If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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How do marine type businesses start? Have you ever thought... Read More
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Are you tired yet of all the books out there... Read More
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Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
Hogwash!That's what I say to people who tell me that... Read More
There are both fixed and mobile detailers. Consumers often will... Read More
I'll be the first to admit that I went a... Read More
More sales and more profit. Isn't that what you want... Read More
As you may already know, asphalt paved parking lots do... Read More
All franchises must meet the legal definition of a franchise... Read More
Business Process Automation or BPA for short. This was a... Read More
If you've been thinking about starting a business, but are... Read More
Last week we discussed the importance of performing an autopsy... Read More
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Forget everything you've ever heard about the U.S. Small Business... Read More
This is the tale of two business plans with very... Read More
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It's a commonly quoted statistic: 80% of all small businesses... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
A top executive called up me late in the night.... Read More
Whether you are an Entrepreneur or Business Professional there are... Read More
I have to admit, I was curious. When I saw... Read More
The story is told of a tiger chasing some goats... Read More
Each day we hear of companies entering the franchising industry.... Read More
Work smarter, not harderWhat is one of the best ways... Read More
There are many potential niches for pressure washing companies that... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
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Being a small or home-based business owner can be loads... Read More
I propose this thought on the subject of Franchisee territory... Read More
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Ongoing support for a franchise system is omnipotent. A major... Read More
Remember the training programs, seminars, and workshops you had to... Read More
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