If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Pet Transportation Services are needed as the number of pets... Read More
1. Leadership Is Learned ? While many people appear to... Read More
There were only an estimated 1800 active franchisors in this... Read More
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Why should you do informative talks to smaller groups?Informative talks... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
E-mail and Internet use are integral parts of the typical... Read More
The air in my client's office nearly crackled with her... Read More
Costs of over regulation and over disclosure end up hurting... Read More
Which questions do you need to ask to even get... Read More
Aircraft Interiors of personal and corporate jets have hundreds of... Read More
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If you're just ramping up your small business email newsletter,... Read More
Hogwash!That's what I say to people who tell me that... Read More
In today's marketplace the words 'job security' have become an... Read More
A few years ago, I visited Beijing for the first... Read More
"What do you do?" It just might be one of... Read More
If you want to start a business in 2005, and... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
Success is the desire of everyman on the face of... Read More
Q: Is the online world the best place to sell... Read More
Researching information for a recent business plan, I came across... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
There will come a time in your business where you... Read More
The life cycle of the typical small business is short... Read More
If you're serious about wanting to start a business, the... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
Thinking of starting a business on line? If so there... Read More
To wash an airplane there are many items you will... Read More
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Ongoing support for a franchise system is omnipotent. A major... Read More
Starting a business? For many people, the bravery to venture... Read More
If you're like me, you love accounting. It's so fascinating... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
If you own a small business, then you know the... Read More
Running a business, whether large, small or in your home,... Read More
Q: A friend told me that as a woman of... Read More
Ok, so next to the taxman, your company payroll department... Read More
How is your pipeline structured?I assume most of you have... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
There is much competition in the mobile auto detailing business.... Read More
Quality control in franchising companies is paramount and all franchising... Read More
Small business owners often enter their field with great expectations.... Read More
To get approval for your small business loan application, you... Read More
I have a confession to make. My name is Caroline... Read More
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More
If you interviewed business owners of failed businesses, a majority... Read More
We very much like what we see in Lubbock, TX... Read More
A lot of business owners I've spoken with lately have... Read More
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