If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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The easiest way to lift profits is to cut the... Read More
Becoming a contractor or sub-contractor for the U.S. government can... Read More
Introduction: This article is written as a general discussion on... Read More
Most small business owners are faced with so many responsibilities... Read More
To get approval for your small business loan application, you... Read More
How careful are you with the data you collect from... Read More
The book, "Become the Squeaky Wheel," by New Hampshire author... Read More
No matter your age or station in life, we all... Read More
It seems so long ago that I started my first... Read More
Has this ever happened to you... 'John, you have a... Read More
You've always liked flowers and you think the idea of... Read More
When a regulator finds a target to go after to... Read More
Experts urge small business owners to "brand" their business ?... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
How is your pipeline structured?I assume most of you have... Read More
I believe the number one reason why a business will... Read More
I meet and talk to hundreds and hundreds of business... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
In the world today, many people are further in debt... Read More
Want your small business to flip instead of flop?! Statistically... Read More
The last time I spoke and went into a bit... Read More
In the first article we mentioned the main characteristics that... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
Your on-line success is based on your efforts and yours... Read More
There will come a time in your business where you... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
After over thirty years advising small business it still comes... Read More
I was floored! I couldn't believe what they were saying!... Read More
Incredible as it sounds, you have a goldmine of free... Read More
We all know how glorious those first warm days of... Read More
Most folks in the pressure washing business are happier to... Read More
Nothing can drive a business down faster than customers who... Read More
Seventy percent of US households use the web when shopping... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
What unspoken message are you sending your clients and customers?... Read More
One of the best ways to make money in the... Read More
It appears the mini-blimp indoor theme and concept is making... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
I ran a franchise company for many years, a car... Read More
We have all seen the mobile washing units cruising our... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
Many small companies work very hard to get new accounts.... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
Everyday more web based companies enter the business scene. The... Read More
What could Seinfeld possibly have to do with marketing a... Read More
When it comes to cost, how much can you afford... Read More
The day care industry is expanding. There are now more... Read More
Treat your business as a serious, full-time business and be... Read More
So you think you're not justified in taking time away... Read More
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