If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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It seems so long ago that I started my first... Read More
Paper Shredding Business Opportunities are blossoming up everywhere because in... Read More
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First, we need to define the different kinds of skip... Read More
Why give freebies?We have all seen freebies at trade shows... Read More
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A lot of business owners I've spoken with lately have... Read More
A janitorial cleaning service is one of the best businesses... Read More
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TACTIC #1 -- Never simply slash your prices, unless you're... Read More
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At first blush this idea might be difficult to wrap... Read More
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Most businesses accept checks as form of payment for goods... Read More
Every business plan book tells you how the Executive Summary... Read More
This morning, I went to take a short walk outside.... Read More
Are you responsible for your results?What comes to mind when... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
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A suggestion box is a really good idea for your... Read More
Essentially there are 5 tremendously powerful methods to make money... Read More
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I believe the number one reason why a business will... Read More
Are the promoters and consultants destroying the market for Reverse... Read More
When small businesses fail, the wreckage is often assigned to... Read More
If you are looking for a franchise opportunity, the choice... Read More
Thankfully, most of us will never find out. That is... Read More
You are probably hard at work promoting your business (and... Read More
Most smart entrepreneurs and all large corporations have Employee Relations... Read More
Remember those drawings from science class of how a lever... Read More
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One of the best ways to make money in the... Read More
Financial Consultants are one of the fastest growing industries today.... Read More
Data. Most people think it is a term relegated to... Read More
It behooves every professional mobile auto detailer to stay up... Read More
What makes a business relationship?What really makes a business relationship?... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Did you know that satisfaction is the number one emotion... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Small business owners often enter their field with great expectations.... Read More
Is your business making money? Would you know?Figuring out whether... Read More
My colleague, Jane, recently lamented to me an all too... Read More
In the world today, many people are further in debt... Read More
No matter how small your small business is, it is... Read More
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