If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Many of us have noticed how some nearby communities seem... Read More
The reason we Franchisors call it an exclusive territory is... Read More
When someone owes your small business money, you certainly feel... Read More
What makes a business relationship?What really makes a business relationship?... Read More
You can make your trade show experience much easier by... Read More
Consistency is a huge word when operating your business. I... Read More
We visited Lexus USA, home of the Lexus North America... Read More
Not sure how to start a small business? This guide... Read More
Where do you find the right people for a business... Read More
I'll be the first to admit that I went a... Read More
How do you make sure you have the business solutions... Read More
It is most fascinating to study how entrepreneurs spot opportunity... Read More
It is estimated that 78% of all small business start-ups... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
One of the primary concerns all small businesses have is... Read More
Your on-line success is based on your efforts and yours... Read More
Fuel prices these days are quite high and they take... Read More
What kinds of things effect mobile service businesses P and... Read More
There is a rather famous true story called "Acres of... Read More
Managing cash flow is every small business owner's most important... Read More
Just as you are about to say "good-bye" to your... Read More
What could Seinfeld possibly have to do with marketing a... Read More
Do you have all the customers your business can use?The... Read More
Today is a Red Letter Day! It's special because today... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
How do marine type businesses start? Have you ever thought... Read More
In these days of insecurity and uncertain futures, the tendency... Read More
Starting and growing a small business can be a daunting... Read More
Are you -- like 70 percent of small business owners... Read More
The day care industry is expanding. There are now more... Read More
Pet Transportation Services are needed as the number of pets... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
I've got good news and bad news. The good news... Read More
If you are just starting your business, or if you... Read More
The key to organizational focus and helping those who need... Read More
Why should you do informative talks to smaller groups?Informative talks... Read More
Are you thinking of starting a small pressure washer business... Read More
Do you need grant funding for your nonprofit organization? If... Read More
In many industries, image is one of the last things... Read More
Before you want to build your business, you need to... Read More
The challenges of the small business owner are well documented.... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
Do you operate your business as a series of projects,... Read More
There's no question that hard work and a little luck... Read More
CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
When does your ego get in the way?Let's go back... Read More
How far away is the person you need to meet?We... Read More
We all know that a building has to have a... Read More
Every business regardless of size needs a "Business Image Manual"... Read More
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