Home
>
Web Development
>
Do This One Thing to Create a Powerful Product-Selling Web Site

Do This One Thing to Create a Powerful Product-Selling Web Site

Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly.

Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.

1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your Web site solves their problem, and it has a lot of information that will help your visitors.

2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forget the large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) on the side or top to lead your visitors to different pages. You may name them: seminars, teleclasses, free articles, archived past eMagazines, products page, testimonials, and how to order page.

3. Send an email survey to your potential buyers to skyrocket your Web sales. Ask them, which titles and benefits would make you want to buy? If you have a service, ask them what the number one question they have about Web marketing is. From their feedback, make every word count on every Web page. Dramatic headlines with specific benefits lure visitors to read, then buy.

One author changed his copy from "Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips" to "How to Buy a Car at $50 Over Dealer Cost." He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more than the other benefits he offered. When he changed the title, sales increased by over 300% in 48 hours.

4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others, like myself, write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy.

Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out the site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.

5. Check out all the rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products?

Check your offer. Did you include a free bonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout--how you lead the prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test the use of color, type style, and copy.

In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board.

6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your "gold" in seconds. At the end of each free article your offer include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place.

7. Don't worry about being high in the search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to the search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.

You don't need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, targeted, repeat buyers.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

===============Mbr< Email her at http://www.bookcoaching.com or http://www.bookcoaching.com Phone: 619/466-0622 -- Orders: 866/200-9743

one time home cleaning Highland Park ..

In The News:

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.

VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.

A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.

Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.

A new sophisticated PayPal scam sends legitimate-looking emails from official PayPal addresses, using phone numbers instead of links to convince victims to download remote access tools.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The innovative Kara Pod device extracts moisture from air to create mineral-rich water and brew coffee, featuring UV sterilization and compatibility with Nespresso pods.

Gov. Hochul unveiled New York's nuclear power plant project to power a million homes, which faces permit challenges while promising jobs and a cleaner energy future.

SAFE introduces Aerie, an underground luxury bunker combining high-end living with advanced security, wellness amenities and interactive walls simulating panoramic views.

A Facebook scammer posing as Elon Musk tricked a victim with promises of a Tesla and $250,000, requesting gift cards that become untraceable once the codes are shared.

Experience hands-free golfing with the Robera Neo smart caddie that uses AI to follow you, navigate obstacles and carry your clubs with GPS course mapping.

Cybersecurity alert: 16 billion passwords exposed in massive credential database affecting major platforms. Protect your accounts with password managers

The innovative BeBot robot uses electric power to remove pollution from shorelines, covering 20-30 times more area than manual collection while preserving wildlife.

A new ClickFix campaign targets macOS users with fake Spectrum support sites, tricking victims with CAPTCHA failures to paste commands that install information-stealing malware.

AI-powered autonomous trucks from Plus Automation are being tested across the U.S., Europe and Asia to solve logistics challenges while facing regulatory hurdles and labor concerns.

Your health information might feel private and secure with your doctor, but the reality is far more complicated. Data brokers collect a wide range of sensitive health data, from diagnoses and prescription details to personal identifiers, and sell this data to marketers, insurers, and other third parties.

Kepler Robotics has officially introduced its Forerunner K2 "Bumblebee" humanoid robot at the SAIC-GM automotive plant in Shanghai, marking a significant moment in the real-world deployment of advanced robotics.

Scammers never seem to be running out of new ways to try and get their hands on your money – and lately, they've been getting sophisticated.

Thirty people were injured and killed, though the exact number remains currently unknown, when a suicide bomber blew himself up in a Damascus church.

Unexpected password reset alerts signal potential hacking attempts or phishing scams. Learn how to respond and establish stronger security measures for your accounts.

A historic electric airplane flight landed at JFK with passengers, marking a milestone as Beta Technologies demonstrates the practicality and efficiency of electric air travel.

The Chaos ransomware group breached Optima Tax Relief in a double-extortion attack, stealing sensitive customer case files and corporate documents with personal information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The first human brain-computer interface by Paradromics was completed in 20 minutes, featuring microelectrodes to help paralyzed individuals control computers with thoughts.

Do This One Thing to Create a Powerful Product-Selling Web Site

Web Development