Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Their low cost and flexibility make sub-domains a great device for directing traffic to your site without breaking the bank.
*Sub-domains as Portal Sites*
One of the best uses of sub-domains is portal websites. Portal websites are sites that link to your main website and have a similar theme. Basically, they provide another portal, or doorway, for visitors and search engines to get to your main website.
Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the portal site. It is important that the content is not exactly the same and the portals do not just redirect to the main site. Otherwise, search engines may not index them.
*More Portals, More Visitors*
Portal websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that Web surfers have five times as many ways to find your network of websites.
*Search Engines and Links*
More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.
*Banner Exchange Programs*
Banner exchange programs allow members to share advertising space on each other's websites. They are a great way to generate traffic to your website, but you may not want to clutter your main site with ads. Portal websites provide a good place to test different programs and direct the resulting traffic to your main site.
*Alternative Markets*
Search engine spiders will pick up on content variations among your websites. Subtle differences could place a site in a category that you had not thought of and open up an entirely new base of visitors and/or customers.
*Product and Service Specialization*
Your main website may have dozens of different products and services. This is great for your business, but generality can hurt your ranking in the search engines. Using sub-domains to create sites that specialize in one product or service increases your keyword density and improves your ranking. Plus, many consumers would prefer to work with a specialized business than a one-stop shop. (You can still link to your main site with all of your products.)
About The Author
Sarah Coles is a webmaster and content developer for jumpline.com Web Hosting, a budget host offering 6 websites for as low as $14.95/mo.
disinfecting cleaning services Buffalo Grove ..There is one golden rule, which is inherent in this... Read More
Did you know that web linkage is responsible for a... Read More
When you have a website online it is important for... Read More
It's all about location, location, location!In the past...back in the... Read More
(Continued from Using Traffic Exchange Programs Part 2)Hello again!In the... Read More
The purpose of analyzing your web site statistics is to... Read More
It official Yahoo has dropped Google and will be using... Read More
Completely by accident and through no effort of my own,... Read More
I have been reading, with great interest, all the online... Read More
You get a flash of inspiration and an interesting topic... Read More
While most webmasters agree that reciprocal linking is a very... Read More
Increasing website traffic is certainly your goal if you have... Read More
This is the third in a series of three articles... Read More
Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More
If you're feeling a bit of confusion and frustration about... Read More
Though each web site is different, it is possible to... Read More
Do you ever wonder what the point is in spending... Read More
As the saying goes in the business world "The Customer... Read More
This article will be continually updated with your feedback and... Read More
There's a stiff wind blowing in a new direction on... Read More
Now that more emphasis (to get better ranking in SERPs)... Read More
I know what you're thinking, oh great another article about... Read More
Traffic is the food that every website needs in order... Read More
One of the most important steps you can take in... Read More
Today Internet has over 36,000,000 web sites, and statistics says... Read More
spotless home service Arlington Heights ..Do not pay anyone or any service to submit your... Read More
You have a website, beautiful in design and unique in... Read More
Getting links to a new website, without Google page rank,... Read More
This is part two of an article series which will... Read More
This interesting idea is likely to drive your competitors nuts.It... Read More
In today's world of website promotion and traffic building, a... Read More
When you are trying to promote your website, you want... Read More
If you want to get something from others, the fastest... Read More
Everything being equal, more traffic to your website translates into... Read More
Isn't online a magical invention? Surely it is, just imagine... Read More
There are many ways to get free traffic to your... Read More
IntroductionBanner exchanges allow you - as a website owner -... Read More
If you agree that traffic is the true currency of... Read More
There are many tactics you can use to increase traffic... Read More
Do you want to generate more orders at your website?Here... Read More
There are lots of ways to get traffic to your... Read More
This is the 2nd day of "Free Traffic Course" and... Read More
Starting a new website and developing a traffic base if... Read More
If you have a link directory on a website, how... Read More
This day 4 of "Free Traffic Course" is devoted to... Read More
Before you start reading this article I must warn you... Read More
A funny thing happened to me three months ago. I... Read More
Web site traffic promotion is crucial in today's Internet world.... Read More
Do you want to pump up sales at your website?If... Read More
Since everyone is so obsessed with ways to increase our... Read More
Traffic Building |