Article Marketing 101: The Perfect Author Resource Box

If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address.
Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course.
An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Marketing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX:

A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
Advertisements or pitches for products that are not relevant to the topic of your article.
Keep the size of your resource box so that it's no larger than 20% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion:

The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article marketing gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic EzineArticles.com directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

In The News:

A digital photo frame lets you share your most coveted moments with loved ones, and would be a memorable gift for Valentine's Day. Here are the best frames.

Everyone should be safe no matter where they go. Kurt "CyberGuy" Knutsson lists some of the best tech for your personal protection whether you're out or at home.

Amazon has bumped up its prices for members using its Amazon Fresh grocery service, tacking an additional fee onto the existing membership fee. Here's why.

An American Airlines passenger said Monday that his wallet was still missing following an attempt to track it using an Apple AirTag device. The AirTag had flown to 35 cities.

Toilet paper can be very costly nowadays. Kurt "CyberGuy" Knutsson shows you how you could save money at the store by purchasing a high-tech toilet instead.

Kurt "The CyberGuy" Knutsson has the answers you need in order to speed up your internet connection and make sure your WiFi network is secure. Follow these tips.

Three activity-tracking apps on your Android could be scamming you by promising money through advertisements but never paying you. Kurt "CyberGuy" Knutsson explains.

San Francisco authorities wrote earlier this month to the California Public Utilities Commission asking to slow the expansion of Cruise and Waymo robotaxi services.

iPhone and Android users can customize their keyboards in their settings in order to create the unique texting experience that they want to curate. Here's how.

Staying warm in cold weather is as easy as the switch of a button. Kurt "CyberGuy" Knutsson shows you the best wearable tech to keep you warm throughout winter.

Kurt "CyberGuy" Knutsson outlines his top do's and don'ts of using your phone when charging so you can preserve as much battery on your smartphone as possible.

The orange and green dots you see at the top of your iPhone screen are enhanced security precautions as a result of the new security update for IOS 14 or better.

Kurt "The CyberGuy" Knutsson shows you how to delete embarrassing autofill entries across multiple devices and operating systems to secure your privacy.

Flying can be stressful, but Kurt "The CyberGuy" Knutsson's helpful tips to finding the best seat on your flight can help ease some of your air travel worries.

Scammers are always out looking for their next victims. Kurt "CyberGuy" Knutsson helps you to watch out for Medicare scammers looking to steal your money from you.

Different people need different types of coffee makers. Kurt "CyberGuy" Knutsson lists the top 10 coffee makers with various features to fit your coffee needs.

Kurt "CyberGuy" Knutsson shows which iPhones are in the Apple battery price hike starting March 1 and how you can find out whether your phone needs a new battery.

When was the last time you checked your computer’s available storage? Too much clutter slows everything down. Here’s some quick tips on fixing your computer's storage.

Kurt "Cyberguy" Knutsson gives a step-by-step guide to deleting and clearing browser autofill entries on your PC or Mac computer so you can get rid of those embarrassing internet searches.

Kurt "Cyberguy" Knutsson delves into how a VPN can help protect your private information and how to install one on your devices.

Article Marketing 101: The Perfect Author Resource Box

Article Writing Article Writing