If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Contrary to popular belief, small businesses can survive a crazy... Read More
I recently met with a very successful magazine publisher who... Read More
The reason we Franchisors call it an exclusive territory is... Read More
There are several well-known truck washes in the Great State... Read More
Some of the greatest words of wisdom for any man... Read More
Most business owners do not think of selling their companies... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
Unfortunately for all buyers, each selling organization and their individual... Read More
-- Building Credibility Through Success Stories --Successful solo entrepreneurs spend... Read More
How far can you go based on your relationship with... Read More
Does your company have a community relation strategy? Have you... Read More
One of the best ways to make money in the... Read More
Seventy percent of US households use the web when shopping... Read More
You only have so much time in a day right?So... Read More
One of the first things you will need to set... Read More
The difference between rates and wages is not always clear... Read More
Researching information for a recent business plan, I came across... Read More
Here are some sound debt collection techniques that can be... Read More
When working properly, computers enable small businesses to make big... Read More
You may find this Newsletter a little long winded but... Read More
So what exactly is a "Small Business Lone Ranger?" A... Read More
After over thirty years advising small business it still comes... Read More
Image of your franchise automotive outlet is so important. Some... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
As stability emerges in the Middle East there will be... Read More
Here are a few tips on how to hand out... Read More
Have you been searching for the perfect home-based business? I... Read More
If you're starting your own business or currently work for... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
Business card size works well for invitations to special events.What... Read More
Under the Securities Act of 1933, any offer to sell... Read More
Treat your business as a serious, full-time business and be... Read More
We were more than excited. Our women's doubles tennis team... Read More
The temporary staffing industry continues to expand, with yearly double-digit... Read More
As you reflect on this year and prepare for next... Read More
One of the biggest excuses franchisees of home based and... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
No matter your age or station in life, we all... Read More
Until the day I learned to play chess I loved... Read More
When you feel like you're always busy working on your... Read More
Ok, so next to the taxman, your company payroll department... Read More
Many years ago, I had warned the carwash industry of... Read More
Are you responsible for your results?What comes to mind when... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
In my 18 years of consulting I have heard it... Read More
What is a Virtual Assistant?A Virtual Assistant is a person... Read More
What is a Family Business? A family business is basically... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
A Private Investigator is a professional trained in the art... Read More
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