Home
>
Small Business
>
Small Business And The Ability To Find Market Place Opportunities

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid business. Knowing a few marketing tricks is great, but to be really successful you must be able to assess market place opportunities. Here's 13 points you should look at?

It is necessary to understand the prevailing economic and industry conditions. Analyze the demographics of your customer base

What are the customer's needs?

What pricing strategies can be implemented?

What is the activity of competitors?

What promotional strategies can be implemented (media, word-of-mouth referrals?)

What is your customer's profile?

Understand your customers' disposable income.

Plan promotional schedules around specific activities that are going to affect your customer base.

Develop a budget for each promotional activity prior to commencing on the promotional activity highlighting what you hope to achieve, what it is going to cost to promote and then analyze the performance against the budget expectation after the promotional activity is concluded.

You need to identify your unique selling proposition and center your marketing strategies round it.

If you are using media advertising or promotion, gauge the success of that promotion.

Checklist for maintaining sales.

Increasing the number of customers can be affected by location, effective advertising, in store displays, demonstrations and special events.
Exterior appearance identification.
Effective hardworking employees.
Hints on increasing average sales.
Companion selling
Selling higher quality
Merchandising/display
In-Store signs
Stock mix
Increasing repeat visitors by customers.
Staff attitude
Staff product/service knowledge
Staff sales ability
Stock range
Business image/appearance/housekeeping
Direct mail
Birthday and Christmas Cards
Newsletter
About the Author
Kelvyn Peters CPA is one of Australia's longest serving Tax Agents. He was registered as a Tax Agent in 1962 and accepted as a CPA in 1964.
He is a well-known speaker and educator and is famous for his skill in the rescue of ailing businesses.
http://profitstrategies4business.com
scheduled cleaning services Winnetka ..
In The News:
GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.
New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.
Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.
New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.
Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.
Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.
New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.
The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.
San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.
FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.
Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.
Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.
Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.
Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.
The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.
Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.
Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.
Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.
Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.
Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.
The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.
OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.
Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.
LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.
Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.