If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Where do you find more customers?How do you compete with... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
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Most of us remember going to at least one garage... Read More
Database Problems in MarketingI have been working on a direct... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
In the book Women and Small Business author gives all... Read More
It's just like a marriageTo expect a bank manager or... Read More
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The way you manage your money is one of the... Read More
You bet a name is important. Many small business owners... Read More
If you're serious about wanting to start a business, the... Read More
This year, some 700,000 American businesses will be sold. Most... Read More
Want your small business to flip instead of flop?! Statistically... Read More
I frequently give presentations at small business gatherings, providing me... Read More
Your business is only as good as the number of... Read More
How much is your time really worth? Is it worth... Read More
There are almost as many opinions and views on marketing... Read More
Today is a Red Letter Day! It's special because today... Read More
What kinds of things effect mobile service businesses P and... Read More
One thing I have noticed in my travels to different... Read More
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Some things in business are relatively easy to measure ?... Read More
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The FTC Franchise Rule maybe changed, as the Federal trade... Read More
Researching information for a recent business plan, I came across... Read More
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There are only a handful of car wash franchises in... Read More
The story is told of a tiger chasing some goats... Read More
It is essential that you fully understand how the fuel... Read More
If you've been considering incorporating your small business, you've probably... Read More
You are probably hard at work promoting your business (and... Read More
When a person knows and knows not that he knows.... Read More
IntroductionIt is widely recognised that Email and the Internet is... Read More
So you want to start a business but you don't... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
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Every home business has the same problem of how to... Read More
Most business owners do not think of selling their companies... Read More
When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
Did you ever have one of those days or weeks... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
When do you need to get more involved with the... Read More
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