Home
>
Article Writing
>
Creating A Great Print Newsletter

Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything ? from the company's profile to promotions, home-order system and contests. Before the Internet homepage became so common, the newsletter was the main source of an organisation's communication to its customers.

Even today, an organization should produce a good newsletter on paper before it starts to construct its homepage because it can learn about the impact and avoid similar mistakes being made on its web pages. Newsletters can also introduce customers and encourage them to enter its corporate website.

Here are some pointers to create a great newsletter:

Make it Accessible:

The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters.

Make it Personal:

A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation's credibility. Encourage customers to vote for the best employee too.

Keep Readers Hooked:

A newsletter should include basic elements of "stickiness" such as contests and discount coupons, that keep readers coming back for more. Your readers will be less inclined to treat the newsletter as a "flyer" that they will quickly discard.

One easy idea is to create a large jigsaw of the company's logo with separate parts found in different issues. Once completed, the customer can collect a prize.

You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to co-produce the newsletter so that you can also use their distribution channels to give-away the newsletter.

Classifieds Area:

A newsletter can be a channel of communication and sales for the company's customers. Creating a classifieds area will definitely generate more interest. The benefit to the organization too is enormous.

By analyzing the ads, the organization can learn a lot about the purchasing habits and other relevant demographics of its customers. This will be useful for the Sales and Marketing Department.

Introduce Your Website:

Once a newsletter reaches a certain level of readership, you can then promote your organisation's newly created website. You can also create a contest for customers to design your company's website.

This makes sense as they will be the ones whom your company is targeting in the first place. This will also ensure that your website will have some "hits" in its initial months.

Feedback Channel:

A newsletter can also be used to generate feedback about the company's service and products. This will help the Personnel Dept. improve the customer service. The best letter received can also be awarded a prize.

About The Author

This article is contributed by Colin Ong TS who is the Founder of 12n Online Community ( http://www.mrmc.com.sg/12n ) and MR=MC Consulting ( http://www.mrmc.com.sg/12n )

http://www.mrmc.com.sg/12n

Cadillac Escalade rentals Round Lake ..

In The News:

Kurt "CyberGuy" Knutsson compares the AirPods 4 and the AirPods Pro 2. "For me, audio quality is the most essential factor in buying new headphones or earbuds," Kurt says.

A flying shopping cart could revolutionize the way we shop and transport things. The Palletrone is a hovering platform that users push around at chest height.

Kurt "CyberGuy" Knutsson explores how you can help troubleshoot a computer issue remotely on Windows or a Mac. There are a variety of options.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Checking your blood pressure has become simple with the Apple Watch, and doing this can help you identify trends and manage medications.

There are a handful of ways you can make your tech experience less annoying, including through fixing autocorrect, turning off certain notifications and by creating folders on your iPhone.

A robot that stands more than 5 feet tall and weighs 66 pounds is well-equipped for household tasks, like carrying up to 44 pounds during its run time of two to four hours.

Criminals are increasingly turning to data brokers to provide access to private information that can be used to improve their scamming schemes.

The new Reader Mode in iOS 18’s Magnifier app is here to help iPhone users read something small or in poor lighting. All you have to do is snap a picture.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CISA warns of scammers impersonating its officials. Tech expert Kurt “CyberGuy" Knutsson urges people to be alert and verify contacts.

Tech expert Kurt “CyberGuy" Knutsson reveals how iOS 18’s satellite messaging helps isolated residents seek help in the aftermath of Hurricane Helene.

Tech expert Kurt “CyberGuy" Knutsson reveals how to protect yourself with eight steps if your iPhone is lost or stolen.

Surgeons performed endoscopy on a pig 5,780 miles away using a video game controller. Tech expert Kurt “CyberGuy" Knutsson has the details on this groundbreaking experiment.

Using public computers poses security risks, tech expert Kurt “CyberGuy" Knutsson says, so take precautions or use your own secure device.

Tech expert Kurt “CyberGuy" Knutsson discusses San Francisco deploying three advanced mobile surveillance cameras to deter crime in high-risk areas.

Lionsgate's revolutionary move to partner with tech company Runway to integrate AI into its production process is going to take the film industry by storm.

There have been cases when widely downloaded apps from the Play Store are infected with malware. Kurt the CyberGuy tackles the issue of a new Trojan malware.

A whopping 30 million people will have taken cruises in 2024, and some ships being built to keep up with this demand cost as much as $2 billion.

While you may feel pretty sharp at spotting online fraud, there's a sneaky new scam involving QR codes and parking meters across the country affecting even the most cautious people.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Loch Electronics' latest innovation, the Capsule Solo, is a compact kitchen countertop dishwasher that can clean up to 35 dishes in just 15 minutes.

As your teenagers navigate social media, here are some ways you can protect them including through adjusting settings, enforcing limits and communicating honestly about the dangers that exist online.

The Ukrainian Ministry of Defense shared a video of a robotic war dog being used in the field with a soldier, who was able to take advantage of the device's thermal imaging.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Creating A Great Print Newsletter

Article Writing