It's no secret that writing and publishing helpful articles is one of the best ways to promote your business. Writing articles can:
Writing articles for local business publications, trade magazines, newsletters, and Web sites that reach your target audience can be a powerful piece of your marketing plan. But following through can be more difficult than it sounds, as many people hate writing or have a hard time just figuring out where to begin. Plenty of business owners and marketers hire outside firms or freelance writers (like The WriteShop, www.writeshoponline.com) to write articles for them, which can be a time-saving solution. But if you want to write your own articles, it can be tough to know where to begin. These five tips may help you stay focused and get the job done.
1. Narrow your topic. In each article, be sure to address only one main idea -maybe you focus on one problem your readers have, or one solution that may work for them. Trying to cover too many topics in one article just causes confusion. Whenever you find yourself going off on an unrelated tangent, turn that tangent into another, separate article for future use.
2. Write in conversational style. Keep your audience in mind and try to write for them the way you'd speak to them. For most business writing, an informal, conversational style is preferable, especially if your article will be published on the Web. Remember that you want your article to be accessible and understandable for your target audience. Shorter sentences and language that is easy to grasp quickly will have better results than long diatribes full of words that require a dictionary.
3. Offer genuine, helpful information. While your articles are tools to help market your business, they are not advertisements. Don't fill your articles with promotional material about your company, or your readers will quickly lose interest. Instead, offer them real insight, tips, or advice that shows them you know what you're talking about. Their interest in your company and what you can do for them will come; but for the sake of your article, focus on providing information they can use.
4. Be brief. Especially when writing for the Web, brevity is crucial. Before sending any article for publication, read through it several times and cut out any unnecessary words. For instance, the word "that" can be eliminated in most cases. Make sure every word counts, and every sentence is meaningful and helpful for communicating your main idea.
5. Distribute, distribute, distribute. Finally, writing an article doesn't do any good unless you get it in front of your target audience. In addition to publishing your articles on your own Web site or in your newsletter, consider sending them to publishers of print and electronic newsletters, and submit them to Web sites that publish articles on your topic. See the Resource Box below for ideas of specific Web sites where you may want to submit your articles. And remember to always include your contact information so that readers will know how to reach you.
Hopefully, these tips will get you on your way to publishing plenty of articles that will get noticed and yield results. But if you'd like even more direction to get you started, contact The WriteShop for information about our inexpensive special report, "Article Starter: A Resource Guide to Writing Business Articles That Get Results." E-mail us today at info@writeshoponline.com.
Nancy Jackson, owner of The WriteShop, helps companies better market their products and services with powerful written communications including Web content, newsletters, brochures and publications. Subscribe to her free monthly newsletter at info@writeshoponline.com.
car service from Midway Anna ..The sources of inspiration are all around us, in the... Read More
Knowing exactly what an editor wants.Unfortunately, many new writers struggle... Read More
The ezine article is of major importance to the world... Read More
Marketing on the internet can be a costly procedure, especially... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Now that you know the secrets to writing great articles,... Read More
Do you know one of the most powerful marketing techniques... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
Article marketing-the simple act of writing one 400 word article... Read More
Good technical articles are challenging to write. They're time-consuming, demanding... Read More
Although this may sound like a funny metaphor, if you... Read More
Now that you see that articles are the number one... Read More
Articles are a fantastic source of links and additional traffic... Read More
Still following along on the Copywriter's Crash Course in article... Read More
SEO writing is very different from content writing, article writing,... Read More
Speak to an Audience that Reaches across the GlobeAs a... Read More
As an article author, sometimes you can only pull so... Read More
One of the most tried and true methods of self-promotion... Read More
Have ever wished that there were a formula for crafting... Read More
Looking for another no cost promotional tool? Your fee will... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
If you want to increase the amount of visitors to... Read More
Do you know the difference between simultaneous article submissions and... Read More
If you are using articles to promote your business then... Read More
Are you ready to become an internet marketing expert? Are... Read More
bmw rental chicago Verona ..Most all ezine publishers need fresh content. Article writing is... Read More
For me, to decide to start a home business was... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Having an article published is one of the fastest and... Read More
How to write an informative article?The following tips can help... Read More
Why do so many internet marketers waste their time on... Read More
It is important for all webmasters to realize that if... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
Do you know the difference between simultaneous article submissions and... Read More
One of the best ways to build credibility and promote... Read More
The first twenty-five words of your article are the most... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
When I started Ezine-In-A-Box I wanted to help people publish... Read More
Gasp! I can hear it from the purists now: Matt... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
Marketing on a budget is tough. This is a universal... Read More
Many successful authors close their mind to learning HTML because... Read More
Writing and distributing articles on the internet is one of... Read More
Write articles, be recognized as an expert, drive a surge... Read More
When writing articles for publication, it is important that you... Read More
Content is an important component of your web site. Learning... Read More
I am often approached and asked, how do I write... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
Article Writing |