There are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well. But one method used by a growing number of webmasters is that of building link popularity through the syndication of original articles. Syndicated articles are becoming increasingly popular because article syndication builds permanent links from many different, topically related, keyword rich pages. There are several steps one can take in order to ensure that an article is syndicated as much as possible, and that the links from those syndications are of the highest quality.
1) Write High Quality Articles
The amount of syndication an article receives is directly proportional to the demand for that type of article. Higher quality articles will prove more valuable to webmasters looking to reprint articles. Perfect spelling and grammar are requisite in order to ensure the widest syndication possible. Webmasters will be more inclined to reprint well-researched and well-written articles. Most articles are not of the highest quality, so a higher quality article will stand out significantly.
Articles should be more than simply a place to put a link in a resource box. The goal of article writing should be to make the article itself interesting. An interesting article can be syndicated on websites with high traffic and PageRank. Increasing article syndication will cause the link in the resource box to be copied by many Web sites.
In addition to building more links with higher quality articles, webmasters will find that quality content articles will result in an immediate traffic increase to a site. An article that is appealing to readers will naturally attract a large readership. The more readers an article has, the more likely those readers are to click on the link in the resource box.
2) Manually Submit to Related Sites
Another technique used by many webmasters to increase an article's syndication is to submit articles to related sites. The best syndications and links come from quality sites in a specific niche, not simply article banks. For example, there are many Web sites that will only accept business-related articles. Any webmaster of a business-related website looking to build link popularity should write an article concerning business and submit it to these sites. Potentially, other business sites could take note of a high quality business article and syndicate it on their sites (which are all related under the unique subject of business). Doing this will build topically related links which can improve a Web site's search engine rankings dramatically.
3) Write a Compelling Title
Articles have to be interesting in order to get the readers to scroll down to the resource box, or inspire webmasters to reprint the article on their Web site. The best way to draw a wide variety of readers is to have a compelling title. Catchy titles and sometimes even controversial titles can draw more readers. Coupling a compelling title with a high quality article is an excellent way to attract readers specifically looking for articles to syndicate.
Article topics should also be interesting. If a website is focused on a specific subject, an article about an interesting element of that subject will be syndicated more than a general article. For example, there may be hundreds of available articles about mortgage refinancing, but how many articles focus on ways financial advisors will try to manipulate someone seeking to refinance?
4) Stay Organized
Time should be taken when finding article sites to submit to. There are many Web sites that have large lists of article sites that accept submissions. A good technique is to submit articles to all of the article sites in a list and check later to see if those articles have been syndicated. Searching for the title of the article submitted in quotations on Google will show where exactly it has been reprinted. Backlink searches on MSN and Yahoo! can also be helpful. Building a solid list of verified article sites can help maximize article syndication and also time efficiency.
Some article sites only accept submissions via e-mail. Some SEOs shy away from e-mailing articles because it is more time consuming and often involves the creation of a biography and picture submission. E-mail submission article sites however are often more inclined to only reprint articles of high quality, and thus these types of sites' articles are often widely syndicated.
5) Write a Killer Resource Box
The heart and soul of a syndicated article is its resource box. The anchor text and link destination of the links in the articles should be varied. Varying anchor text will help avoid penalties in search engine rankings and create higher-value links. Often changing the resource box after submitting to each site proves beneficial. An article about dogs with the anchor text "dogs" should be varied with anchor text like "puppies" for the other article submissions. Using technology such as latent semantic analysis, search engines will notice "dog" and "puppy" as related words, but will not penalize the site for having unnatural links (e.g., if all of the links used "dog" as anchor text). This same effect can be achieved by varying the link target. Linking the first half of the article submissions to page A, and the second half to page B will avoid penalties from search engines like Google. Articles are a proven way to get links, but if a new site suddenly acquires 100 links to the same place in a short time, search engines might penalize it.
Article submission is a great way to get high quality links from topically related sites. The more effort and care given to an article that is submitted, the more syndication potential an article has. Compelling titles, high-quality content, and interesting topics will all improve the syndication of an article. Varying backlink text and destinations can also help avoid heavy penalties from search engines. Some SEOs believe that only traditional directory submissions and link swapping are effective methods of building links. I, however, am a firm believer in the power of a well-written article to deliver a large number of topically related links to any fledgling site.
Scott Hawksworth works for Andy Hagans Link Building ( http://www.andyhagans.com ) as a link popularity building campaign manager. See http://www.andyhagans.com for more information.
same day cleaning service Bannockburn ..This free way to promote or publicize your book or... Read More
Writing for the internet requires that you create a large... Read More
If you are not creating articles for your website and... Read More
There are two primary factors in creating a successful reference... Read More
You pick a pen, grab a piece of paper and... Read More
The Most Economical Way to Advertise online is to Submit... Read More
1. What is the single most compelling subject from your... Read More
Online writing is really self-publishing made easier and potentially much... Read More
I get asked all the time, "Lorrie, how can I... Read More
***What is the Resource box?'Resource box' is an information box... Read More
You want your business to be noticed by thousands daily.... Read More
Now that you know the secrets to writing great articles,... Read More
For me, to decide to start a home business was... Read More
If your business has a website, you're probably searching for... Read More
Marketing on the internet can be a costly procedure, especially... Read More
How would you like to have your name and web... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
It's all the rage. It's what everyone is talking about.... Read More
What's the most powerful marketing technique on the Web? Search... Read More
One great benefit of article marketing is the generation of... Read More
The more you write, the larger your impact. If that's... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
One of my subscribers writes 'I can't hold my tongue... Read More
MS: John, you must be one of the most prolific... Read More
Every field or discipline has its own specialized vocabulary and... Read More
housekeepers near Deerfield ..Writing an article is not an easy task. You have... Read More
The Whole reason you write those articles is so you... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
There are times when I want to write an article... Read More
I recently became aware that promoting your web site in... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
"But I've only been on the Internet 3 months! How... Read More
Here's a really simple way... to promote your online business... Read More
1. What is the single most compelling subject from your... Read More
SEO writing is very different from content writing, article writing,... Read More
Recycling your work is a lot like doing your part... Read More
Article marketing-the simple act of writing one 400 word article... Read More
Not every web designer has the time ? or skills... Read More
Take a look around the Web and you'll find thousands... Read More
Writing articles that are available for reprint is an excellent... Read More
As we prepared to move our 12,000 article database from... Read More
Jim was working hard to grow his business. Long hours... Read More
Frequently when I am communicating with other webmasters and I... Read More
It is a well known fact that writing, distributing and... Read More
This is the "real" Money Maker in the Mail Order... Read More
You have decided on a great idea and researched a... Read More
Have you ever wondered why Ezine Articles have become one... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
Would it be worth it to master a technique that... Read More
Article Writing |