If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
|
|||||
|
|
|
Where would a business be without a business plan? A... Read More
You are selling your small business (business value under $1... Read More
Seventy percent of US households use the web when shopping... Read More
To get approval for your small business loan application, you... Read More
The American system of business management has been admired and... Read More
If your home business is not performing the way you... Read More
Incredible as it sounds, you have a goldmine of free... Read More
I'll be the first to admit that I went a... Read More
We all know that a building has to have a... Read More
It's Monday morning and Connie the Consultant sits in her... Read More
If you are in a franchise and have a territory... Read More
Am I the only one that does not have an... Read More
You need to be visible to attract customers, right? But... Read More
One of the most common horrific mistakes a business can... Read More
Everything starts with a business plan: If you don't have... Read More
How far away is the person you need to meet?We... Read More
Have you ever wondered what the difference is between a... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
What unspoken message are you sending your clients and customers?... Read More
Here are just a few ways to increase and diversify... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
Those who are in the pressure washer business should not... Read More
A top executive called up me late in the night.... Read More
Q: A friend told me that as a woman of... Read More
Many mobile car wash operators would like to add de-ionized... Read More
How far can you go based on your relationship with... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
Having their own business is something many millions of people... Read More
In today's economic climate, the first priority for the small... Read More
A reader of one of my online sessions asked should... Read More
If you're looking for start-up capital for your business, but... Read More
Office support services can range from basic data entry to... Read More
Most business owners know when they need an accountant, but... Read More
A corporate shell could be liken to a house that... Read More
Why does consistency in the message have an effect on... Read More
Every company has business pain, but the pain does not... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
One of the hidden perks of raising six children is... Read More
Many of us have noticed how some nearby communities seem... Read More
Experts urge small business owners to "brand" their business ?... Read More
The restaurant industry in the United States employs an estimated... Read More
We all know how glorious those first warm days of... Read More
Just as you are about to say "good-bye" to your... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
During the California Recall Election, I was very interested. Without... Read More
Small Business |