Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Their low cost and flexibility make sub-domains a great device for directing traffic to your site without breaking the bank.
*Sub-domains as Portal Sites*
One of the best uses of sub-domains is portal websites. Portal websites are sites that link to your main website and have a similar theme. Basically, they provide another portal, or doorway, for visitors and search engines to get to your main website.
Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the portal site. It is important that the content is not exactly the same and the portals do not just redirect to the main site. Otherwise, search engines may not index them.
*More Portals, More Visitors*
Portal websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that Web surfers have five times as many ways to find your network of websites.
*Search Engines and Links*
More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.
*Banner Exchange Programs*
Banner exchange programs allow members to share advertising space on each other's websites. They are a great way to generate traffic to your website, but you may not want to clutter your main site with ads. Portal websites provide a good place to test different programs and direct the resulting traffic to your main site.
*Alternative Markets*
Search engine spiders will pick up on content variations among your websites. Subtle differences could place a site in a category that you had not thought of and open up an entirely new base of visitors and/or customers.
*Product and Service Specialization*
Your main website may have dozens of different products and services. This is great for your business, but generality can hurt your ranking in the search engines. Using sub-domains to create sites that specialize in one product or service increases your keyword density and improves your ranking. Plus, many consumers would prefer to work with a specialized business than a one-stop shop. (You can still link to your main site with all of your products.)
About The Author
Sarah Coles is a webmaster and content developer for jumpline.com Web Hosting, a budget host offering 6 websites for as low as $14.95/mo.
top rated cleaning service Lake Forest ..Do you have your own site? Do you have any... Read More
Increasing your online business hinges on your ability to optimize... Read More
Web sites are a major part of the tourism marketing... Read More
Every webmaster who has personally tried promoting his or her... Read More
There are many ways to cheat traffic exchanges and generate... Read More
The debate rages on forums all over the internet-should one... Read More
If you are looking at ways to increase traffic to... Read More
Is website traffic convertible to cash? The answer is yes.... Read More
There are three main sources for you to get the... Read More
There are many different approaches and techniques required when optimising... Read More
Some education is essential to enlighten you about this form... Read More
This is the first in a series of three articles... Read More
If you have any experience of work with your web... Read More
Ok so the first way to get traffic is not... Read More
The desire of every webmaster and in fact anybody with... Read More
When building websites there are two main options: large content... Read More
Link Exchanges are a very time consuming project. The time... Read More
Part 27. Ezine Ads - create an ad for your... Read More
There are many easy ways to get your name out... Read More
1: Original and Fresh Content Present your visitors content they... Read More
The keyword marketing guide to a linking strategy that packs... Read More
How To Get At Least 50 Visitors A Day Free!Every... Read More
To increase web site traffic, you first need determination, a... Read More
The subject of referral traffic may be a bit elementary... Read More
Even the best websites with the best marketing plans can... Read More
insured cleaning company Morton Grove ..Traffic is one thing, but targeted traffic is everything.You have... Read More
The first part has dealt with introductory elements which could... Read More
How can you have effective results in major search engines?... Read More
So you have decided on a design makeover for the... Read More
Before you start reading this article I must warn you... Read More
It is worth looking at some values and strengths of... Read More
Reciprocal linking is considered by many people the most effective... Read More
There are 1001 ways to drive traffic to your websites.I... Read More
To increase targeted traffic is one of the foremost wish... Read More
How to increase your website traffic with zero cost'. It's... Read More
Internet advertising is not easy.It is a numbers game.The more... Read More
When building websites there are two main options: large content... Read More
What you are about to read is the strategy for... Read More
If you could get high quality traffic that would grow... Read More
1. Trade links with other websites. Websites that are related... Read More
Google might not dominate the search engine world like it... Read More
If you don't know by now one the best ways... Read More
Well, an effective link building strategy is not building some... Read More
The ProblemNo matter how good your product or service is,... Read More
Online traffic, or the number of users who view your... Read More
Is website traffic convertible to cash? The answer is yes.... Read More
I have an ingenious concept in store for you!I am... Read More
All we webmasters know the importance and procedure to exchange... Read More
I am not a professional photographer nor am I in... Read More
I had an email exchange with an SEO client today... Read More
Traffic Building |