If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Everyday more web based companies enter the business scene. The... Read More
What was your aim when you went into business for... Read More
I have a confession to make. My name is Caroline... Read More
The Operations Plan is a critical component of any business... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
Under the Securities Act of 1933, any offer to sell... Read More
One overlooked individual in the process of taking a company... Read More
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Q: A friend told me that as a woman of... Read More
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You see it often in large shopping complexes. Customers seem... Read More
Cleaning concrete is tough and there is an easy way... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Last summer the FTC put forth a report and then... Read More
Cash flow. To stay in business, you've got to keep... Read More
Ask anyone trapped in a cubical about their entrepreneurial dream... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
Many auto detailers fall short in their sales presentations. I... Read More
If you are in the professional car care business you... Read More
Deciding to start your own franchise is just one of... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
In the summer, I can't drive two blocks without seeing... Read More
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That's right ? are you making enough mistakes in your... Read More
1. Have A Strong Constitution ? Justices deliver decisions by... Read More
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As you may already know, asphalt paved parking lots do... Read More
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Last year, trillions of dollars transferred hands on the internet... Read More
Achieving real success should be the goal of any good... Read More
Is this you?You dreamed of owning your own business, doing... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
Here are some sound debt collection techniques that can be... Read More
After over thirty years advising small business it still comes... Read More
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I have to admit, I was curious. When I saw... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
As a practitioner and student of Small Business Marketing, I... Read More
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A consultant must remember that the business belongs to the... Read More
We all know that competition is an ugly word but... Read More
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