If you own a mobile service or home based franchise your exclusive territory will be delineated on a map in the attachment of your franchise agreement. You will be assigned generally a single city, county or region and another franchisee or team member of the same system will not compete with your although may be right around the corner. You will only drive or be required to service clients as far as your exclusive territory boundaries. Unless of course there is no franchisee in the next city over, then might be willing to temporarily expand your market region if it is okay with the franchisor. You may go to that city periodically for special people or special clients that have needs of services. This is why we have exclusive territories in the franchising industry.
For home based franchises it cuts down on driving time and you can concentrate on a specific area with little or no competition and especially no competition from franchisees on your own team who use your same methods of operation. You can build your business up to the point where it is un-penetratable by competitors and will be unhurt in times of recession. Usually your exclusive territory boundaries are easily delineated on a local area map. Normally these are city or county boundaries unless of course you live in a huge city such as Los Angeles, which has suburbs. Each suburb may be its own territory. Your area is delineated on a map and it is actually in your Franchise Agreement. It may just say, "Your territory is the city limits of x city." This means you should have all of your operations within that area or perhaps up to twenty percent of your operations in another territory that has not yet been sold yet upon approval of your franchisor.
The reason in franchising we have delineated the exclusive territories on a map and the reason many franchisors use city boundaries is because those are clearly defined and well known. They are easily and well understood even though they may be jagged at times and s-shaped or curved; this prevents lawsuits from ambulance or franchior chasing attorneys. As franchisors we know where the boundaries are and everybody involved knows the boundaries too. People know by their address what area their office building is in. So when they call the dispatch service and the operators ask "What city you are in?" You can see the problem if you called the wrong Dominoes Pizza and you ordered 50 Pizzas for your office party and the franchisee next door lost the sale, they might be a little perturbed? Most customers know which city by the city limits that their business is located in when they call. Or, if it is a residence they know where their house is located because they know which voting district they are in and to which city they pay their taxes, water, gas electric, etc. bills.
So, there you have it. That is why franchisors use maps to delineate the franchisee's exclusive territory. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
cleaning help near Mundelein ..Business consulting opportunities might be just what your are looking... Read More
First you have to start with knowing your budget and... Read More
A corporate shell could be liken to a house that... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
Is this you?You dreamed of owning your own business, doing... Read More
1. TargetYou are not all things to all people. Decide... Read More
And is having a logo really that important?My answer to... Read More
We are noticing an increase in the length of time... Read More
(Although this article is geared towards small business owners, the... Read More
You're pretty proud of yourself! After all, only four months... Read More
CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More
I have a confession to make. My name is Caroline... Read More
Providing high quality customer service is a must for any... Read More
Every home business has the same problem of how to... Read More
Since you own a business you probably have liability insurance... Read More
You've come up with the best idea since sliced bread,... Read More
If you have ever had your antique shop or mall... Read More
How do we keep track of our business deals?If you... Read More
One way to determine your companies mission statement is based... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
It is estimated that 78% of all small business start-ups... Read More
As you may already know, asphalt paved parking lots do... Read More
Service Cleaning Businesses must maintain their equipment in order to... Read More
Data. Most people think it is a term relegated to... Read More
Ok, so next to the taxman, your company payroll department... Read More
reliable maid service Wilmette ..American small business is again in transition. Many employees, now... Read More
Consistency is a huge word when operating your business. I... Read More
One of the best marketing strategies a business or organization... Read More
Why should you describe your business to others in 5... Read More
If your home business is not performing the way you... Read More
All franchises must meet the legal definition of a franchise... Read More
If you are looking for a franchise opportunity, the choice... Read More
Most of us remember going to at least one garage... Read More
The resume writing service serves an important role in the... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
Success is the desire of everyman on the face of... Read More
Writing a business plan for your Solo Entrepreneur business doesn't... Read More
When is it a good thing to say no to... Read More
Starting and managing a small business is no fun chore,... Read More
Most small businesses will not even try to advertise on... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
That sizzling sound you're hearing may be a symptom of... Read More
You can provide affordable health care plans to your employees.... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
So you want to start a business but you don't... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
Whether your target audience is in your neighborhood or across... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
In my 18 years of consulting I have heard it... Read More
Small Business |