If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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You've heard it before; we're living in an information age.... Read More
Winning small and home based businesses today must continually shake... Read More
If you have ever had your antique shop or mall... Read More
How to do itPeople skim through newspapers and magazines and... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Where do you look for the appropriate alliance?One of the... Read More
The following tips have come from a wide variety of... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
It has been said that the only constant is change.... Read More
Franchisor expansion policies are not as simple as one might... Read More
I frequently give presentations at small business gatherings, providing me... Read More
"The way to develop self-confidence is to do the thing... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
Competition in the business world is often viewed as a... Read More
Every home business has the same problem of how to... Read More
It is essential that you fully understand how the fuel... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
Traditional advertising methods are still being used for almost 90%... Read More
The resume writing service serves an important role in the... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
$elling $elling $ellingWhat makes a great sales person? Well, the... Read More
Why should you always maintain a good report with a... Read More
The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More
It seems so long ago that I started my first... Read More
Great question!Freeing your time is an indisputably key element in... Read More
Here are just a few ways to increase and diversify... Read More
Before you want to build your business, you need to... Read More
How do you sponsor an event and get personal introductions... Read More
Every company has a value proposition. That is a statement... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
What types of companies do you want to align yourself... Read More
We have all seen the mobile washing units cruising our... Read More
If you are a non-operator owner of many work trucks,... Read More
Fuel prices these days are quite high and they take... Read More
In a quest for customers and to keep those customers,... Read More
Technical writing services are employed to explain the details of... Read More
The home-based business market, sometimes called the SOHO (small-office/home-office) market,... Read More
Financial Consultants are one of the fastest growing industries today.... Read More
There were only an estimated 1800 active franchisors in this... Read More
Here are some important points to take note of if... Read More
Each day we hear of companies entering the franchising industry.... Read More
If you own a small business, you should know that... Read More
Until the day I learned to play chess I loved... Read More
In the first article we mentioned the main characteristics that... Read More
While there are few career paths that some would call... Read More
Your product is dying. With the same inevitability that we... Read More
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