If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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An observation while returning home from a seminar: Getting away... Read More
My 16 year-old daughter said, "Gee Dad! You look just... Read More
Contrary to popular belief, small businesses can survive a crazy... Read More
Every business starts with an idea or a dream. To... Read More
No matter what kind of small business you have, you... Read More
Where do you find more customers?How do you compete with... Read More
Every home business has the same problem of how to... Read More
The single most important activity you can do in your... Read More
Last summer the FTC put forth a report and then... Read More
A few years ago, I visited Beijing for the first... Read More
According to the American Society for Aesthetic Plastic Surgery, since... Read More
Business owners rarely go into business to deal with the... Read More
If your home business is not performing the way you... Read More
So you want to start a business but you don't... Read More
It's just like a marriageTo expect a bank manager or... Read More
Every employee would like to earn as high a salary... Read More
E-mail and Internet use are integral parts of the typical... Read More
While driving through Pennsylvania farmland, you have probably noticed an... Read More
As the owner or an employee of a small-to medium-sized... Read More
All franchises must meet the legal definition of a franchise... Read More
Home based travel businesses are no longer the wave of... Read More
Many people ask how many graphs or charts they should... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
The employer / employee relations environment has been constantly evolving... Read More
In the summer, I can't drive two blocks without seeing... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
Last week we discussed the importance of performing an autopsy... Read More
Grow your Professional Organizer business by branching out into related... Read More
Everyone is talking about small businesses. In 1993, when it... Read More
As an Investment Representative you've worked hard to build trust... Read More
All franchises must meet the legal definition of a franchise... Read More
Expanding your business requires you to take a good hard... Read More
Most small business owners are faced with so many responsibilities... Read More
"The way to develop self-confidence is to do the thing... Read More
One of the most common issues that comes up for... Read More
Thankfully, most of us will never find out. That is... Read More
My clients and many of my readers are small and... Read More
As a franchisor I am always asked by new and... Read More
What is a Family Business? A family business is basically... Read More
When it comes to cost, how much can you afford... Read More
Over regulation of small business is so intense it is... Read More
Manufactured and Mobile Home owners know that the weather this... Read More
Everyone loves a good story. Whether it's the story of... Read More
What is a guru?A guru is a teacher. A mentor.... Read More
Everything starts with a business plan: If you don't have... Read More
You've heard it before; we're living in an information age.... Read More
As you may already know, asphalt paved parking lots do... Read More
If you plan to do business online, then your website... Read More
One of the major complaints in the QSR Quick Service-Fast... Read More
Small business owners can relieve a lot of their own... Read More
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