If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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One major issue not being addressed right now in the... Read More
Incredible as it sounds, you have a goldmine of free... Read More
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We all know how glorious those first warm days of... Read More
Most businesses accept checks as form of payment for goods... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
We all know that a building has to have a... Read More
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Everyday, customers and business owners are bombarded with billboards, logos,... Read More
If you've been considering incorporating your small business, you've probably... Read More
The life cycle of the typical small business is short... Read More
One of the first things you will need to set... Read More
Canon City, Colorado is known for it's 6 Prisons; State... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
Yes, that IS security when nobody can downsize you because... Read More
Someone new to business ownership recently told me, "Before I... Read More
In general, all of us know how to accomplish the... Read More
We were more than excited. Our women's doubles tennis team... Read More
One of the biggest fears people have about starting a... Read More
Researching information for a recent business plan, I came across... Read More
My colleague, Jane, recently lamented to me an all too... Read More
During the California Recall Election, I was very interested. Without... Read More
If you've been considering incorporating your small business, you've probably... Read More
I have a confession to make. My name is Caroline... Read More
Franchising Corporations need to maintain an iron fist when it... Read More
The easiest way to lift profits is to cut the... Read More
Gather round while I tell you the story of Kennebec... Read More
There are many choices when thinking about a small business... Read More
Is this you?You dreamed of owning your own business, doing... Read More
Hogwash!That's what I say to people who tell me that... Read More
There is a great deal of abuse going on in... Read More
Franchisor expansion policies are not as simple as one might... Read More
You've always liked flowers and you think the idea of... Read More
Start thinking about buying an established business if you want... Read More
Before you start a business we encourage you to prepare... Read More
Mobile detailers will find themselves with lots of competition even... Read More
Do you have all the customers your business can use?The... Read More
Why are we over regulation the franchising industry, what purpose... Read More
Remember the cleaning business is all about time ratio to... Read More
This morning, I went to take a short walk outside.... Read More
Where do you look for the appropriate alliance?One of the... Read More
If you are looking for a franchise opportunity, the choice... Read More
Cash flow. To stay in business, you've got to keep... Read More
As a franchisor I am always asked by new and... Read More
In the first article we mentioned the main characteristics that... Read More
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