The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything ? from the company's profile to promotions, home-order system and contests. Before the Internet homepage became so common, the newsletter was the main source of an organisation's communication to its customers.
Even today, an organization should produce a good newsletter on paper before it starts to construct its homepage because it can learn about the impact and avoid similar mistakes being made on its web pages. Newsletters can also introduce customers and encourage them to enter its corporate website.
Here are some pointers to create a great newsletter:
Make it Accessible:
The newsletter can be strategically placed at the payment counter or the entrance of the shopping department. It should also be free to customers. Some departmental stores also include discount coupons that are attached to the newsletters.
Make it Personal:
A newsletter should be personal and convincing to the reader. It should include lots of writeups of model employees and how they have contributed to the organization. Employees should also be encouraged to contribute articles to it. Include a photograph of the contributor together with the article. This puts a face to the names and increases the organisation's credibility. Encourage customers to vote for the best employee too.
Keep Readers Hooked:
A newsletter should include basic elements of "stickiness" such as contests and discount coupons, that keep readers coming back for more. Your readers will be less inclined to treat the newsletter as a "flyer" that they will quickly discard.
One easy idea is to create a large jigsaw of the company's logo with separate parts found in different issues. Once completed, the customer can collect a prize.
You can also include interesting write-ups about your industry or expertise that suit your target customers. It is also good to encourage your alliance partners to co-produce the newsletter so that you can also use their distribution channels to give-away the newsletter.
Classifieds Area:
A newsletter can be a channel of communication and sales for the company's customers. Creating a classifieds area will definitely generate more interest. The benefit to the organization too is enormous.
By analyzing the ads, the organization can learn a lot about the purchasing habits and other relevant demographics of its customers. This will be useful for the Sales and Marketing Department.
Introduce Your Website:
Once a newsletter reaches a certain level of readership, you can then promote your organisation's newly created website. You can also create a contest for customers to design your company's website.
This makes sense as they will be the ones whom your company is targeting in the first place. This will also ensure that your website will have some "hits" in its initial months.
Feedback Channel:
A newsletter can also be used to generate feedback about the company's service and products. This will help the Personnel Dept. improve the customer service. The best letter received can also be awarded a prize.
About The Author
This article is contributed by Colin Ong TS who is the Founder of 12n Online Community ( http://www.mrmc.com.sg/12n ) and MR=MC Consulting ( http://www.mrmc.com.sg/12n )
Trevor chicago limos ..There's a new sort of ghost stalking the digital landscape.They... Read More
Getting people to join your company can be hard work.... Read More
Everyone that publishes a newsletter or ezine knows that the... Read More
Get the Facts you need to start promoting you free... Read More
Writing articles is one of the best ways to get... Read More
Lately, there seems to be some confusion between Article Marketing... Read More
It is a well-known fact that a key to obtaining... Read More
To be successful at any affiliate marketing program, you not... Read More
Write articles, be recognized as an expert, drive a surge... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
There is some wisdom in saying that when you are... Read More
Making your articles available for reprints by other ezine publishers... Read More
There's one key rule that every writer should understand before... Read More
Writing articles for publication on the Internet is, at the... Read More
Are you short of ideas? There are times when we... Read More
Many internet home business owners today have learnt that one... Read More
The name of the game as far as Internet marketing... Read More
Every field or discipline has its own specialized vocabulary and... Read More
You may be wondering what persuasive writing has to do... Read More
A true test for many writers that will require your... Read More
Ease of Submission With so many article distribution sites out... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
Submitting well planned articles on-line will increase traffic and can... Read More
In order to answer the question I've just asked in... Read More
Article authors who use SEO (Search Engine Optimization) keywords to... Read More
Baylis taxi from Midway ..Publishing articles on the Internet is a tremendous way to... Read More
Writing quality articles is time consuming for the very best... Read More
Writing articles has proven time and time again to be... Read More
Search Engines are constantly on the "look out" for freshly... Read More
If you have writing skills and want to use your... Read More
Looking for another no cost promotional tool? Your fee will... Read More
It is important for all webmasters to realize that if... Read More
We all know that article writing is a great way... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
I was asked to write an article on a short... Read More
Earlier, I published part 1 of this series, which contained... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
Have you ever wondered why Ezine Articles have become one... Read More
One of the best ways to promote your website is... Read More
Although this may sound like a funny metaphor, if you... Read More
The five essential questions to be answered in your article... Read More
You know that writing articles is the best free way... Read More
This may come as a surprise... to you, but writing... Read More
It is a well-known fact that a key to obtaining... Read More
How would you like to have your name and web... Read More
Back when I was in college, I belonged to one... Read More
Routing traffic to your web page is incredibly important in... Read More
Here's a really simple way... to promote your online business... Read More
Do you know why the "Chicken Soup for the Soul"... Read More
Strategically developing online content helps to ensure a small-business owner's... Read More
Article Writing |