If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Achieving real success should be the goal of any good... Read More
So you want to get into the auto detailing business... Read More
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1. There Are No "gimmes" ? They count two-foot putts... Read More
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1. Everyone Makes A Difference ? Despite not letting him... Read More
Do you know what your genius work is? It's the... Read More
Tap these treasures of ideas. The best money you can... Read More
As a teenager I worked for my father's small business.... Read More
A successful joint venture marketing effort is the goal of... Read More
How to do itPeople skim through newspapers and magazines and... Read More
We all know that competition is an ugly word but... Read More
Here are just a few ways to increase and diversify... Read More
Having a successful business means also having a good working... Read More
Last week's question from Anthony R. on how to choose... Read More
What was your aim when you went into business for... Read More
When working properly, computers enable small businesses to make big... Read More
Early in my career, I wrote an article for a... Read More
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Bookkeeping?the "dreaded" word is something we all have to worry... Read More
What could Seinfeld possibly have to do with marketing a... Read More
There is a rather famous true story called "Acres of... Read More
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More sales and more profit. Isn't that what you want... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
If you are a small business and qualify to participate... Read More
If a customer owes your local business money, it's hard... Read More
As a practitioner and student of Small Business Marketing, I... Read More
Anyone in business today realizes both the natural dependency on... Read More
Remember those drawings from science class of how a lever... Read More
Traditional advertising methods are still being used for almost 90%... Read More
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As a franchisor I am always asked by new and... Read More
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