If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Researching information for a recent business plan, I came across... Read More
Here are just a few ways to increase and diversify... Read More
Every employee would like to earn as high a salary... Read More
I have a confession to make. My name is Caroline... Read More
You've probably heard the statistic that 95% of small businesses... Read More
One of the simplest ways to expand your marketing efforts... Read More
My colleague, Jane, recently lamented to me an all too... Read More
Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More
Most small business owners are faced with so many responsibilities... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
Pity parties are nothing new. In fact, we do it... Read More
Sacred cows take a long time to die. We get... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
You've been meaning to tend to the administration part of... Read More
Free money! Receive up to $25,000 that never has to... Read More
When you feel like you're always busy working on your... Read More
Maximum efficiency in the cleaning industry is a key to... Read More
Passion. Passion alone can make your business successful. As an... Read More
Tap these treasures of ideas. The best money you can... Read More
One of the biggest fears people have about starting a... Read More
Most small business owners seek advisors who can help them... Read More
Seventy percent of US households use the web when shopping... Read More
Here are some sound debt collection techniques that can be... Read More
Washing the exterior of a truck. Sounds easy right? Well,... Read More
COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More
What could Seinfeld possibly have to do with marketing a... Read More
How do you sponsor an event and get personal introductions... Read More
During the California Recall Election, I was very interested. Without... Read More
There are almost as many opinions and views on marketing... Read More
Most folks in the pressure washing business are happier to... Read More
Would you rather have one good client paying you five... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
The Federal Trade Commission decided to sit down and revamp... Read More
If you intend to franchise your company you will need... Read More
Last week's question from Anthony R. on how to choose... Read More
You bet a name is important. Many small business owners... Read More
Business owners rarely go into business to deal with the... Read More
Why should you describe your business to others in 5... Read More
Summer is a time for the outdoors, for that well-deserved... Read More
The FTC, Federal Trade Commission, is considering modifying the franchise... Read More
A top executive called up me late in the night.... Read More
Cash is the lifeblood of any business. As humans need... Read More
You can't imagine how many people ask me how I... Read More
And is having a logo really that important?My answer to... Read More
When we speak of branding most of the time people... Read More
Most pressure washing companies never look into some of the... Read More
Many experienced auto detailing professionals who have started out using... Read More
Service Cleaning Businesses must maintain their equipment in order to... Read More
Most business owners know when they need an accountant, but... Read More
Outsourcing is the strategic use of outside resources to perform... Read More
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