If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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One thing I have noticed in my travels to different... Read More
Why does a good business relationship rely on having some... Read More
Experts urge small business owners to "brand" their business ?... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Why are we over regulation the franchising industry, what purpose... Read More
Not sure how to start a small business? This guide... Read More
You make the decision to go into business and for... Read More
The key to organizational focus and helping those who need... Read More
I started working with another new client last week. He... Read More
(Although this article is geared towards small business owners, the... Read More
You bet a name is important. Many small business owners... Read More
If you are a small business and qualify to participate... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
You see it often in large shopping complexes. Customers seem... Read More
What is the satisfaction & expectation review of the business... Read More
A suggestion box is a really good idea for your... Read More
If you really want to earn more money with your... Read More
Think of all of your business ideas as tiny seeds... Read More
In today's fast paced marketplace it is easy to neglect... Read More
A consultant must remember that the business belongs to the... Read More
The following tips have come from a wide variety of... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
You bet it's worth it. Publicity via news releases, along... Read More
Should your business have a toll free number for customers... Read More
If you're serious about wanting to start a business, the... Read More
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
In today's fast paced marketplace it is easy to neglect... Read More
You may be in Mail Order, Direct Mail, or you... Read More
A recent survey showed that only 28.7% of small business... Read More
One thing I have noticed in my travels to different... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
Opening a carpet cleaning business is a great way to... Read More
The reason we Franchisors call it an exclusive territory is... Read More
We were more than excited. Our women's doubles tennis team... Read More
Here are some useful tips on what to consider before... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
Your business is only as good as the number of... Read More
Which questions do you need to ask to even get... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
If you are worried about how many different business cards... Read More
Recently one of my customers told me the chaos swirling... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
Before you start a business we encourage you to prepare... Read More
What image do you and your people portray to your... Read More
A few years ago, I visited Beijing for the first... Read More
(Although this article is geared towards small business owners, the... Read More
In a world full of complications sometimes we overlook the... Read More
Let's face it, we all tend to get stuck in... Read More
If small business had no important outside audiences, it wouldn't... Read More
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