Home
>
Article Writing
>
Visibility, Credibility and Position Through Articles and Celebrity Testimonials

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market. An extremely effective strategy for gaining visibility is by writing articles. This positions you as more of an expert and valuable resource rather than "just another" vendor or salesperson.

Writing articles is a great way to niche yourself as an expert in your field or specific industry. By providing practical information, you can reach specific audiences. This can create exciting opportunities for you and your business.

The great thing is you can begin immediately to utilize the power of articles. Many people believe you have to wait until an editor approaches you before you can be published. In today's world of technology, you can write and article in the morning and by afternoon reach thousands of folks all over the world.

Not only can you submit articles to various resources online, you can also use articles in a press kit, marketing kit and as a service to your client base. Additionally, you can start you own e-zine (online newsletter).

A simple search on the Internet of your area of interest and the word newsletter in that search will bring up countless places looking for well-written articles.

If you are a good writer and your information is valuable, other people actually help you to reach more people by sending them a copy of the article or sending a link to your article or e-zine. I have had numerous experiences where my clients so liked an article they would duplicate it and send it to their client base. The only thing I require when someone does that is they include by byline. (Definition and example below)

This is a fantastic way to gain an even greater reach with my information. The fact that it is sent out by my client to their clients lends itself to even more credibility.

Another great way to gain massive credibility is through celebrity testimonials. Recently, I had the opportunity to write an article about Hot Rod Hundley. A former NBA All Star player, Hall of Fame winner and the Voice of the Utah Jazz, Hot Rod Hundley graciously shared his upbringing, some of his professional experiences and shared stories about his dentist, Dr. Scott Kiser. The fact that a well-known figure like Hot Rod, who is considered one of the greats in the NBA shared his experiences about Dr. Kiser is one of the best endorsements a dentist can get. To read the full article click http://www.greatsmilesutah.com/spotlight.htm

Types of articles for promotions and publicity:

Tips
How To
Column
Interviews

When asked to write an article you absolutely must make sure to keep articles at the length requested by the editor. If they ask for 500 words, then give them 500 words. They know exactly what they need and if you can accommodate them, there is a greater chance you will be asked to write for them again. They have specific areas in their publication they must fill and if you give them too much, or too little, you make their job more difficult. The idea is to make their job as easy as possible.

Secondly, make sure the articles are well written. No typos, good sentence structure, no misspelled words. Although I consider myself to be a very good writer, with many of my articles I send my information to my editor to tighten up the information.

Always submit your work by the deadline given. If possible, get it to the editor before their deadline. Again, this makes their job easier.

Keep in mind that once something is in written form, there is no turning back. You never know how long the life of an article is, nor do you know how many people might see the article. That is why it may pay to have your own professional editor.

Study the publication for which you would like to write. There is no point to write for a publication that doesn't reach your target market. Again, this is about gaining exposure within your market. When I first started writing for publicity, I would write for just about any publication and often on topics that, although qualified to write on, were not focused on the area I wanted recognition as an expert. I soon came to realize that this was a waste of time, money and energy. Now, being fully focused, I am getting extremely great results.

I mentioned a byline. Simply put, that is the section at the end of the article that tells readers a bit about you. In many cases you will be allowed to include your contact information such as a phone number, email address and web address. If given a choice between the three, I will put the web address over the other items. My website can provide even more information about my company and the services I provide.

Sample Byline

Kathleen Gage is a business advisor, keynote speaker, and trainer that helps others gain market dominance and visibility within their market. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com. Get Gage's FREE 4 day online marketing course by visiting kathleen@turningpointpresents.com.

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Kathleen Gage is a an award winning business advisor, keynote speaker, and trainer that helps others gain dominance and visibility within their market. She is the 2004 Giant Step Award recipient for business creativity and success. Call 801.619.1514 or e-Mail kathleen@turningpointpresents.com . Get Gage's FREE marketing e-zine by visiting kathleen@turningpointpresents.com.

express cleaning service Arlington Heights ..

In The News:

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

Article Writing