If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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I ran a franchise company for many years, a car... Read More
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Gather round while I tell you the story of Kennebec... Read More
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Motivational author and speaker Jim Rohn says that for a... Read More
Treat your business as a serious, full-time business and be... Read More
If you're serious about wanting to start a business, the... Read More
How to do itPeople skim through newspapers and magazines and... Read More
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Commonly folks have asked me what the technical difference is... Read More
A Mattress Cleaning Business might be just for you if... Read More
Why does consistency in the message have an effect on... Read More
American small business is again in transition. Many employees, now... Read More
One of the biggest excuses franchisees of home based and... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
A Brilliant Marketing Idea... sounds great but what is it?... Read More
Has this ever happened to you... 'John, you have a... Read More
As long as you eat and breathe you will stay... Read More
You see it often in large shopping complexes. Customers seem... Read More
When do you need to get more involved with the... Read More
Your grandfather probably told you to "learn something new everyday".... Read More
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Someone new to business ownership recently told me, "Before I... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Who is responsible for maintaining the business relationship?Nurturing a business... Read More
As long as you eat and breathe you will stay... Read More
Here is an interesting case study of a company, which... Read More
The life cycle of the typical small business is short... Read More
So there I was ? sitting in the audience of... Read More
Car wash businesses are unique to other businesses. In fact... Read More
Home based travel businesses are no longer the wave of... Read More
Don't you find that there are so many decisions you... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
Since you own a business you probably have liability insurance... Read More
Pardon my enthusiasm, but a large part of your small... Read More
Marketing is one of the four corner-posts of a solid... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
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Business card size works well for invitations to special events.What... Read More
Is this you?You dreamed of owning your own business, doing... Read More
No, I'm not talking about gambling or dairy cows ?... Read More
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When should you leverage the relationship?Leveraging sometimes brings a negative... Read More
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