If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If you own a small business, you should know that... Read More
"So what?" is a lovely question.It can lead to a... Read More
There is a rather famous true story called "Acres of... Read More
Frankly, given the legal and regulatory requirements involved in attempting... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
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You only have so much time in a day right?So... Read More
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There are countless ways to save your business money. Unfortunately,... Read More
On June 8, 2004, the world witnessed what no one... Read More
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Since you own a business you probably have liability insurance... Read More
Here are some useful tips on what to consider before... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
Start thinking about buying an established business if you want... Read More
Back when I owned an inventory-based business, one of my... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
When a regulator finds a target to go after to... Read More
Seems as though there are a lot of business closings... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Many investors and business ethics professionals are calling for more... Read More
One of the most common issues that comes up for... Read More
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-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
It behooves every professional mobile auto detailer to stay up... Read More
What could Seinfeld possibly have to do with marketing a... Read More
We visited Lexus USA, home of the Lexus North America... Read More
A Small Business Opportunities Magazine is one of the new... Read More
We all know that a building has to have a... Read More
Some marine biologists feel that the concentration of dead marine... Read More
Why are Chambers a good launching pad?Chambers provide you with... Read More
If you're like the rest of us, you've spent a... Read More
Which questions do you need to ask to even get... Read More
Part of the power plan is making sure you have... Read More
There is a great deal of abuse going on in... Read More
As an entrepreneur you can learn a lot by following... Read More
When you feel like you're always busy working on your... Read More
A suggestion box is a really good idea for your... Read More
As you may know, there are many ways to incorporate... Read More
If you are in the pressure washing business and are... Read More
As stability emerges in the Middle East there will be... Read More
How careful are you with the data you collect from... Read More
If you're just ramping up your small business email newsletter,... Read More
One way to determine your companies mission statement is based... Read More
In the first article we mentioned the main characteristics that... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
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