If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Part of the power plan is making sure you have... Read More
You know your prospects need what you sell. You know... Read More
The Customer Analysis section of the business plan assesses the... Read More
I'll be the first to admit that I went a... Read More
Thankfully, most of us will never find out. That is... Read More
The modern Franchise business model and the much different business... Read More
You're pretty proud of yourself! After all, only four months... Read More
Over the years I heard the best way to learn... Read More
One of the first things you will need to set... Read More
Lance Armstrong this week won an unprecedented 7th Tour de... Read More
Here are some sound debt collection techniques that can be... Read More
When we speak of branding most of the time people... Read More
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During the California Recall Election, I was very interested. Without... Read More
If you own a mobile car washing, pressure washing or... Read More
If you are in the professional car care business you... Read More
Announcements can be handed out as a business cardAnnouncements can... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
All franchises must meet the legal definition of a franchise... Read More
If you interviewed business owners of failed businesses, a majority... Read More
1. Leadership Is Learned ? While many people appear to... Read More
When it comes to cost, how much can you afford... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Hew Hampshire car wash market. Well we have visited every... Read More
Franchisors of home based and mobile businesses need to carefully... Read More
I'll be the first to admit that I went a... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
We're birds of a feather, public relations and small business.... Read More
Many physical therapists in private practice have the appearance of... Read More
You bet a name is important. Many small business owners... Read More
It's just like a marriageTo expect a bank manager or... Read More
If you run a pressure washer business you need complete... Read More
Mobile carwashing is hard work, it is tough on the... Read More
If an organization lacks a mission statement, it is worthwhile... Read More
Ongoing support for a franchise system is omnipotent. A major... Read More
Don't you find that there are so many decisions you... Read More
I've got good news and bad news. The good news... Read More
When is it a good thing to say no to... Read More
This is the tale of two business plans with very... Read More
Sometimes when you run a business you feel as lonely... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
Q. I am a former pastor who left the ministry... Read More
Cash is the lifeblood of any business. As humans need... Read More
When do you need to get more involved with the... Read More
It is an American dream to own a business. But... Read More
Your on-line success is based on your efforts and yours... Read More
Commonly folks have asked me what the technical difference is... Read More
Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More
Achieving real success should be the goal of any good... Read More
The easiest way to lift profits is to cut the... Read More
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