If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Under the Securities Act of 1933, any offer to sell... Read More
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1. TargetYou are not all things to all people. Decide... Read More
You know your prospects need what you sell. You know... Read More
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The choice of financing is an important determinant of whether... Read More
Do you have a Business Plan? Congratulations, but you are... Read More
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Many investors and business ethics professionals are calling for more... Read More
We were more than excited. Our women's doubles tennis team... Read More
When deciding to host a fundraiser for your company or... Read More
In a world full of complications sometimes we overlook the... Read More
There are many choices when thinking about a small business... Read More
Why does research and education play an important part of... Read More
Many job applicants want a job but often do not... Read More
Where do you look for the appropriate alliance?One of the... Read More
So you want to get into the auto detailing business... Read More
As a successful small business owner,you're accustomed to long hours;... Read More
Last week's question from Anthony R. on how to choose... Read More
If you are a small business you know that you... Read More
Do you know what your genius work is? It's the... Read More
Remember those drawings from science class of how a lever... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
Debt collection letters--an overview"Debt collection letter" in the singular may... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
One of the greatest pitfalls in e-commerce is Field of... Read More
Are you responsible for your results?What comes to mind when... Read More
Writing a business plan for a mobile car wash is... Read More
A solopreneur I know disappears from my radar screen for... Read More
While I was hard at work last week, an everyday... Read More
Car Wash Crime in the Hood. Apparently not everyone is... Read More
Running a business, whether large, small or in your home,... Read More
After over thirty years advising small business it still comes... Read More
Achieving real success should be the goal of any good... Read More
Now that you have invested your time, energy and money... Read More
If you run a mobile car wash, mobile fleet washing... Read More
Last week we discussed the importance of performing an autopsy... Read More
Articles abound advising the business community how to properly screen... Read More
1. Everyone Makes A Difference ? Despite not letting him... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
All cities have a purchasing office and/or a procurement officer.... Read More
Most small businesses will not even try to advertise on... Read More
Are you a small business owner who wants to expand... Read More
Most of us remember going to at least one garage... Read More
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