If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More
A suggestion box is a really good idea for your... Read More
The following tips have come from a wide variety of... Read More
Many auto detailers fall short in their sales presentations. I... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
If you are worried about how many different business cards... Read More
What is Business Valuation? The term business valuation is the... Read More
If you've been considering incorporating your small business, you've probably... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Everything starts with a business plan: If you don't have... Read More
You bet it's worth it. Publicity via news releases, along... Read More
As a company grows, the owner's role begins to change.... Read More
Sexual Harassment is a disturbing part of employment life in... Read More
By outsourcing to skilled professionals you'll be able to grow... Read More
Every company has a value proposition. That is a statement... Read More
During the California Recall Election, I was very interested. Without... Read More
"I don't know the key to success, but the key... Read More
Most business owners know when they need an accountant, but... Read More
The air in my client's office nearly crackled with her... Read More
At first glance, this topic may seem a little repetitive,... Read More
Did you ever have one of those days or weeks... Read More
Pressure washing companies must look for customers in the retail... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Providing high quality customer service is a must for any... Read More
It's a strange anomaly.Most people who set out to start... Read More
What are the best methods for keeping a good business... Read More
Large corporations use employee manuals to both educate employees about... Read More
Franchisor expansion policies are not as simple as one might... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
If you run a pressure washing business it is a... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
How do you make sure you have the business solutions... Read More
Whether your target audience is in your neighborhood or across... Read More
It seems so long ago that I started my first... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
This is the tale of two business plans with very... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
Now that you have invested your time, energy and money... Read More
For really tough boat hull cleaning you will need to... Read More
Nothing can drive a business down faster than customers who... Read More
Sacred cows take a long time to die. We get... Read More
Everyone wants to succeed in life. Most people want to... Read More
In the heavy equipment cleaning business you can make good... Read More
No matter your age or station in life, we all... Read More
Administrative and clerical tasks are the bane of every industry.... Read More
As you may know, there are many ways to incorporate... Read More
Recently one of my customers told me the chaos swirling... Read More
Most of us remember going to at least one garage... Read More
Are you a motivational speaker who consistently gets rave reviews... Read More
Q: Is the online world the best place to sell... Read More
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