If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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It is imperative to have your business legally prepared. How... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
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Large corporations use employee manuals to both educate employees about... Read More
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1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
Cash is the lifeblood of any business. As humans need... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
We visited Lexus USA, home of the Lexus North America... Read More
You're pretty proud of yourself! After all, only four months... Read More
Just recently, I took a break and caught "The Return... Read More
What is the satisfaction & expectation review of the business... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
I'll be the first to admit that I went a... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
More sales and more profit. Isn't that what you want... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
As long as you eat and breathe you will stay... Read More
$37.4 million funded from venture capital today. $86.4 million funded... Read More
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Get maximum results with minimum effort. Sounds great doesn't it?... Read More
It has been said that the only constant is change.... Read More
If you're an entrepreneur responsible for your own small business... Read More
If you've been considering incorporating your small business, you've probably... Read More
If you're anything like me then you dislike with a... Read More
Data. Most people think it is a term relegated to... Read More
Is your business making money? Would you know?Figuring out whether... Read More
The restaurant industry in the United States employs an estimated... Read More
There's no question that hard work and a little luck... Read More
You need to be visible to attract customers, right? But... Read More
How a donation is different from a sponsorship and what... Read More
One of the simplest ways to expand your marketing efforts... Read More
Do you sometimes find yourself just going "through the motions"... Read More
Q: I really want to start my own business, but... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Traditional advertising methods are still being used for almost 90%... Read More
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