If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If you have a busy private practice, chances are you... Read More
Someone new to business ownership recently told me, "Before I... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
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1. Everyone Makes A Difference ? Despite not letting him... Read More
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Canon City, Colorado is known for it's 6 Prisons; State... Read More
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For many small businesses, the "S" corporation is the business... Read More
There are only a handful of car wash franchises in... Read More
A tongue-in-cheek look at the skills required to operate a... Read More
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THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
Seems as though there are a lot of business closings... Read More
We hear a lot of talk about junk mail nowadays.... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Small businesses need Public Relations, possibly more than large corporations,... Read More
Should your business have a toll free number for customers... Read More
Writing a business plan is a fundamental step to ensuring... Read More
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More
Take advantage of world politics today and start your own... Read More
In this series of articles I'm going to show you... Read More
One of the great challenges for independent professionals and small... Read More
What will your business look like a year from today?If... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
You've come up with the best idea since sliced bread,... Read More
A few years ago, I visited Beijing for the first... Read More
An observation while returning home from a seminar: Getting away... Read More
As long as you eat and breathe you will stay... Read More
So it's time to invest some finances into advertising your... Read More
Before you start a business we encourage you to prepare... Read More
The efficiency of debt collection is the difference between a... Read More
Every company has a value proposition. That is a statement... Read More
Many of us have noticed how some nearby communities seem... Read More
The modern Franchise business model and the much different business... Read More
Nothing can drive a business down faster than customers who... Read More
Expanding your business requires you to take a good hard... Read More
Small Business, Big Business ? What's the Diff?Well a lot... Read More
Business consulting opportunities might be just what your are looking... Read More
What does buying a fat pig have to do with... Read More
Recently one of my customers told me the chaos swirling... Read More
Many physical therapists in private practice have the appearance of... Read More
What image do you and your people portray to your... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
Everyday more web based companies enter the business scene. The... Read More
Many small business startups fail within the first 2 years... Read More
Do you have all the customers your business can use?The... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
This morning, I went to take a short walk outside.... Read More
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