1950 ranch remodel exterior additions on raised ranch homes griffey remodeling bathroom bump out log home additions .. Chicago Drug testing

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business ? to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:

Not to look so small - Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, "Small-time vendor!" to your potential clients ? and you'll be similarly compensated.

To increase your chance of getting venture capital or selling a business ? If you present a thorough business package, including marketing materials and graphics, your business will look more complete.

To attract more clients ? Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.

To brand yourself ? If you're a consultant, you need a logo in order to build an image and a brand that's bigger than just yourself.

To convey that you are established ? A logo and professionally printed materials show that you are committed to both your business and to your clients.

To give clients a sense of stability ? You may not have been in business "Since 1908", but if you've invested in an identity, you're much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important "trust" factor.

To be more memorable ? Forty percent of people better remember what they see better than what they hear or read. So having graphics associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services.

To explain your company name ? If your company name contains a little-known word or an acronym, the logo gives visual clues to its meaning.

To endear your company name to your clients ? A difficult-to-pronounce or -remember company name may make it difficult for your clients to hire you. When potential clients have the need for your services, they can't recall who you are! But if you reinforce the name with interesting, compelling graphics, they're more likely to remember that hard-to-recall name, and to pick up the phone and hire you.

To explain an unusual line of business ? If your business is nontraditional, or in a hard-to-explain industry, a logo can help to explain exactly what it is that you do.

To show what practices differentiate you from your competition ? A well-designed logo can have many subtle meanings, and it can begin to tell the story of how you do business ? what special practices make you stand apart from the competition.

To stand out in your field ? A well-designed logo and an identity system can put you far above the competition, especially if they are paired with a strong marketing program.

In some industries, a logo is just expected ? In the creative services industry, especially, having a logo is an industry standard.

Lastly, do it for yourself! ? To show your commitment and for the sense of personal pride it will add to your practice.

These are just some of the benefits of having a professionally designed logo. If your business could use the kind of boost that having a logo provides, then contact us today for a free estimate!

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit:

Logo design at http://www.elf-design.com

In The News:

Creating a Paperless Office

When working from home, it is usual to find that... Read More

A Small Business Consultant Can Help in Many Ways... But One Thing He Can?t Provide

A consultant must remember that the business belongs to the... Read More

To Buy Or Not To Buy: Lawn Mowing Business

TRUTH IN THE LAWN MOWING INDUSTRYWe do not wish to... Read More

Financial Dose for Business

The goals of businesses have undergone much evolution from the... Read More

Franchises Offer Shortcuts, But Not Control

Q: I will be retiring this year at age 60... Read More

10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature

10 Best Practices to consider as your SBIR negotiations approach... Read More

You Are Invited

Business card size works well for invitations to special events.What... Read More

The Game Plan ? The Difference Between Small Business Success And Failure

It is an American dream to own a business. But... Read More

10 Ways to Start a Business on a Budget

If you've been thinking about starting a business, but are... Read More

De-Ionization Decisions in Mobile Car Washing

Many mobile car wash operators would like to add de-ionized... Read More

Basic Psychology of Franchisee Ownership and Expansion

If you are a franchisee of a large franchise system;... Read More

Franchisor; Ongoing Support and Ideas

Ongoing support for a franchise system is omnipotent. A major... Read More

Do You Want Your Own Fully Programmable ERP? - Part 3

Continuing from the second article:6. About the aground mathematical model,... Read More

Business Scents - Do They Work?

You see it often in large shopping complexes. Customers seem... Read More

Old Data in Database Marketing Software

Database Problems in MarketingI have been working on a direct... Read More

Business Success - The 42 Greatest Business Tips

What does it take to grow a business and run... Read More

Cash Flow: Why Chaos Equals Poor Cash Flow

Recently one of my customers told me the chaos swirling... Read More

Building Marketing Momentum For Your Small Business

The success of your business depends on your ability to... Read More

Justice In Action

During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More

Home Based Franchise Case Study

Here is an interesting case study of a company, which... Read More

What is your Motto?

Company mottos can easily be printed on a business card.Sometimes... Read More

Real World Accounting for Small Business Owners

If you're like me, you love accounting. It's so fascinating... Read More

Do You Own Your Business Or Does It Own You?

What was your aim when you went into business for... Read More

Finding the Right Virtual Assistant for Your Small Business

Articles abound advising the business community how to properly screen... Read More

How to let go of your EGO

When does your ego get in the way?Let's go back... Read More

deco lighting induction led outdoor lighting fixtures Pete's produce ..
deco lighting induction led outdoor lighting fixtures Pete's produce ..