If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Business Process Automation or BPA for short. This was a... Read More
When a person knows and knows not that he knows.... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
Many smaller businesses choose niche markets for various reasons and... Read More
That sizzling sound you're hearing may be a symptom of... Read More
Cash flow. To stay in business, you've got to keep... Read More
One way to determine your companies mission statement is based... Read More
Many small companies work very hard to get new accounts.... Read More
Mr/Ms, 'not me' is often on holidays in your business.... Read More
Gather round while I tell you the story of Kennebec... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More
A successful joint venture marketing effort is the goal of... Read More
You've probably heard the statistic that 95% of small businesses... Read More
It's a commonly quoted statistic: 80% of all small businesses... Read More
Start thinking about buying an established business if you want... Read More
Have Some Time to Yourself One of the most important... Read More
In today's economic climate, the first priority for the small... Read More
Many small business startups fail within the first 2 years... Read More
What are the benefits of using a Freelance Consultant /... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
Many years ago, I had warned the carwash industry of... Read More
Which questions do you need to ask to even get... Read More
In many industries, image is one of the last things... Read More
What types of companies do you want to align yourself... Read More
Image of your franchise automotive outlet is so important. Some... Read More
Many pressure washing companies will be glad to take on... Read More
Last week we discussed the importance of performing an autopsy... Read More
And is having a logo really that important?My answer to... Read More
To get approval for your small business loan application, you... Read More
While there are few career paths that some would call... Read More
The success of your business depends on your ability to... Read More
Starting and growing a small business can be a daunting... Read More
If you are the boss and you think your job... Read More
As small business owners we're in business to make money... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
A cherished business doctrine is that growth must be a... Read More
THE PSYCHOLOGY OF PRICINGIn case you hadn't noticed, people can... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
Over regulation of small business is so intense it is... Read More
It has been discussed allowing Franchising companies to electronically disclose... Read More
As a Boat Detailing Specialist, you may want to offer... Read More
Incredible as it sounds, you have a goldmine of free... Read More
If your home business is not performing the way you... Read More
Why? Because they have access to world class public relations... Read More
We all know that a building has to have a... Read More
What kinds of things effect mobile service businesses P and... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
If you intend to franchise your company you will need... Read More
When the recent Games of the XXVIII Olympiad came to... Read More
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