was I careful to emphasize my website's keywords and principal theme. But I do now--it matters. Despite that, the articles already posted have been hard at work for me.
My list of places for submitting keeps expanding. And it's further refined with every article posted. After a year and a half, that's a large list (nearly a thousand). And I'm a known quantity with sites and ezines that consistently post my contributions. My best-received article to date shows 181 Google mentions (with their related incoming links).
Starting from Zero Online Visibility
I launched a new website mid-June, 2004, using article marketing as the primary traffic-building strategy (Yellow Page Sage, getting your Yellow Page ad and website working together). The first article was a strong one, getting 135 Google cites.
Over the next three months I wrote and posted seven articles related to Yellow Pages or Local Search. The website also provided extensive information about Yellow Page advertising by other authors--making it very sticky and content-rich.
Creating an Article 12-pack
After they were submitted to my list, I combined those seven articles with five of my prior marketing articles - twelve in all (with a link to each article). Instead of offering them as onesees, I now send the whole batch (letting the receiver pick what they want).
I prepared a letter offering the 12-pack, asking if they want to receive similar future ones. That letter is only sent to websites I've visited. I'd never offer it to a site unless there's a good fit. Sending out the 12-pack is an ongoing activity, and another way to expand my list. Some websites have posted the whole set - twelve return links from one letter!
Surprise! Google Noticed me!
Since I was busy getting the site polished and launched, it caught me by surprise that in two months my Google Page Rank was 3/10 (the first time I checked). And the following month it had climbed to PR 4/10 - without doing anything but post seven articles. I didn't yet realize it was getting extra mileage because of the strength of my list. So moving to PR 5/10 can't be too far off, can it?
Then I started paying serious attention to Page Rank--the posting site's AND mine. Page Rank shows the extra importance that Google gives to the number and popularity of websites linking to yours. Links from higher Page Rank pages elevate your Page Rank.
Two Things I didn't Know When I Started Posting Articles
First - I posted my articles to get website traffic and incoming links (via the Sig at the end of each article). I treated every article appearance as equivalent. But Google doesn't. All those articles appearing in high-Page-Rank directories were giving an extra boost to my score.
So I've re-assessed my list. Websites with higher Page Rank are now my "A List." Articles that they publish are doing my Page Rank way more good than other places. Of course, I still need to post widely and pursue both types of links.
Second - I didn't realize that the "Page Rank of a website" doesn't exist. Every page on a site has its own Page Rank. (Although there are ways to make every page on the website share the same Page Rank, it's not widely done.) So a home page with PR 7/10 that links to mine from a PR 3/10 interior page only provides a PR 3/10 link. That awareness influences who and how I link with other websites anymore. And it dictates the way I organize external links on my own websites.
Get a Free a Page Rank Tool
To assess other sites, you need a Page Rank tool. You can compare multiple sites at
http://www.phplivesupport.com/google_pagerank.php
Lilengine.com provides a free Page Rank Tool. Use theirs, or you can post it on your own website.
http://www.lilengine.com/tools/pagerank-tool.php
Articles Give your Ideas a High Profile all Over the Internet
The benefits of article marketing are well documented. And if it can build your Page Rank as well, it's even a better use of your time. Start writing and posting articles that show your expertise. And start getting the traffic and attention you'd been wishing for.
--Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts http://www.promotewitharticles.com (719) 395-9450
Airbnb cleaning service Arlington Heights ..Writing articles for your site and for the use of... Read More
People who have an idea for a website sometimes require... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Do you know one of the most powerful marketing techniques... Read More
You have decided on a great idea and researched a... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
Original quotes, when used at the beginning or at the... Read More
This is precisely what I am doing here today (and... Read More
Do you know the difference between simultaneous article submissions and... Read More
As you write the outline for your next article, there... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
One of the most tried and true methods of self-promotion... Read More
It is a well known fact that writing, distributing and... Read More
You say, I can't write an article, I have no... Read More
There is probably no easier way of earning extra money... Read More
Take a look around the Web and you'll find thousands... Read More
A great way for self employed professionals to enhance their... Read More
Many writers do not understand that the online writing business... Read More
Have you ever seen articles that are not only related... Read More
There are many ancient writings, which dive into the importance... Read More
Chances are good that the next article or book you... Read More
I've been blogging occasionally over the last two months about... Read More
Writing articles has proven time and time again to be... Read More
Writing effectively on the internet is the most effective way... Read More
How does a writing agency market itself effectively in a... Read More
reliable maid service Winnetka ..You pick a pen, grab a piece of paper and... Read More
Still following along on the Copywriter's Crash Course in article... Read More
What's the most powerful marketing technique on the Web? Search... Read More
I once wrote an article in which I offered the... Read More
Whether you own your own affiliate website, or subscription website,... Read More
Once you learn the benefits of article writing, you may... Read More
You may be wondering what persuasive writing has to do... Read More
Many online marketers have crowed about the value of writing... Read More
A "Thought Leader" is someone recognized as an authority in... Read More
Publishing content on the internet is not a hard task.... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Now that you see that articles are the number one... Read More
To be successful at any affiliate marketing program, you not... Read More
The name of the game as far as Internet marketing... Read More
When I was first advised to start writing articles, this... Read More
Much has been touted about the effectiveness of article writing... Read More
There is some wisdom in saying that when you are... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
Making your articles available for reprints by other ezine publishers... Read More
Do you wonder what easy, cheap, and fast way you... Read More
We all know that article writing is a great way... Read More
We all know that article writing is a great way... Read More
One of the best things you can do for your... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
Finding something to write about can be frustrating for all... Read More
Article Writing |