If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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To get approval for your small business loan application, you... Read More
Looking for ways to boost your cash flow? As a... Read More
Last summer the FTC put forth a report and then... Read More
We all know that competition is an ugly word but... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
One of the biggest fears people have about starting a... Read More
Many of us have noticed how some nearby communities seem... Read More
Once you've decided to incorporate your small business the next... Read More
One way to determine your companies mission statement is based... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
In today's economic climate, the first priority for the small... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
One of the great challenges for independent professionals and small... Read More
You've heard it before; we're living in an information age.... Read More
Costs of over regulation and over disclosure end up hurting... Read More
When a person knows and knows not that he knows.... Read More
You're pretty proud of yourself! After all, only four months... Read More
So you want to start a business but you don't... Read More
To maximum potential profits and dollars in a mobile washing... Read More
If you are in the professional car care business you... Read More
A consultant must remember that the business belongs to the... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
If you're like me, you love accounting. It's so fascinating... Read More
Business Process Automation or BPA for short. This was a... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
Have you ever wondered what the difference is between a... Read More
There are many choices when thinking about a small business... Read More
Congratulations, you are starting a small business! You are taking... Read More
What will your business look like a year from today?If... Read More
Expanding your business requires you to take a good hard... Read More
Buying a franchise is not for everyone. This guide will... Read More
The revenue history is a vital piece of your power... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
If you run a pressure washing company in a rural... Read More
There is a great deal of abuse going on in... Read More
What types of companies do you want to align yourself... Read More
Many job applicants want a job but often do not... Read More
How is your pipeline structured?I assume most of you have... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
At one point or another, almost every business runs short... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
Doesn't it frustrate you when you've given good service, sometimes... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
How far away is the person you need to meet?We... Read More
The easiest way to lift profits is to cut the... Read More
My colleague, Jane, recently lamented to me an all too... Read More
When should you create a foundation in order to solidify... Read More
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