Better Web Site ROI
How to increase your business profitability by hundreds of percent
Websites are ubiquitous these days and everybody is trying to get a better web site ROI. With millions upon millions of sites all trying to appeal to the same traffic, what can you do to improve your web site ROI?
What's In A Name
You can use Google Adwords to very quickly and cost effectively improve your business profitability by a significant amount - hundreds possibly thousands of percent. It all depends on where your site is starting from.
How?
Great question, you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).
But what's in a name?
Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).
After the headline, the next thing that prospects eyes are drawn to is...
Yes you've guessed it - your name - your URL!
But what can I do with my URL I hear you say?
Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to www.pdqprospects.com for example.
Hundreds of percent more profitable?
There is nothing stopping you using as many domain names as it takes to give you a better web site ROI.
We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names.
These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits and your results are equally applicable on and offline, whatever grabs attention online giving you a better web site ROI will do likewise in offline advertising media.
We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were statistically significant and waiting for a larger sample was a moot point - we knew we had a winner.
Pop Quiz
One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:
Which of the above domain names was the winner and which do you think was the loser?
Well, the results are as follows from worst to last:
My thanks to Jonathan Stanley once again at www.TalkingLeadership.com for allowing me the use of this example.
And what else can you do with your text?
And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION?
And then there is subdomains or even appended directory names.
All it takes is a little creativity and you'll find a much better web site ROI!
Tom O'Brien is a certified Google Adwords Campaign Management Professional and helps web sites get better ROI. For further tips/tricks on using Adwords effectively, visit: http://www.pdqprospects.com/index.html
Culver prom limo ..A website is lifeline of internet home business. In order... Read More
There have been many significant changes to the face of... Read More
If you're fairly new to the Internet scene, you may... Read More
Knowledge is power.And undoubtedly, it is the key to making... Read More
The art of turning website visitors into paying customers depends... Read More
So you want to take a look at a real... Read More
When you purchase a new item from a Yahoo! Store,... Read More
So you have a good idea for a business and... Read More
Q1.Why would I need a web site? A1.- Improve my... Read More
In about the Time it takes to Watch a Reality... Read More
Are bloated images slowing down your web site and causing... Read More
We've all seen those messages on some websites warning not... Read More
Think up a name and check if yourname.com is available.... Read More
In this day and age most businesses consider having their... Read More
I'm a freelance programmer and somehow I managed to get... Read More
One of the best tools you have as a webmaster... Read More
The cost of setting up a web site is dirt... Read More
In the region where my company is located, South Bend,... Read More
Although there are significant differences among the various types of... Read More
One of the things that many people overlook when building... Read More
We are clearly well past the innocent "golden age" of... Read More
It is an undeniable fact that not everybody is keen... Read More
Alternate medicine finds its own place in the hearts and... Read More
It may come as some surprise to a traditionally off-line... Read More
Some left shoes are in isle 5, while the right... Read More
Wood Dale limo ..A lot has changed in the way sites are optimized... Read More
The first thing you will have to deal building your... Read More
A while ago one of my clients approached me and... Read More
Webmasters deal with a myriad of complex design challenges every... Read More
Better Web Site ROIHow to increase your business profitability by... Read More
Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More
Three way linking and concerns.For many years SEO experts were... Read More
Dan Kennedy once said that if you can't make money... Read More
Many websites I come across don't have a single link... Read More
If you don't have a web site yet, are thinking... Read More
Everywhere you look these days, people are telling you that... Read More
There are millions and millions of websites on the Internet.... Read More
One of the best tools you have as a webmaster... Read More
"I don't sell anything online, I don't advertise online, in... Read More
You've just finished congratulating your marketing team. After six months... Read More
Setting up a website is the very first step of... Read More
Your site is fast and getting traffic, but conversion rates... Read More
So your prospect, Mary, is sitting at the computer reading... Read More
When web content gets discussed on webmaster bulletin boards, the... Read More
When you take a look at the most visited sites... Read More
"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More
There are many different traffic analysis tools, ranging from simple... Read More
URL rewriting are major needs for your sites that produce... Read More
One of the most important parts of establishing a new... Read More
While most marketers are beginning to understand the critical importance... Read More
Web Development |