When you hear the word "success" does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and how you'll know when you've achieved it?
What's the definition of success for your business? Most small businesses are selling their time and expertise to deliver a service to their clients. So the question I want you to reflect upon is this? "What does success look like?"
Now before you start answering with responses like, "I'll do $X Million in sales this year." ? STOP! That's not what I meant. The question is? "What does success look like for your client(s)?" Remember, your clients? Isn't it generally fair to say you're in business to provide a service to your clients? When you do it right, what does it actually look like for the client?
Don't get me wrong. I understand that we're in business to make money ? to make a living for ourselves. But that's rarely enough in life. Most of the service providers I know love working with and servicing their clients. If you focus on taking care of that, the rest will almost certainly take care of itself. So what does success look like for the client when you do it right?
Spend some time and clarify success for your service business. What are you passionate about? What is it that you're trying to do for your clients? What difference do you want to make? What do you "love" doing for them? What is it that they will have or be able to do because they bought your service from you?
This definition covers a broad range of issues for you and your business. All aspects of your business must be working well together to achieve this success. Be as specific as you can.
Now, if you really want to make this a valuable exercise for your business, then I challenge you to take the results of your own brainstorming and sit down with a few of your best client(s) to see what they think and get their input.
I think you can see that this type of reflection goes beyond listing your services or the results of your services. This is not, "I'm providing marketing and business growth services to help my clients' realize greater return on their marketing investments." Instead, let's get down to, "Clients won't have to struggle with their marketing efforts, wondering how they're going to get more clients. They will be able to easily generate a consistent supply of high-quality leads and convert them into more business so they can focus on what they love doing ? servicing their clients." See the difference?
For most small business owners I've known and worked with, owning their own business is a "dream." Unfortunately, if they're constantly stressed about how and where to find more business, then their "dream" may become their "worst nightmare."
Success then for my clients means helping them put a more systematic approach in place to ensure they're constantly generating leads and converting them into more business so they can realize their "dream."
When you clarify success in this way, you'll be able to devote your attention to continuously improve what you do and how you deliver your services to your clients. You'll be motivated to ensure you're delivering that value to your clients and not just doing what you always do so the clients will pay their bills. With success clarified, you'll be able to ask yourself, "How is what I'm doing today contributing to delivering success for my client?" And here's the real kicker ? because of your focus on your clients' success, expect to see more success for your own business!
(c) - Kevin Dervin, KPD Marketing
About the Author:
Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.
Find Kevin's Kansas City based KPD Marketing practice at http://www.proven-small-business-marketing-solutions.com and subscribe to his free ezine called ABCD Grow.
Mercedes Benz s500 rentals Salem ..What was your aim when you went into business for... Read More
Some marine biologists feel that the concentration of dead marine... Read More
We have all seen the mobile washing units cruising our... Read More
Where do you find more customers?How do you compete with... Read More
Rule 15C211Under SEC Rule 15C211, a U.S. securities broker or... Read More
The Dynamics of Daylight Savings Time changes the way we... Read More
Last year, trillions of dollars transferred hands on the internet... Read More
Starting the blind cleaning business is one of the best... Read More
Whether it has been thrust upon you by external market... Read More
Small business success is very similar to learning to walk,... Read More
Do you promote yourself as offering prompt, reliable and quality... Read More
Why does consistency in the message have an effect on... Read More
When deciding to host a fundraiser for your company or... Read More
The story is told of a tiger chasing some goats... Read More
Search Engines account for almost 90% of all web traffic!In... Read More
Here are some sound debt collection techniques that can be... Read More
As a practise gets larger & larger the associated problems... Read More
It is an American dream to own a business. But... Read More
People will always stress that having a well researched business... Read More
How far can you go based on your relationship with... Read More
Articles abound advising the business community how to properly screen... Read More
A career coach could be simply defined your job seeking... Read More
For really tough boat hull cleaning you will need to... Read More
Most doctors never distinguish the difference between customers and patients.... Read More
Remember those drawings from science class of how a lever... Read More
Dowagiac cheap limo service ..The last time I spoke and went into a bit... Read More
Incredible as it sounds, you have a goldmine of free... Read More
If small business had no important outside audiences, it wouldn't... Read More
If you really want to earn more money with your... Read More
You can make your trade show experience much easier by... Read More
When is the Chamber ideal for your business?Joining a Chamber... Read More
Do you own a franchised business? Over 400,000 franchised businesses... Read More
The choice of financing is an important determinant of whether... Read More
If you are worried about how many different business cards... Read More
The FTC Franchise Rule maybe changed, as the Federal trade... Read More
KEEPING INTEREST HIGH: Supervision is key to the success of... Read More
What are the best methods for keeping a good business... Read More
If you're organized, smart, capable and willing to work with... Read More
One thing I have noticed in my travels to different... Read More
Pet Transportation Services are needed as the number of pets... Read More
Marketing is one of the four corner-posts of a solid... Read More
Small business success is very similar to learning to walk,... Read More
How many "get rich schemes" have you joined? Or have... Read More
Cleaning the trailers towed by big trucks is not easy,... Read More
Most small businesses will not even try to advertise on... Read More
Thinking of starting a business on line? If so there... Read More
As you reflect on this year and prepare for next... Read More
Passion. Passion alone can make your business successful. As an... Read More
SBIR vs. STTR: If you are participating in the SBIR... Read More
Someone new to business ownership recently told me, "Before I... Read More
Small Business |