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Alliances: Drawing The Line

How far can you go based on your relationship with an alliance partner?

The imaginary line you draw in the sand will let you know when an alliance is getting close to failing. I would suggest setting the line a little higher than the disaster point. As a matter of fact, the line should sit around the seventy-five percent position. This way you can work with the partner before the relationship dips too far down. A partner that experiences lulls in sales may be a fairly normal occurrence, but when it is compounded by lack of communication and lack of marketing, you know that something else is the underlying problem.

Alliances and partnerships are simply a way for you to market your goods and services. They will always have lulls and marketing efforts will sometimes be lax. If you take the time to monitor all the details and be consistent with your support, then the alliance partner will not feel that you have over-committed with other partners, and they will still feel that they are important. You should also remember that having a service level agreement in place to define sales, marketing efforts and first rights of refusal will add to a successful alliance. You must remember that you are the expert in the field and that they will rely on you for help and support

A word of caution when it comes to support: You should always support the customers of an alliance partner. You should always monitor the amount of support you give to each of your alliance partners. You should always educate partners that need more help than others. There always needs to be a number of touch-points in order to be aware of a potential failure.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

Scientists have discovered a stellar system where the formation of planets might take place in dust and gas rings within a “warped circumstellar disc around multiple stars.”
A Texas city released nightmarish video this week showing piles of ants floating in floodwaters caused by Tropical Storm Beta.
Damage to coastal areas in Alabama and along the Florida Panhandle has been revealed in new aerial imagery.
Photos of a baby gorilla and its mother have gone viral after the mother was spotted cuddling the miniature mammal.
When a shark attacked her husband during a snorkeling trip in the Florida Keys, his pregnant wife didn't think twice, jumping out of a boat to pull him to safety, a sheriff's deputy said.
In an Atlantic hurricane season that's broken records, a tropical system managed to come back to life a week after hitting Bermuda.
Enceladus, Saturn's mysterious moon that could support life, may be more geologically active than previously thought, according to a new study.
An asteroid will have an "extremely close encounter" with Earth on Thursday, when it flies by the planet at a distance of fewer than 20,000 miles, according to the Virtual Telescope Project.
An invasive bug is spreading in the Northeast and sparking serious problems for apple orchards, with some orchard owners saying they are dealing with thousands of spotted lanternflies a day.
The devastating storm surge from Hurricane Sally that swamped the Gulf Coast last week has left thousands of starfish washed up on one beach in Florida. 

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