Home
>
Small Business
>
Find Your Niche & Follow It - Part 1

Find Your Niche & Follow It - Part 1

In this series of articles I'm going to show you how to find out if there's a hungry crowd for your information product BEFORE you write a single word.

Mark Twain once said: "Find out where the people are going and get there first".

With the advent of the internet you can certainly find out what folks are wanting. Being the first at the front of the line to bill them might not be quite so easy.

But there are ways to find out if there's an existing hungry crowd for your information product, and more importantly a crowd with pockets bulging with cash to give you.

In this article I'm going to share some tips that will save you much heartache from chasing after the wrong market.

Firstly I believe that it is very important that what you sell interests you, otherwise you sign up for a life of struggle and worse... Boredom!

Motivating yourself to sell something you have no interest or belief in is soul-destroying at the best of times, so don't do it.

Just because *rubber cat suits* is your thing doesn't mean the rest of the planet digs them at all. I mean that's a pretty small niche with less than 560 searches performed a month. Yes I did actually go and check out the stats for it.

One of things I've found in this marketing-malarkey is that I am able to explore interests that I simply don't have the time or inclination to actively get involved in.

Take archery, I can twang a bow as well as the next man, and have done for the past couple of years. But the idea of traipsing off to all those shows every weekend, predominantly talking a load of rubbish just doesn't do it for me.

BUT sell this bunch of Robin Hood wannabees an infoprod, and I'm game. Seriously though, I love archery, it's one of the few sports the British government hasn't actually tried to ban... yet!

And that brings me to my point... What do you have an interest in that also has a large number of people willing to do what I call *the wallet flip*. You need to be looking for markets where the folk won't even blink at spending $100 a year on the products you will be selling.

OK time to take some action:

=> Draw up an initial list of 10 of your interests.

=> Scan your bookshelves to see what reference books you've bought in the past, and on what subjects or hobbies.

=> Pay attention when folk you meet start talking about their hobbies, their passions.

=> Pop down to your local magazine store and see what interests are being catered to.

=> Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.

=> Buy a stack of these magazines and go through the classified ads with a highlighter. Call up the ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soon the information arrives. How are they selling? Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many of the adverts are repeated? Make a note and watch that market like a hawk. If they weren't making money the ads wouldn't be running.

=> Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?

=> Are there any discussion forums related to your potential market? Buzz over to http://www.mediafinder.com and do a search.

This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.

Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into "selective perception". Don't know what that is? Ever bought a car and then suddenly you notice the whole planet is driving the exact same model. It's like everyone decided to buy the car YOU just bought. Well that's "selective perception" at work. Same thing happens when you actively go hunting down niche markets? actually it can work great for an awful lot of other things? building keyword lists is another example, and another story.

Until next time, now get on with your homework.

** Attention Ezine Editors / Site Owners **

Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include the author resource box as listed at the bottom of the article.

About The Author

Rob Taylor has been marketing online since 1996. He's sold anything from books, debit cards, security products to art prints. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash profits every single month. Subscribe free to his http://www.mediafinder.com newsletter.

efficient cleaning crew Lake Forest ..

In The News:

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

Joe A. from Shelton, Connecticut, lost $228,000 to a ZAP Solutions cryptocurrency investment scam after his divorce, highlighting rising online fraud.

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Find Your Niche & Follow It - Part 1

Small Business