If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Did you know that satisfaction is the number one emotion... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
Send handwritten notes. That applies whether you're a guy or... Read More
How a donation is different from a sponsorship and what... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
Most new small businesses won't be in business this time... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
Over regulation of small business is so intense it is... Read More
It has been said that the only constant is change.... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
There are many factors to be considered when you are... Read More
When starting a business, you have to determine the method... Read More
Here are some sound debt collection techniques that can be... Read More
The current lack of industry leaders represents an exceptional opportunity... Read More
If you intend to franchise your company you will need... Read More
If you're like the rest of us, you've spent a... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
So often small service businesses fail to exploit niches, which... Read More
Ok, you have successfully accomplished your dream of being the... Read More
How do you make sure you have the business solutions... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
How do you find the best business partners?Finding a good... Read More
You are selling your small business (business value under $1... Read More
Remember the training programs, seminars, and workshops you had to... Read More
If you are in the pressure washing business and are... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
Here is an interesting case study of a company, which... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Most businesses accept checks as form of payment for goods... Read More
With the massive explosion of start-ups and home businesses developing,... Read More
We all know that competition is an ugly word but... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
Never underestimate the power of perception! Perception plays a major... Read More
So you want to get into the auto detailing business... Read More
Traditional advertising methods are still being used for almost 90%... Read More
Large corporations use employee manuals to both educate employees about... Read More
Am I the only one that does not have an... Read More
One of the biggest excuses franchisees of home based and... Read More
Many investors and business ethics professionals are calling for more... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
So you think you're not justified in taking time away... Read More
As a small business owner, outsourcing work to Virtual Assistants... Read More
Starting the blind cleaning business is one of the best... Read More
Perhaps you are building a new home office or you... Read More
The stock market is still on a wild roller coaster... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
Image of your franchise automotive outlet is so important. Some... Read More
You only have so much time in a day right?So... Read More
If you run a pressure washer business you need complete... Read More
In the world today, many people are further in debt... Read More
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