Home
>
Strategic Planning
>
10 Ways To Make Your Business Unique

10 Ways To Make Your Business Unique

1. Largest Selection -

One way that you can make your product or service stand out is to offer the largest selection of products, services or programs. Example: Home Depot, E-Bay, Staples, Amazon.com

2. Innovative Product -

If you have a new product with a patent covering it or a service that others don't offer, you will have something that no one else can offer. Example: Windows, Viagra, Value Program

3. Multiple Uses -

Once you have a product or service to offer, look for other ways that the customer can use the same product or service. Example: Baby carrier that has carriage base, electric can opener with knife sharpener, Aspirin can be used as pain reliever and heart attack preventative. Cell phone is a camera too. This is what Merck set out to do with Vioxx --there are risks.

4. Superior Customer Service -

Keep reminding your customer that you are eager to help them by giving extra-ordinary support on your product or service. Example: Nordstrom's is known for this. Doctors who make house calls, a mobile lawyer's office, a glass company that comes to your workplace to change the glass in your automobile are other examples.

5. Convenient Location -

Make it easy for customers to do business with you by providing them access in exactly the place where they will need your product or service. Example: Bank in the supermarket, ATM in airport, setting up a stand to sell umbrellas on a busy street corner on a rainy day.

6. Expert Consulting -

If you have deep knowledge of your product or service, you can be useful in helping your customers before and after the sale is made. Example: Computer sales person who understands connectivity issues and can help you integrate your equipment with the new computer. Real Estate Agent who has huge rolodex and provides referral to other vendors that new home owner would need.

7. Price -

If you have a product or service with a high price, you offer prestige. If you offer the lowest price, the thrifty customer will be attracted to your product or service. Example: High Price - Lexus, Canyon Ranch etc. Low price - Target, Wal-Mart

8. Lasting affect -

The product or service you offer have a longer lasting affect than any others.

Example: Extra strength Tylenol, Bike lock that cannot be opened, car battery that lasts 5 years, long lasting car tires.

9. Guarantee -

Offer a guarantee with your product or service. Example: Money back if not satisfied. Free conversion back to previous vendor if not satisfied.

10. Packaging -

Offer a package that is different from others. (prettier, stronger, environmentally friendly, easier to open, child-proof)Example: Packaging material that dissolves in water, free gift wrapping for all purchases, child-proof aspirin bottles, juice drinks with straw.

Alvah Parker is a Business and Career Coach as well as publisher of Parker's Points, an email tip list and Road to Success, an ezine. Parker works with high potential professionals who want to have a career that is fun, fulfilling and profitable. Her clients are managers, business owners, sole practioners, attorneys and people in transition. Alvah is found on the web at http://www.asparker.com. She may also be reached at 781-598-0388.

green cleaning service Glencoe ..

In The News:

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

10 Ways To Make Your Business Unique

Strategic Planning