If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Do you have a Business Plan? Congratulations, but you are... Read More
There were only an estimated 1800 active franchisors in this... Read More
You bet a name is important. Many small business owners... Read More
Here is an interesting case study of a company, which... Read More
The story is told of a tiger chasing some goats... Read More
The success of your business is critically dependent on how... Read More
When we speak of branding most of the time people... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
Which questions do you need to ask to even get... Read More
Not sure how to start a small business? This guide... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
The Boston suburbs seem to be rich with possible locations... Read More
What is the Big Race all about when it comes... Read More
The reason we Franchisors call it an exclusive territory is... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
What types of companies do you want to align yourself... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
When it comes to cost, how much can you afford... Read More
Most of us remember going to at least one garage... Read More
Today is a Red Letter Day! It's special because today... Read More
Free money! Receive up to $25,000 that never has to... Read More
Sacred cows take a long time to die. We get... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
Your business is only as good as the number of... Read More
There have been many great points raised on both sides... Read More
Many mobile pressure-washing companies turn to government contacts to make... Read More
As a practitioner and student of Small Business Marketing, I... Read More
It seems so long ago that I started my first... Read More
Continuing from the second article:6. About the aground mathematical model,... Read More
Under the Securities Act of 1933, any offer to sell... Read More
Often smart entrepreneurs look for out of the way businesses,... Read More
We all know that competition is an ugly word but... Read More
Support is critical for your small business survival. You may... Read More
How do we keep track of our business deals?If you... Read More
We were more than excited. Our women's doubles tennis team... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
There is significant competition in auto detailing and car washing.... Read More
Home based travel businesses are no longer the wave of... Read More
One way to determine your companies mission statement is based... Read More
An observation while returning home from a seminar: Getting away... Read More
I was floored! I couldn't believe what they were saying!... Read More
You are selling your small business (business value under $1... Read More
1. TargetYou are not all things to all people. Decide... Read More
Does your small business have a banking and credit card... Read More
In a perfect world, starting a small business would be... Read More
Deciding to start your own franchise is just one of... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
When someone owes your small business money, you certainly feel... Read More
Do you sometimes find yourself just going "through the motions"... Read More
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