Home
>
Article Writing
>
Crafting Your Optimized Author Bio

Crafting Your Optimized Author Bio

Your author bio is a vital part of your article marketing campaign. It must append every article you write, and contains links to your site, sometimes directly from text. (Not all article directories allow your text to link... ezinearticles does though. From PR6 pages. Read their ezinearticles before you go text link crazy though...)

No matter what your specific article marketing goals, your author bio will play some role, so here are some guidelines to make yours work hard:

- Make your bio between 60 and 80 words. Some sites allow more, some a little less. Get in the middle and you won't have to fool around when it comes time to submit to directories. You should have a succinct message anyway.

- Make your #1 keyword link to the page you'd like to show up for that keyword. My guess is you'd like your index page to show up for your #1 keyword. Use your #1 keyword a few times in your author bio in addition to your link. I'm assuming you've already done some pretty extensive search engine optimization of course.

- If you're trying to drum up leads include your phone number and email address. Create a new email address for article marketing purposes because you're going to get lots of spam once you've put it online. And you can track leads or inquiries that come directly through your article marketing innitiative.

- Nail down your key marketing message, whatever you've determined that to be. All the better if it includes your #1 keyword.

Again, if you know your specific article marketing goals be sure to put them in your author bio. My goals are to build links and generate some reader interaction.

In the interest of taking my own medicine, and following EzineArticle's guidelines (2 non duplicated urls), I decided to revise my old author bio (currently at 55 words): Need help with article ideas? Stumped on where to find publishers? Send questions and article directories not on my list to gfrench@gmail.com. Garrett French is a search engine engineer for Websourced.com (linked to site) and conducts branding and link building research with his article marketing (linked to site) blog. You may republish this article if you include all links.First of all it's pretty flat. "Need help with article ideas?" Let's see... My main goal is for people to write me with article idea questions so I can show off my skills in understanding a business' target audience. I think I should go a little broader with my request though: "Send me your article marketing questions for free, quick answers."

I'm going to open with my "build links and brand" pitch, which captures the two main benefits of article marketing - two things I imagine most businesses want to do online.

I also added some idea of the kind of free service I'm offering: "article topic suggestions and key industry media identification." I hope this will lure some people in to writing me.

I do want people to send me article directories I haven't found, but I think that waters down my overall message, which is for people to write me with their questions. So I'm cutting that part out.

In the third sentence, which starts "Garrett French is a search engine engineer," I'm changing that to say "Garrett French is a search engine marketing (with link to KeywordRanking) copy writer" which is more accurate and will throw a little link benefit to my employer.

So my new and strategically optimized 65 word author bio reads:

Want to build links to your site and enhance your brand? Send article marketing questions to ezinearticles for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a ezinearticles copy writer for KeywordRanking.com and conducts branding and link building research on his ezinearticles blog. If you wish to publish this article, please retain all links.

recurring cleaning service Mundelein ..

In The News:

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Crafting Your Optimized Author Bio

Article Writing