Home
>
Article Writing
>
Exposing Your Expertise

Exposing Your Expertise

Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets.

Here are my recommendations to implement this strategy:

1. Write the article

This may sound self-evident, but a couple of pointers:

a) Keep it short, and make the language simple, especially if you're targeting online outlets. People don't read word for word on the Web - rather, they'll scan the screen. Complex sentences and dense copy will lose readers fast.

b) Develop a template that can be easily customized for different target markets. My "Top Seven Ways to Tune Up your Website" has been parlayed into versions for over a dozen different industries. The essential points remain the same, and customizing simply involves adding specific examples.

2. Put it on your Website

One of the key goals of your Website should be to showcase your expertise. Content (combined with testimonials and success stories) is the best way to achieve this.

When adding articles to your site:

a) Include a clear reprint policy. This should state whether you allow articles to be reprinted, and if so, under what terms (including your byline, copyright, notification of use, etc.)

b) If you have a large number of articles, provide an index page that divides them into appropriate subject groupings, and gives a two-line description of each.

c) Create a byline with an enticing hook to get people to visit your Website. Mine refers to my popular free tipsheet "Beyond the Search Engines", which lists 23 alternative ways to promote your site. This is far more powerful than a bland statement such as "Philippa Gamse is an internationally recognized . . ."

3. Research and offer it to appropriate venues

It's critical to be very clear about your target audience, and how to reach them. Who are the economic buyers and decision makers that you'd like to be in front of, and what do they read? Do those sites or publications accept outside articles, and if so, what are their policies around doing so?

My assistant, Bonnie Jo Davis, runs my highly successful articles placement strategy. She provides a complete primer of her methodology, along with many online research sources at http://www.articlesthatsell.com/

4. Follow up links and references

It's extremely important to measure the success of these efforts, both in terms of the traffic to your site, and its quality.

Check the "referring URL" section in your traffic reports, and follow links to you from any site that you don't recognize. Often, site owners won't inform you when they've used your material. So you want to ensure that you have been properly attributed. But also, thank the site owner. I recently sent a note to
a university professor who had added some of my articles to his course reading list. His response? "I really like your ideas, and by the way, we're looking for a speaker for our upcoming conference . . ."

The Proof of the Pudding . . .

Does all this work? Absolutely. One of my articles was recently highlighted as the "Cool Site of the Week" in Tekguide.net - an online technology and computer directory. But the page that it linked to was not mine, but PowerHomeBiz.com -another site that had featured this article. So I now have sites quoting sites that quote me . . . and that gets major brownie points in Google - the only remaining credible free search engine.

I was also recently hired to consult for a site in the auto industry after the owner had read my article in eDealershipnews.com. He said "I liked the article, I can see how you think, and I'd like some of that thinking for me". No further selling required!

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.articlesthatsell.com/ Philippa can be reached at (831) 465-0317.

emergency cleaning services Glenview ..

In The News:

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.

Bank impostor scams cost Americans $2.9 billion as criminals use AI voices and caller ID spoofing to steal life savings. Learn nine essential fraud protection tips.

Foreign-owned apps secretly harvest personal data from seniors, making them prime targets for scams. Learn how to protect your privacy and stop data brokers today.

Sens. Josh Hawley and Richard Blumenthal introduce bipartisan GUARD Act to protect minors from AI chatbots through mandatory age verification and disclosure requirements.

Ghost-tapping scammers exploit wireless technology to drain accounts through small transactions, but RFID-blocking wallets and transaction alerts can protect you.

French pilot project demonstrates wireless charging roads that can deliver over 300 kilowatts of power to EVs while driving, potentially eliminating range anxiety.

YouTube's Ghost Network spreads information-stealing malware through thousands of fake videos offering cracked software, using compromised accounts and fake engagement.

Protect your privacy by disabling your smart TV microphone. Most TVs have hidden mics that listen even when voice commands are off. Learn quick steps to stop unwanted audio capture.

SessionReaper vulnerability hits Magento and Adobe Commerce stores, compromising 250+ sites in one day. Hackers steal data and hijack shopping sessions.

Master essential parental controls and digital safety tools to protect your kids online. Learn screen time limits, location settings and privacy controls every parent needs.

Cybersecurity expert shares six essential steps to protect against dark web threats, including data removal services, password managers and antivirus software.

NVIDIA GPU space mission could revolutionize cloud services by enabling orbital data centers that make apps, games and AI tools faster and more efficient.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Microsoft warns Windows 10 users face serious security risks as 90% of ransomware attacks target unsupported systems. Learn why upgrading to Windows 11 is crucial.

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step for runners and walkers.

Cybersecurity experts warn about one of the largest credential compilations ever found, urging users to check "Have I Been Pwned" and change passwords immediately.

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Exposing Your Expertise

Article Writing