Submitting articles once or twice a week can yield 15 or more subscribers to your own ezine each time. Read by thousands, even hundreds of thousands, your articles also bring people to your Web site to buy your products or services.
Knowing these benefits, you want to create and submit as many articles as you can. At times, you have the articles complete, but don't have anyone handy to edit them. While it's best to get at least two other edits from business associates, you can edit your articles yourself with a little help.
Use this checklist of the ways to edit your own work:
1. Start your introduction with a question or startling fact. You must hook your readers with something that reaches their emotions. Make it "you" centered.
2. Make your introduction only a few sentences. Your readers want to get to the heart of your book chapter or article fast. They want easy-to-read quick tips. Long stories can bring a yawn to your reader.
3. Make all of your sentences short. Since standard sentence length is 15-17 words, make most of your sentences under that number. Complex sentences and multiple phrases make the reading tougher. Make it easy for your readers to get the point fast.
4. Avoid dull, slow passive sentences. Start them with a subject, then follow with a verb to avoid passive construction. "The coach marketed her business and books through submitting articles online" is an active sentence. "The coach's books were marketed online through submitting articles" is passive. Drop linking verbs such as "is," "was," "seemed," or "had." Replace them with power, active verbs. Instead of "she is beautiful," you could say, "Her beauty compels you to stare at her".
5. Aim for compelling, clear copy. Write for the 8-10th grade reader. Always think "What's in it for them?"
6. Use specific nouns and names. General references don't engage your readers' emotions. Let them see the size, color, and shape. Rather than say, "Write your book fast to make lifelong income," say "Write and finish your book fast so you can take that long vacation to a Caribbean island such as Tobago." Money isn't a specific pull, but a vacation is.
7. Let go of adverbs. Words like very, suddenly, and sparingly, tell instead of show. Use adverbs only at Christmas.
8. Let go of unneeded adjectives. Instead of a super-intelligent person, you can say a genius.
9. Appeal to the senses of sight, sound, and emotions. Telling is not an effective. Instead of "Buy this book today because it is so useful," say, "Would you like to double, even quadruple your Online income in four months?"
10. Cut redundancies. Don't talk down to your reader with too much repetition. Be willing to part with your "precious" words. The first edit usually reduces the words by ? to 1/3. Don't use pompous words.
If you are a professional who wants your writing to reflect that, be sure to follow these editing tips. You can then be confident that what you put out to your market will be well received and your business will flourish.
Judy Cullins ?2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles.
===============
Email her at http://www.bookcoaching.com/opt-in.shtml. Phone: 619/466-0622 -- Orders: 866/200-9743
Submitting well planned articles on-line will increase traffic and can... Read More
Online readers love information, but be sure your information is... Read More
A great way for self employed professionals to enhance their... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
I am sure that there would have been a moment... Read More
In this article I will show you how to use... Read More
Submitting articles once or twice a week can yield 15... Read More
Writing a great deal of articles myself, I see a... Read More
If you are an article writer, you may have been... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
Looking for another no cost promotional tool? Your fee will... Read More
It is a well-known fact that a key to obtaining... Read More
Determining keywords is a critical step in writing articles online... Read More
Would it be worth it to master a technique that... Read More
Submitting Articles for redistribution is the best way to get... Read More
Is Putting your Articles in the Public Domain really a... Read More
Content is an important component of your web site. Learning... Read More
1. Write to one person.When you're writing your article picture... Read More
The sources of inspiration are all around us, in the... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
This is a perennial question among writers and wannabe's. Many... Read More
This has to be the number one thing that most... Read More
Everyone focuses their web marketing efforts on search engines, and... Read More
How many times have you read the following? If you... Read More
last minute cleaning help Highland Park ..It doesn't really matter who you are; you definitely know... Read More
Search Engines are constantly on the "look out" for freshly... Read More
Your author bio is a vital part of your article... Read More
How would you like to have your name and web... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
Writing an article is not an easy task. You have... Read More
You've written this wonderful (no question about it) piece of... Read More
You have decided on a great idea and researched a... Read More
Although this may sound like a funny metaphor, if you... Read More
It is important for all webmasters to realize that if... Read More
The five essential questions to be answered in your article... Read More
It's not enough to scatter your articles across the internet... Read More
Writing for web content is one of the easiest ways... Read More
If you write web content, it may be a mystery... Read More
Many internet home business owners today have learnt that one... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
When you create your articles in TextPad format, something like... Read More
Do you know one of the most powerful marketing techniques... Read More
If you're writer, I am sure sometimes you may have... Read More
Start by Being QuotableIt's tough to stand out online. With... Read More
The Most Economical Way to Advertise online is to Submit... Read More
Determining keywords is a critical step in writing articles online... Read More
Online PR in the form of website and ezine article... Read More
Getting people to join your company can be hard work.... Read More
Article Writing |