If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Does your company have a community relation strategy? Have you... Read More
1. Don't Spend Too Much Time PlanningWhen you are entering... Read More
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This is the tale of two business plans with very... Read More
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"The way to develop self-confidence is to do the thing... Read More
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Let's face it, we all tend to get stuck in... Read More
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In today's fast paced marketplace it is easy to neglect... Read More
Incredible as it sounds, you have a goldmine of free... Read More
Remember those drawings from science class of how a lever... Read More
The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More
There's been a recent rise in the number of elderly... Read More
Want your small business to flip instead of flop?! Statistically... Read More
TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More
What are the benefits of using a Freelance Consultant /... Read More
You have spent considerable time pulling your business plan together,... Read More
Last week's question from Anthony R. on how to choose... Read More
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Approximately 200,000 new businesses are started each year. More people... Read More
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The modern Franchise business model and the much different business... Read More
A few years ago, I visited Beijing for the first... Read More
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What unspoken message are you sending your clients and customers?... Read More
You make the decision to go into business and for... Read More
How is your pipeline structured?I assume most of you have... Read More
Looking for ways to boost your cash flow? As a... Read More
If you have ever had your antique shop or mall... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Mobile detailers will find themselves with lots of competition even... Read More
Introduction: This article is written as a general discussion on... Read More
You are selling your small business (business value under $1... Read More
Shopping for a franchise is easy if you know what... Read More
Do You Really Need a Toll-Free Number for Your Business?... Read More
As a company grows, the owner's role begins to change.... Read More
You need to be visible to attract customers, right? But... Read More
Someone new to business ownership recently told me, "Before I... Read More
Microfiber cleaning towels have been around for about ten years... Read More
In the first part of this article I put forward... Read More
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