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Using Holidays to Put Some Extra Cheer in Your Cash Box

No matter your age or station in life, we all look forward to holidays. They give us a reason to decorate, celebrate, and most of all, spend.

Think back to any of last year's holidays. Did you buy some new decorations? Probably. Did you plan a party or host a dinner? Likely. Did you buy gifts or take advantage of special sales and promotions? Undoubtedly!

Well, instead of being on the spending end of this year's holidays, why not turn the tables and put on a promotion of your own? During the fall and winter holidays especially, people are jolly, joyous, and a little more willing to open their wallets. Of course, no honest person wants to take blatant advantage of people and their money, but for those who are already ready to buy, why not take advantage of the season by giving them a special deal?

If you have a brick-and-mortar shop, why not have a holiday open house? These events are obviously more common from Halloween to New Year's, but have you ever though of holding this kind of party at your store for the 4th of July? Advertise free refreshments, music, and giveaways, and people will come in droves, no matter what holiday it happens to be. At the very least you'll have a good time showing others a good time, and you'll probably make a lot of extra sales. If holding such a bash requires you to stay open a little later, why not? After all, 'tis always the season to please.

If your business has its only home on the Internet, put some festive touches on your web site. Try decorating it with lights, fireworks, or other festive delights. Play some holiday music, or offer free holiday sounds or screen savers for those who stop by (if you do this, you might want to register your download site with search engines to make sure people can find it). People love to decorate their home or office computers with the free stuff they find online, so why not join the club?

Another fantastic way to use holidays for marketing is to send out festive cards to your current and past customers. Wish them a happy holiday and thank them for their business. If possible, have them hand-signed for a personal touch. Be sure your company logo appears somewhere on the card.

During the Christmas season, why not buy some attractive but inexpensive tree ornaments or other decorations, and stamp them with a small version of your company logo? Offer them free to those who make purchases, or sell them at your counter (or on your site) for a ridiculously low price. People tend to keep and collect decorations over the years, so your cheap little ornament is bound to make a lasting impression.

Whether it's Halloween, Thanksgiving, Christmas, Easter, or Ant Farm Harvest, holidays offer a great chance for your business to show its stuff. Let people see your kindler, gentler, jollier side and have a little fun with your promotions. When January rolls around again, your bottom line will be glad you did.

Meredith Pond has been writing marketing copy since 2000. She personally writes your classified ad or sales copy at any time of year! New lower prices and personal service at http://www.CheapWriting.com

In The News:

NASA launched a spacecraft Tuesday night on a mission to smash into an asteroid and test whether it would be possible to knock a space rock off course if one were to threaten Earth. The DART spacecraft, short for Double Asteroid Redirection Test, lifted off from Vandenberg Space Force Base atop a SpaceX Falcon 9 rocket.
The federal government is embarking on a new attempt to explain the unexplainable.
NASA's Double Asteroid Redirection Test (DART) mission, the world's first planetary defense test mission, is scheduled to launch early Wednesday morning.
The historic November 2021 partial lunar eclipse stunned viewers around the world on Thursday night.
A partial lunar eclipse will take place on Thursday night and into early Friday.
A prosthetic-tailed dolphin named Winter that starred in the "Dolphin Tale" movies died Thursday evening at a Florida aquarium despite life-saving efforts to treat a gastrointestinal abnormality, aquarium officials said.
Four astronauts returned to Earth on Monday, riding home with SpaceX to end a 200-day space station mission that began last spring.
If you don’t want to believe tech companies at face value, take your privacy into your own hands
A U.S. survey of astronomers puts the search for extraterrestrial life at the top of their to-do list for the next 10 years.
National Aeronautics and Space Administration's (NASA) Hubble Space Telescope is in safe mode yet again.
Climate change may impact the production of corn (maize) and wheat as early as 2030, according to NASA researchers.
Humans introduced a new life form to outer space on Friday as NASA astronauts harvested the first ever chile peppers onboard the International Space Station.
The Northern Lights may be visible just in time for Halloween.
On Thursday, the sun released a significant solar flare toward Earth, peaking at 11:35 a.m. EDT, scientists say.
A good cleaning goes well beyond just the screen. If that’s all you’re focused on, you’re making an expensive mistake that could take years off your TV’s life.
The scale presented contains seven levels that NASA said are "reflective of the winding, complicated staircase of steps that would lead to scientists declaring they’ve found life beyond Earth."
The San Diego Zoo Wildlife Alliance announced Thursday that two female critically endangered California condors had successfully hatched eggs without the help of male condors.
NASA is now targeting February 2022 for the launch of its powerful Space Launch System (SLS) rocket.
The U.S. military launched three suborbital rockets this week from NASA's Wallops Flight Facility in Virginia.
As cooler temperatures move over the eastern U.S., the West is forecast to see heavy rain and mountain snow, including what's known as a "bomb cyclone" near the Northwest.

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