Article Marketing Builds Momentum and Traffic
When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But I've since learned about equally important considerations--like the Page Rank of the site where it appears.
Each article was written to inform and appeal to the human readers. Search engines were incidental in my mind. I wasn't systematic about submitting new ones on a regular basis so they built momentum. Nor was I careful to emphasize my website's keywords and principal theme. But I do now--it matters. Despite that, the articles already posted have been hard at work for me.
My list of places for submitting keeps expanding. And it's further refined with every article posted. After a year and a half, that's a large list (nearly a thousand). And I'm a known quantity with sites and ezines that consistently post my contributions. My best-received article to date shows 181 Google mentions (with their related incoming links).
Starting from Zero Online Visibility
I launched a new website mid-June, 2004, using article marketing as the primary traffic-building strategy (Yellow Page Sage, getting your Yellow Page ad and website working together). The first article was a strong one, getting 135 Google cites.
Over the next three months I wrote and posted seven articles related to Yellow Pages or Local Search. The website also provided extensive information about Yellow Page advertising by other authors--making it very sticky and content-rich.
Creating an Article 12-pack
After they were submitted to my list, I combined those seven articles with five of my prior marketing articles - twelve in all (with a link to each article). Instead of offering them as onesees, I now send the whole batch (letting the receiver pick what they want).
I prepared a letter offering the 12-pack, asking if they want to receive similar future ones. That letter is only sent to websites I've visited. I'd never offer it to a site unless there's a good fit. Sending out the 12-pack is an ongoing activity, and another way to expand my list. Some websites have posted the whole set - twelve return links from one letter!
Surprise! Google Noticed me!
Since I was busy getting the site polished and launched, it caught me by surprise that in two months my Google Page Rank was 3/10 (the first time I checked). And the following month it had climbed to PR 4/10 - without doing anything but post seven articles. I didn't yet realize it was getting extra mileage because of the strength of my list. So moving to PR 5/10 can't be too far off, can it?
Then I started paying serious attention to Page Rank--the posting site's AND mine. Page Rank shows the extra importance that Google gives to the number and popularity of websites linking to yours. Links from higher Page Rank pages elevate your Page Rank.
Two Things I didn't Know When I Started Posting Articles
First - I posted my articles to get website traffic and incoming links (via the Sig at the end of each article). I treated every article appearance as equivalent. But Google doesn't. All those articles appearing in high-Page-Rank directories were giving an extra boost to my score.
So I've re-assessed my list. Websites with higher Page Rank are now my "A List." Articles that they publish are doing my Page Rank way more good than other places. Of course, I still need to post widely and pursue both types of links.
Second - I didn't realize that the "Page Rank of a website" doesn't exist. Every page on a site has its own Page Rank. (Although there are ways to make every page on the website share the same Page Rank, it's not widely done.) So a home page with PR 7/10 that links to mine from a PR 3/10 interior page only provides a PR 3/10 link. That awareness influences who and how I link with other websites anymore. And it dictates the way I organize external links on my own websites.
Get a Free a Page Rank Tool
To assess other sites, you need a Page Rank tool. You can compare multiple sites at
http://www.phplivesupport.com/google_pagerank.php
Lilengine.com provides a free Page Rank Tool. Use theirs, or you can post it on your own website.
http://www.lilengine.com/tools/pagerank-tool.php
Articles Give your Ideas a High Profile all Over the Internet
The benefits of article marketing are well documented. And if it can build your Page Rank as well, it's even a better use of your time. Start writing and posting articles that show your expertise. And start getting the traffic and attention you'd been wishing for.
--Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts http://www.promotewitharticles.com (719) 395-9450
whole house cleaning Highland Park ..Adsense is a program designed by Google to help publishers... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
One great benefit of article marketing is the generation of... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
Are you short of ideas? There are times when we... Read More
Writing articles for your site and for the use of... Read More
You want your business to be noticed by thousands daily.... Read More
I get tons of emails from people who want to... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
Ok, today we are going to talk about one of... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Every webmaster knows that to gain ranking positions in search... Read More
Last time on "Because your articles suck" ? we discussed... Read More
In this article I will show you how to use... Read More
Now that you know the secrets to writing great articles,... Read More
Many writers struggle with the decision of whether or not... Read More
The first step to getting published is to find your... Read More
This is precisely what I am doing here today (and... Read More
Are you ready to become an internet marketing expert? Are... Read More
Earlier, I published part 1 of this series, which contained... Read More
I have seen the question asked so many times. How... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
The more you write, the larger your impact. If that's... Read More
This free way to promote or publicize your book or... Read More
When I was first advised to start writing articles, this... Read More
pet-friendly home cleaners Glenview ..Determining keywords is a critical step in writing articles online... Read More
1. Choose A Topic.You need to choose either a hot... Read More
One of the most common blunders by those using article... Read More
Gathering information from interviews is really simple. You ask the... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Often all the Web Surfer will see is your title,... Read More
Have you ever seen articles that are not only related... Read More
Currently many online writers and would-be online writers, feel very... Read More
If you want to increase the amount of visitors to... Read More
Search Engines are constantly on the "look out" for freshly... Read More
Are you looking for a better way to promote your... Read More
One question I get asked all the time is how... Read More
Writing effectively on the internet is the most effective way... Read More
1. Write to one person.When you're writing your article picture... Read More
Many people which in online business world find difficulties in... Read More
The five essential questions to be answered in your article... Read More
You submit it, that's what you do! And submit it... Read More
"When you provide good information from which readers can learn... Read More
Making your articles available for reprints by other ezine publishers... Read More
Many online marketers have crowed about the value of writing... Read More
Writing articles is one of the best and most effective... Read More
Understanding the rules of correct formatting for online articles will... Read More
Article marketing-the simple act of writing one 400 word article... Read More
When writing articles for publication, it is important that you... Read More
So you've decided to market your home-based copywriting business through... Read More
Article Writing |