If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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I was floored! I couldn't believe what they were saying!... Read More
What is the satisfaction & expectation review of the business... Read More
Business owners rarely go into business to deal with the... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
Managing cash flow is every small business owner's most important... Read More
What image do you and your people portray to your... Read More
Owning a business is a challenging endeavor. If you're like... Read More
Back when I owned an inventory-based business, one of my... Read More
If you are a franchisee of a large franchise system;... Read More
Competition in the business world is often viewed as a... Read More
The choice of financing is an important determinant of whether... Read More
Before you start a business we encourage you to prepare... Read More
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The Federal Trade Commission decided to sit down and revamp... Read More
Have you ever wondered what the difference is between a... Read More
Motivational author and speaker Jim Rohn says that for a... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
We have all seen the mobile washing units cruising our... Read More
Just a few years ago, when one thought of a... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
Here are just a few ways to increase and diversify... Read More
Sometimes when you run a business you feel as lonely... Read More
There are many little details that go into making sure... Read More
If you are just starting your business, or if you... Read More
Large corporations use employee manuals to both educate employees about... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Sacred cows take a long time to die. We get... Read More
You are selling your small business (business value under $1... Read More
Business card size works well for invitations to special events.What... Read More
You bet a name is important. Many small business owners... Read More
No matter type of business you operate you've got to... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
What is the Big Race all about when it comes... Read More
Some of the very qualities that attract people to the... Read More
Most business owners know when they need an accountant, but... Read More
You've always liked flowers and you think the idea of... Read More
If you are in the professional car care business you... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
An observation while returning home from a seminar: Getting away... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
The following are six essential skills to business success. You... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
You only have so much time in a day right?So... Read More
There are many choices when thinking about a small business... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
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