If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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When the recent Games of the XXVIII Olympiad came to... Read More
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For the employees, payday is the brightest day; they finally... Read More
The way you manage your money is one of the... Read More
Due to the over regulation in the Franchising Industry and... Read More
If you've been considering incorporating your small business, you've probably... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Database Problems in MarketingI have been working on a direct... Read More
The modern Franchise business model and the much different business... Read More
If you own a mobile truck washing, pressure washing or... Read More
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One of the greatest pitfalls in e-commerce is Field of... Read More
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How much is your time really worth? Is it worth... Read More
It is not surprising that some people may perceive Six... Read More
In the 2003 Auto Laundry News Survey it was determined... Read More
Recently one of my customers told me the chaos swirling... Read More
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As a Boat Detailing Specialist, you may want to offer... Read More
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Let's face it, we all tend to get stuck in... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
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When small businesses fail, the wreckage is often assigned to... Read More
Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More
A few years ago, I visited Beijing for the first... Read More
There are countless ways to save your business money. Unfortunately,... Read More
In your small business debt collection laws will eventually become... Read More
Time. As a small business owner, it's the commodity you... Read More
The Federal Trade Commission is upgrading the franchise law and... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
As a practitioner and student of Small Business Marketing, I... Read More
You know your prospects need what you sell. You know... Read More
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What is a Family Business? A family business is basically... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
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