If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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If you are a non-operator owner of many work trucks,... Read More
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If you're anything like me then you dislike with a... Read More
One of the primary concerns all small businesses have is... Read More
There are only a handful of car wash franchises in... Read More
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The Federal Trade Commission decided to sit down and revamp... Read More
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If you are a small business and qualify to participate... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
Take advantage of world politics today and start your own... Read More
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There's no question that hard work and a little luck... Read More
And is having a logo really that important?My answer to... Read More
Q: I really want to start my own business, but... Read More
1. Look Over Your Shoulder ? Of course, Punxsutawney Phil... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
In the heavy equipment cleaning business you can make good... Read More
Business card size works well for invitations to special events.What... Read More
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In a world full of complications sometimes we overlook the... Read More
If you own a small business, you should know that... Read More
When it comes to cost, how much can you afford... Read More
Q: Is the online world the best place to sell... Read More
Why does a good business relationship rely on having some... Read More
So often small service businesses fail to exploit niches, which... Read More
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Last week's question from Anthony R. on how to choose... Read More
Are you responsible for your results?What comes to mind when... Read More
The success of your business depends on your ability to... Read More
Would it help you as a real estate investor to... Read More
Running a small business requires many skills. However, to do... Read More
Q. I am a former pastor who left the ministry... Read More
If you are looking for a way to own your... Read More
There are only a handful of car wash franchises in... Read More
If you're organized, smart, capable and willing to work with... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Here are some important points to take note of if... Read More
The following tips have come from a wide variety of... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
In the first part of this article I put forward... Read More
Attorneys and Lawyers are ruining the franchise industry. It is... Read More
It's a strange anomaly.Most people who set out to start... Read More
You bet a name is important. Many small business owners... Read More
Aside from the fear of losing a spreadsheet or research... Read More
Concrete Roof Tile Business: During the 2004 summer season, storms... Read More
If you are a small business and qualify to participate... Read More
Sacred cows take a long time to die. We get... Read More
How is your pipeline structured?I assume most of you have... Read More
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