If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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First, we need to define the different kinds of skip... Read More
Office support services can range from basic data entry to... Read More
Running a small business requires many skills. However, to do... Read More
So it's time to invest some finances into advertising your... Read More
Support is critical for your small business survival. You may... Read More
Disclosure laws in franchising are suppose to help the consumer.... Read More
When is advice free and when should you charge for... Read More
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Never underestimate the power of perception! Perception plays a major... Read More
In the summer, I can't drive two blocks without seeing... Read More
Achieving real success should be the goal of any good... Read More
How do we keep track of our business deals?If you... Read More
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It is an American dream to own a business. But... Read More
As an Investment Representative you've worked hard to build trust... Read More
The Franchise Group at the Federal Trade Commission in all... Read More
What kinds of things effect mobile service businesses P and... Read More
And is having a logo really that important?My answer to... Read More
If you're looking for start-up capital for your business, but... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
Tammy, a skilled and gifted horticulturist, called me to discuss... Read More
Buyers want both online and local information about where to... Read More
What image do you and your people portray to your... Read More
When you feel like you're always busy working on your... Read More
The single most important activity you can do in your... Read More
One of the critical success factors for service-related businesses is... Read More
You see it often in large shopping complexes. Customers seem... Read More
Your business is only as good as the number of... Read More
Senior citizens are generally not a large marketing segment for... Read More
Just when the entire state was kissing Wichita goodbye, economically... Read More
Providing high quality customer service is a must for any... Read More
If you are a small business and qualify to participate... Read More
A suggestion box is a really good idea for your... Read More
As a specialist in getting restaurants open, it is surprising... Read More
Small business success is very similar to learning to walk,... Read More
Traditional advertising methods are still being used for almost 90%... Read More
Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More
If you intend to franchise your company you will need... Read More
It behooves every professional mobile auto detailer to stay up... Read More
Today required franchise disclosure documents are over 200 pages generally.... Read More
In the first article we mentioned the main characteristics that... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
Thankfully, most of us will never find out. That is... Read More
There is a continual trend we are seeing which I... Read More
-- The One Pager Shortcut Series --An effective and compelling... Read More
The start of a new year is a time for... Read More
Don't you find that there are so many decisions you... Read More
How often has someone thought of starting a business based... Read More
Should your business have a toll free number for customers... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
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