If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Looking for ways to boost your cash flow? As a... Read More
The choice to incorporate a small business in Florida has... Read More
Company mottos can easily be printed on a business card.Sometimes... Read More
We visited Lexus USA, home of the Lexus North America... Read More
How is your pipeline structured?I assume most of you have... Read More
Are you tired yet of all the books out there... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
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Database Problems in MarketingI have been working on a direct... Read More
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The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
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"What do you do?" It just might be one of... Read More
American small business is again in transition. Many employees, now... Read More
You are probably hard at work promoting your business (and... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Starting and growing a small business can be a daunting... Read More
As small business managers, we juggle limited resources in a... Read More
Why are we over regulation the franchising industry, what purpose... Read More
You've come up with the best idea since sliced bread,... Read More
Running a business on the net these days can be... Read More
Bookkeeping?the "dreaded" word is something we all have to worry... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Why does consistency in the message have an effect on... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Has this ever happened to you... 'John, you have a... Read More
Let's face it, we all tend to get stuck in... Read More
There are several well-known truck washes in the Great State... Read More
Competition in the business world is often viewed as a... Read More
Some of the greatest words of wisdom for any man... Read More
E-mail and Internet use are integral parts of the typical... Read More
Should you buy a business opportunity or Franchise if you... Read More
Auto detailers are often asked to clean boats and detail... Read More
There is a Batting Cages Business for those people who... Read More
Due to the over regulation in the Franchising Industry and... Read More
Cash is King... That is what everyone tells us and... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
As an Investment Representative you've worked hard to build trust... Read More
When should you create a foundation in order to solidify... Read More
Washing manufactured homes, mobile homes, can be a lucrative and... Read More
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Anyone in business today realizes both the natural dependency on... Read More
If you are just starting your business, or if you... Read More
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